The Co-op yesterday opened its first franchise store with a Nisa partner following the launch of its franchising scheme earlier this year.
The store, located in the Brunel Shopping Centre, Somerton, previously traded under the name Williams. It has now reopened under Co-op brand following a £600,000 investment that saw the introduction of an in-store bakery, coffee dispenser and hot food, alongside an extensive range of fresh and locally sourced goods.
The Somerton store is the eighth Co-op franchise store to open following the society’s decision to licence its brand to independent retailers for the first time in order to accelerate its expansion in the convenience sector. The first seven Co-op franchise stores are said to have seen sales growth in excess of 50% following conversion.
Richard Williams, the Co-op Somerton store owner, commented: “We are delighted to have had the opportunity to carry out such a significant investment in Somerton. Our ambition is to ensure that our store remains a local hub and a real asset for the community.”
Martin Rogers, Head of New Channels at the Co-op, added: “We’re looking for the right retailers in the right locations to share in our success and we are delighted that Richard has come on board as our first Nisa partner franchise.
“Richard’s store is the perfect example of where we can join forces with a well-established, community store, retain the catchment of the retailer whilst offering its shoppers Co-op quality and value products.”