The company has signed its next university franchise store, with a shop set to open at Keele University in September.
With university stores already operating at Leeds, Kent, Newcastle, Oxford Brookes and Stirling, Keele is the seventh Co-op franchise store to open across six universities, supporting the Co-op’s strategy to get closer to communities and to where what its customers want, need and, care about.
Stocking a tailored range of great value and quality Co-op own brand products, as well as a wide range of Fairtrade, free-from and vegan options, it will bring both value to the campus experience and students’ pockets, with the Co-op being the only grocer to offer an exclusive 10 per cent student discount to TOTUM card holders.
Martin Rogers, head of new channels at Co-op, said: “Our university franchise stores are a great opportunity for us to grow our brand, share our values, and get our products into the hands of the next generation of customers and members and as the exclusive retail grocery store franchise partner for The National Union of Students (NUS) and we’re already serving c.150k students up and down the country.”
Source: Retail and Leisure International