Warrens Bakery
Marketing No Comments

It has been revealed that 22 Warrens Bakery stores have been closed, including one in Cornwall.

It comes as the Cornish bakery chain proposes to restructure the business.

It is understood that will put people out of jobs just before Christmas.

Bosses have confirmed that the shop in Bodmin has now closed – but say it is the only one lost in the Duchy.

44 company managed sites remain open as well as more franchise stores outside of the South West.

Related: Fast Food Franchises in the UK – 10 Things Every Would-Be Franchisee Must Know

The company says it has placed approximately 25% of retail teams put at risk back into long term internal jobs within available vacancies in other stores.

Based on the proposal, bosses say Warrens Bakery would continue to employ nearly 350 staff across the South West.

In a statement released last month, Warrens said:

“In reaction to continued Brexit uncertainty and its ongoing consumer impact, we have taken the extremely hard decision to propose a restructure of the business. With sadness and a heavy heart, we are consulting with staff and examining streamlining options, which could lead to a significant loss of jobs throughout the West Country. With its configuration and remote location, our St. Just manufacturing site, occupied since the 1970s, is no longer economically viable based on market influences. We are also consulting on the closure of a number of lossmaking shops to safeguard the future of the wider business.

“By streamlining our portfolio, we will target the profitable segments of our business in food2go and café. Our increased focus will be in areas where we have seen continued success, including hospitals, travel hubs, strategically selected high street and destination sites. We remain committed to profitable manufacturing and will retain our site at Callington, while we will examine a variety of options to support our growth as a brand nationally, including in major airports.

Related: Food Franchises – Search Franchise Reviews Directory

“We will continue to respond to an ever-changing market environment, where consumers demand greater product and pricing choice. Our 1860 heritage product, the Cornish pasty will remain our signature item, however we will expand our range further to drive greater consumer interest in a changing world.

“We would like to thank our loyal staff and customers wholeheartedly for their continued support. We have been part of the West Country community for 160 years and, by implementing these proposed changes, we aim to serve the local economy for many years to come”.

Warrens Bakery spokesperson

Further news about the St Just bakery proposal is expected on the 19th December.

By Sarah Yeoman

Source: Pirate FM

Did you enjoy this article? Please rate this article

Average rating (4.3/5) based on 12 vote(s)

Leave a Reply