The Co-op is supplying Superdrug stores with food-to-go products including sandwiches, salads and fruit under a new trial deal.
More than 40 Co-op own-label products are being supplied to Superdrug sites in East Midlands, Bristol and Edinburgh airports, and in Brighton, Sheffield, and London’s Victoria and Fenchurch Street railway stations.
The range includes Co-op’s best-selling chicken & bacon sandwich, salmon & prawn sushi, vegan onion bhaji wrap, an all-day breakfast sandwich and falafel tabbouleh salad. Shoppers will be able to add a Superdrug snack and drink to the Co-op ‘main’ food item in a meal deal.
Co-op has been seeking new channels for its own-label products, including the agreement to supply 2,200 Costcutter supermarket group stores, a move into franchise stores and acquisition of Nisa last year.
“We are continually exploring new ways to bring our award-winning products closer to shoppers and reach new customers,” said Co-op Food trading director Matt Hood.
“Becoming food-to-go partner for Superdrug is an exciting development as Co-op continues to grow its brand, further increasing the accessibility of own-brand products. These transport hubs provide an exciting and dynamic location to meet the shopping needs of busy consumers and offer our value and values conveniently.”
Many food-to-go operators are ramping up their presence in travel locations in reaction to changing consumer shopping habits, with Greggs last year opening its first site at a London Underground station.
The Co-op was named sandwich and food-to-go convenience retailer award for the fifth year running at the British Sandwich Association Sammies Awards last month.
By Vince Bamford
Source: Bakery Info