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Chaiiwala, the Leicester-based South Asian drinks and street food chain, has announced massive expansion plans which it says will create around 3,600 new restaurant jobs across the UK.

The franchise-modelled company will grow its restaurant-base sixfold from its current 32 outlets to 188 locations before the end of 2023, creating an average of 1,200 jobs per year.

 
Each new launch of a Chaiiwala branch will create an average of around 23 vacancies as the chain looks to increase its UK headcount by an impressive 550 per cent within just three years.

Chaiiwala bosses say that 40 new branches will open before the end of 2020 after a surge in demand for their products which has been fuelled by the Coronavirus pandemic.

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Roles on offer at Chaiiwala include waiters, waitresses, kitchen staff, chefs and managerial positions. There are also finance and human resources jobs available at the company’s head office in Leicester.

Nil Naik, the franchise director for Chaiiwala, said they couldn’t have achieved the growth rate that they are experiencing without the help of their franchisees, who, he said, ‘live and breath the brand.’

Commenting on the ambitious expansion plans, Mr Naik said: “As a South Asian street food provider with Western fusion, our food and drink offering resonates well with desi and ethnic demographic customers and our expansion plans centre around our aim to reach a wider audience.”

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“By opening bigger stores in new locations, we are confident that the brand will achieve a bigger reach and help more customers discover what we think is the best chaii in the UK.”

“Since the pandemic we have increased our delivery options across all third-party platforms such as Deliveroo, Just Eat and Uber Eats, and this has increased our takeaway sales by 10 per cent, with take out now accounting for more than 80 per cent of our sales,” added Mr Naik.

As well as opening new restaurants and creating thousands of full and part time jobs throughout the UK, Chaiiwala has also confirmed that it will move into the Canadian market next year and has its eyes set on further locations in Europe and South Africa.

Source: e4s

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