A new takeaway and restaurant, Fireaway, has opened to bring a taste of Italy to a town centre – and it cooks pizzas in just three minutes.
Fast-fired pizza brand Fireaway opened in the former Midlands Air Ambulance charity shop, in High Street, Newcastle, this week.
It is the first branch to operate outside London and owner Mario Aleppo promotes it as ‘Subway-style pizza’.
The London-born businessman said: “We are trying to bring good quality and affordable pizza to North Staffordshire.
“We also want to build a good name in the area and give people a healthier option than the normal fast-food pizzas.”
The Newcastle franchise has been snapped up by Nima Ahmadi.
The 29-year-old food enthusiast, from Newcastle, said: “Fireaway is for everyone. We do everything from pizzas to salads, desserts and milkshakes. You can have Nutella pizza with strawberry or banana.
“All the pizza toppings are fresh from top suppliers, our dough is fresh and we only use olive oil. We want to bring quality. You can eat in or take away and we do delivery.
“I worked for Domino’s Pizza for 10 years and gained a lot of experience. I thought why not do something different? I want everyone who comes in to feel welcome, they are like our guests, not customers.”
Customers are thrilled with the latest addition to Newcastle’s food scene. It follows this week’s shock closure of the Cultural Squatters community hub, on the corner of Merrial Street and York Place.
John Sumnall, aged 47, from Madeley, said: “It is really impressive and will increase footfall in the town centre. Look at the streets, there’s nothing here, it will be good for Newcastle.”
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Jordan Kirby, aged 25, from Newcastle, said: “It looks very smart and nice. It’s new and something different for Newcastle. We haven’t got anything like this.”
Fireaway offers a range of build-your-own pizzas and calzones. It also offers salads, garlic bread, potato wedges, drinks and desserts.
By Fahad Tariq
Source: Stoke-on-Trent Live