Casual Dining Group (CDG) has added another eating-out brand to its concessions and franchising portfolio, after winning a tender to open a Warrens Bakery franchise store at Bristol Airport.
The new site at Bristol Airport will take over from an existing Soho Coffee site, in the autumn. The 84-cover venue will be located landside in Bristol Airport, selling all day menu options ranging from handmade pasties, pastries and fresh sandwiches, alongside hot and cold drinks.
This latest agreement with Warrens Bakery will allow CDG to tap into the grab-and-go market, primarily targeting airports and major train stations for future growth.
Mark Nelson, managing director of concessions and franchising, CDG, said: “We are delighted to be working with Warrens Bakery; it’s a highly respected, quality brand with a strong heritage that allows us to enter the grab-and-go space. The look and feel of the site is rich and authentic, just like its food, and we’re confident it will be well received when we take it to the wider market.
“While this first partnership opening is at an airport, I very much see the opportunity to target other major transport hubs across the UK with Warrens Bakery sites, bringing award-winning Cornish pasties, hand-made sandwiches, sweet treats, fresh coffee and excellent service to commuters and travel-weary passengers when they need it most.”
Mark Sullivan, chairman of Warrens Bakery, added: “We’re delighted to be working with CDG and opening a Warrens Bakery outlet at Bristol Airport. We’re a brand with an incredibly rich heritage and we want to find franchise partners that we know will uphold and deliver our values and brand standards. In CDG we have found the perfect partner, they are operational experts and together we can take Warrens Bakery to new profile destinations across the UK in a variety of formats ranging from café to kiosk.”
Source: Catering Today