Cake Box
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Cake Box has suspended its dividend after the cake chain was forced to close its stores in the wake of the coronavirus pandemic.

However, the retailer said it saw like-for-like sales and adjusted profits increase in the year to March 31, despite Covid-19 impacting revenues in March.

 
Cake Box said it expected to report revenue for the year of around £18.7 million, up around 10 per cent from the previous year despite the disruption.

It added that like-for-like sales grew by two per cent for the year, despite closing its stores on March 23 after the government called for the shutdown of non-essential retailers.

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Adjusted pre-tax profits are expected to be between £4.1 million and £4.3 million for the year, up from £4 million for the previous full year.

Cake Box said it has furloughed the majority of its head office, warehouse and bakery staff, in response to the virus.

The retailer said it was also assisting its franchisees in applying for the government’s retail, hospitality and leisure grant, while they will also benefit from the business rates holiday.

The business expected to have costs of around £200,000 each month while its franchise stores remain shut, but it is “very comfortable” with its current cash level and liquidity.

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“Whilst this is an uncertain and difficult time for the country, we are incredibly proud of the efforts of our franchisees who have been sending thousands of our cakes to frontline workers to give them a slice of comfort during these challenging times,” Chief executive Sukh Chamdal said.

“Whilst the current closure of our franchise stores has and will continue to have an impact on performance, we are confident that our unique customer offer will continue to resonate over the long term.

“Life is somewhat on hold for now, but when we emerge from this we will still have birthdays, marriages and numerous other occasions small and large to celebrate up and down the country.”

Shares in the company jumped 10.6 per cent to 125p in early trading.

Cake Box is known for baking its cakes to a strict lacto-vegetarian diet, with no meat products or eggs, helping it cater to religious communities and those making dietary choices.

By Elias Jahshan

Source: Retail Gazette

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