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Instagram-famous dessert brand Bubblewrap has launched its first franchise site to kickstart its plans for significant expansion.

The company has opened a site in London’s Old Spitalfields Market, its third in total, adding to its Chinatown and Covent Garden venues.

The 100sq ft kiosk will be takeaway only and will be the company’s pilot franchise site. More locations are to be announced in the near future with founder Tony Fang planning to open at least three new stores in the Middle East by 2024.

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Bubblewrap was the first bubble waffle concept in the UK, with its debut Chinatown site attracting long queues and its products becoming a hit on Instagram.

Last year the company announced that it intended to roll out across the UK and internationally ​in high-footfall locations as part of an ‘aggressive’ expansion plan.

“The future of Bubblewrap is exciting and I’m incredibly proud to announce the beginning of our expansion model through this partnership with our new franchisee,” says Fang.

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“Our brand is unique and we are proud to position ourselves as a branded fast-food product – by using fresh, premium quality ingredients and waffles that are cooked to order. This is a growing market with fantastic opportunities and growth market potential.

“Since 2015, we’ve worked hard to establish the Bubblewrap® brand in the UK. Opening in London’s destination hotspots has enabled us to bring our unique desserts to a wide-ranging global audience and open up our channels to driven and passionate operators who are keen to replicate our success in other areas of the world.”

Fang started Bubblewrap as a university project at Imperial College in 2015 designed to put a creative spin on the traditional Hong Kong street food snack.

Source: Big Hospitality

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