Fastsigns UK kicks off Make Your Statement marketing campaign

May 24, 2022

Fastsigns UK, a subgroup of Fastsigns, a digital signage company, is set to launch “Make Your Statement in the UK,” a new marketing initiative designed to show customers what can be achieved with its range of visual solutions, according to a company press release.

The campaign will be rolled out at the end of May with a new-look website. The company has upgraded its large-scale exterior signage, interior wayfinding and decor, vehicle and flooring graphics, digital screens and animated content.

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“The ‘Make Your Statement’ campaign has been inspired by the vision of our customers and demonstrates how we can help them achieve their goals,” John Davies, managing director at Fastsigns UK, said in the release. “Our franchisees work with organizations of all sizes, across multiple sectors. They’re well-known and respected in the communities they serve — as we saw during the pandemic when they were in high demand for social distancing and safety signage, or communications such as a change to opening hours.

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“Our franchisees are invested in what they do. As a franchisor we’re proud to have achieved a franchisee satisfaction score of 89.4% in 2022 and we hope that the new positioning and technology developments further improve this.”

The “Make Your Statement” campaign was launched in the U.S. at an international convention in February.

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“We rolled out many significant initiatives at the convention designed to take our brand to the next level. 2022 is our year to continue to increase focus on our customers, build on our strengths and position the brand for what lies ahead,” Jennifer Herskind, CMO of Fastsigns International Inc., said in the release.

Source: Digital Signage Today

The Massage Company to debut in Scotland with 10 locations

May 19, 2022

Massage franchise The Massage Company (TMC) will launch 10 new centres in Scotland over the next three years, in partnership with Franchise&.

The locations will bring TMC’s membership-based massage therapy to Scotland for the first time and are projected to generate up to 300 jobs.

TMC was founded in 2016 by entrepreneurs Charlie Thompson and Elliot Walker, to make massage more convenient, accessible and inclusive to people across the UK via monthly massage subscription models.

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Walker told Spa Business: “By rolling out across Scotland, The Massage Company will bring the benefits of regular massage to thousands of people, introduce a proven successful business model and bring hundreds of new jobs for qualified and academy graduate massage therapists to Scotland.

“I believe we’ve found a great partner in Adeel Ashgar (head of brands) and his team at Franchise&.”

Franchisees can get involved in two ways; as a hands-on owner-operator, or a hands-off owner-investor.

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The Massage Company currently has five UK locations in Putney, Camberley, Tunbridge Wells, High Wycombe and Sutton Coldfield. It reports an average member retention rate of more than 12 months and has seen a steady rise in users since the first centre launched six years ago.

Thompson added: “It’s brilliant to have the opportunity to bring massage subscription to Scotland. We know what a positive impact massage can have on people’s physical and mental health, and we’re delighted to be able to reach so much further.

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“Health and wellbeing are incredibly important for everyone, and we feel privileged to make massage part of people’s lifestyles. Like all treatments, massage is most effective when used regularly, and our subscription model helps our members maintain their routine and feel the benefits every day.”

By Megan Whitby

Source: Leisure Opportunities

German Doner Kebab Hits Landmark Moment As It Opens Its 100th UK Restaurant

May 12, 2022

German Doner Kebab (GDK) will reach the major milestone of opening its 100th UK restaurant this week.

The landmark 100th site will open for customers tomorrow (Tuesday May 10th), in the heart of Covent Garden on St. Martins Lane, London, in the heart of the bustling Theatre District.

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The chain has always prided itself on crafting ‘expectation-defying kebabs’, elevating what is one of Britain’s most-loved late night takeaways to a new level of quality, freshness, and variety, all wrapped into a superior dining experience. GDK’s food is freshly prepared in front of customers, using open kitchens in all restaurants. An uncompromising focus on quality means GDK uses only premium and lean cuts of meat, fresh locally sourced vegetables, unique signature sauces made daily in each restaurant, and hand-made Turkish-style bread with its crisply toasted waffle pattern.

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To mark the 100th occasion, GDK hosted a weekend of launch activity to celebrate its significant milestone.

Over the last few years, GDK has cemented itself as a culturally forward-thinking brand, revolutionising the kebab in the UK, bringing a fresh, high-quality taste sensation that has made it the number one spot to enjoy a kebab.

Imran Sayeed, GDK CEO, said: “Opening our 100th UK restaurant is a landmark moment in the German Doner Kebab story.”

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Source: Franchising

Bubblewrap kickstarts expansion with first franchise site

May 3, 2022

Instagram-famous dessert brand Bubblewrap has launched its first franchise site to kickstart its plans for significant expansion.

The company has opened a site in London’s Old Spitalfields Market, its third in total, adding to its Chinatown and Covent Garden venues.

The 100sq ft kiosk will be takeaway only and will be the company’s pilot franchise site. More locations are to be announced in the near future with founder Tony Fang planning to open at least three new stores in the Middle East by 2024.

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Bubblewrap was the first bubble waffle concept in the UK, with its debut Chinatown site attracting long queues and its products becoming a hit on Instagram.

Last year the company announced that it intended to roll out across the UK and internationally ​in high-footfall locations as part of an ‘aggressive’ expansion plan.

“The future of Bubblewrap is exciting and I’m incredibly proud to announce the beginning of our expansion model through this partnership with our new franchisee,” says Fang.

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“Our brand is unique and we are proud to position ourselves as a branded fast-food product – by using fresh, premium quality ingredients and waffles that are cooked to order. This is a growing market with fantastic opportunities and growth market potential.

“Since 2015, we’ve worked hard to establish the Bubblewrap® brand in the UK. Opening in London’s destination hotspots has enabled us to bring our unique desserts to a wide-ranging global audience and open up our channels to driven and passionate operators who are keen to replicate our success in other areas of the world.”

Fang started Bubblewrap as a university project at Imperial College in 2015 designed to put a creative spin on the traditional Hong Kong street food snack.

Source: Big Hospitality