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Caremark has announced that it will undergo a brand refresh in a bid to step up the recruitment of franchisees across the country.

The care provider, which has more than 110 existing franchises in its UK network, said it still has new territories available in the “ever-growing market sector”.

It has partnered with SandisonPay to support the business with marketing and design expertise in order to achieve its ambition.

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The agency said the brand refresh will lean on the past successes of Caremark and use these as building blocks to create a new “energetic face” for the business that reflects the positivity of its plans for the future.

Fresh colours, fonts, and imagery will breathe new life into videos, animation, digital media, an advertising campaign, and a range of collateral and presentation materials.

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Claire Pay, managing director at SandisonPay, sees this foundation as the ideal basis for some highly-effective marketing materials: “With such an interesting, successful and socially-minded product, the strategic and creative opportunity is incredibly exciting. We have plenty of experience in franchise recruitment, so we are not only delighted to partner Caremark but also perfectly placed to help.”

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Four pillars will underpin the marketing strategy; the scope and availability of the franchises, the strength of the current business numbers and the potential returns, the scale of the opportunity in an ever-growing sector, and the level of training and support from comprehensive in-house training to ongoing support that’s in place across the network.


Source: Home Care Insight

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