The Casual Dining Group is poised to move into the grab-and-go market after winning a franchise tender for Warrens Bakery.
The group will open its first Warrens Bakery outlet a Bristol Airport in autumn 2019.
The bakery, which was founded in 1860 and is the world’s oldest Cornish pasty maker, has stores across the UK.
Casual Dining Group’s first franchised outlet will be an 84-cover venue selling an all day menu of hand-made pasties, pastries and sandwiches.
Future growth will be targeted at airports and major train stations.
Mark Nelson, managing director of concessions and franchising at the Casual Dining Group, said: “We are delighted to be working with Warrens Bakery; it’s a highly respected, quality brand with a strong heritage that allows us to enter the grab-and-go space. The look and feel of the site is rich and authentic, just like its food, and we’re confident it will be well received when we take it to the wider market.
“While this first partnership opening is at an airport, I very much see the opportunity to target other major transport hubs across the UK with Warrens Bakery sites, bringing award-winning Cornish pasties, hand-made sandwiches, sweet treats, fresh coffee and excellent service to commuters and travel-weary passengers when they need it most.”
Mark Sullivan, chairman of Warrens Bakery, added: “In Casual Dining Group we have found the perfect partner, they are operational experts and together we can take Warrens Bakery to new profile destinations across the UK in a variety of formats ranging from café to kiosk.”
Source: The Caterer