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The Co-op has launched its first franchised store at a service station, with the opening of Co-op Cornwall Services. The new outlet is the 15th franchised store for the convenience retailer.

 
Its existing franchise estate includes independent retailers, university campuses, Nisa partners, Costcutter company-owned stores and its first partnership with a catering business, Gather & Gather. The Co-op sees the new service station store highlighting the brands breadth, diversity and agility of its franchise proposition.

The company says the new 2,000 sq. ft. Co-op store (located off the Victoria Interchange junction off the A30) will open between 7am-10pm seven days a week, support 20 local jobs and run on 100 per cent renewable electricity.

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Designed to service business travellers, commuters and tourists who pass through the area, the store offers customers an extensive food-to-go range with hot and cold sandwiches, snacks and chilled drinks. An in-store bakery will also offer pastries and Co-op’s Ever Ground Fairtrade coffee.

Martin Rogers, head of new channels at the Co-op, said: “We’re always looking for ways to reach new customers and members, and our Cornwall Services store is a great example of how our franchise model can flex to work in a number of different locations to meet differing customer missions.

“The Cornwall Services’ Co-op is a fantastic looking store in a cutting-edge service station in the heart of the county and will add a real point of difference for commuters, giving them access to award-winning and quality food on the go.

“Our franchise offering has gone from strength to strength as we focus on generating mutual value with forward thinking like-minded partners and our expertise and learnings in this area are helping us access new markets all over the country.”

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Mark Upton, the store owner, said: “We’re really excited to launch the first ever Co-op in a service station site at Cornwall Services. The store has a fantastic modern look, a substantial range and competitive prices that provides a convenient solution for tourists and for local people to stop off and top-up on their commute.”

The Co-op also reports that it has recently upgraded its membership at the BFA and is now an associate member of the association, which it sees as reinforcing its brand as a credible franchise partner.

Through its full-service franchise model, the Co-op says it offers a unique proposition for independent retailers who share its values and principles to become part of the Co-op community, giving more customers access to stores, in great locations by providing award winning food and drink, conveniently.

Source: Franchise World

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