Anytime Fitness
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Gurpreet Singh, the franchisee of Anytime Fitness Fleet, has broken the global company record for presale memberships by opening his gym with 1,396 members.

The Hampshire-based gym is the 163rd UK club, which Anytime Fitness says has enjoyed the most successful presale of any club in the company’s 17-year-history, surpassing the previous record of 1,300 memberships held by a club in Australia.

Gurpreet praising his hard-working team and family for supporting him in helping to reach this groundbreaking figure, said: “This achievement wouldn’t have been possible without the incredible work of the in-club team at Anytime Fitness Fleet. Prior to this presale, I had high expectations of what we were able to achieve and as always expressed to the co-founders of the company our aim to smash the record.

“I’m so fortunate to have a team and a brand that believed in my vision that got behind us. We’re looking forward to supporting our members in achieving their goals and doing all we can to retain them for years to come.

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“The team at the support office in the UK is world class and their openness to innovation, willingness to listen and support as well as desire to see the franchisee succeed is the reason we are achieving so much in the UK. If you are in franchising or thinking about it believe me when I say this, Anytime Fitness UK is genuinely delivering on their promises.”

Anytime Fitness explains that this year has been a significant year for the company unveiling a new club design and a shift in brand positioning from convenience to coaching.

Stuart Broster, chief executive of Anytime Fitness UK, commented: “I’m proud that the global presale record is now held by a UK club. Gurpreet and his team made no secret of their ambitions to drive significant presale numbers and they worked tirelessly to engage with their local community.

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“I’ve always said that owning your own backyard and embedding yourself into the community is key to the success of running a successful Anytime Fitness franchise and it’s great to see this put in practice.”

Brand potential
“This shows both the current network and prospective franchisees the potential of the brand and that even in uncertain economic times, the fitness industry continues to prosper,” added Broster.

Anytime Fitness UK is aiming to reach 200 clubs by the end of the year and has recently appointed the real estate firm, CBRE, to advise on all property acquisitions and help franchisees both with securing property locations and negotiating competitive commercial terms to drive down costs.

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The company says it prides itself on providing its members with convenient locations and opening hours, quality clubs and community aspects that offer a friendly, personal service, state-of-the-art equipment and a welcoming environment that gives a health club feel at an affordable price.

Source: Franchise World

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