Chaiiwala franchise
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South Asian street food franchise Chaiiwala is gearing up to make its London debut as it targets 230 UK locations by the end of 2024.

Chaiiwala currently has 45 stores, with the latest opening this week in Fosse Shopping Park, Leicester.

 
A debut international store also opened in Vancouver, Canada, on Monday (15 November), where the master franchise partner plans to open more sites by the first quarter of next year.

The openings follow launches in Bethnal Green last week. Aylesbury follows next week, along with units in Wood Green, north London; Stoke-on-Trent; and Southampton.

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The group, which has six company-run stores in Leicester, is bringing the format to central London next month where it will open a company-run stores in Brompton Road, Knightsbridge on 13 December.

Another will follow towards the Marble Arch End of Edgware Road with plans to look for sites in Mayfair, Soho and Kensington.

Nil Naik, franchise director, told MCA​: “We will open in central London, give it six months of blood, sweat and tears so that we can give a playbook to franchisees as a test to see what it takes to operate them successfully.”

Naik, a former head of UK and international franchise sales at Coffee Republic, said Chaiiwala had 12 ‘growth partners’ that would open stores ‘from Glasgow down to Southampton’.

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Naik said stores in Dundee, Edinburgh and three more in Glasgow would open early in 2022.

He said he planned to focus on Europe and new markets overseas next year, including Germany, Belgium, Switzerland, France, Spain, Portugal and Denmark. Dubai would open ‘around March’.

Naik said: “We are introducing South Indian street food to the masses. The pull is chai and that is what we are known for. We do a karak coffee as well – which means strong, but sweet.”

By James McAllister

Source: Big Hospitality

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