Marketing No Comments
  • Denny’s on Tuesday said it will sell some of its company-operated restaurants to franchisees as part of its refranchising and development strategy.
  • Shares soared 25% following the news, hitting a 52-week high of $18.16 apiece.
  • The company’s third-quarter financial results missed both on the top and bottom lines.

Denny’s shares soared 25% Wednesday, hitting a 52-week high of $18.16 apiece, after the restaurant chain said it will sell some of its company-operated restaurants to franchisees.

Denny’s management on Tuesday told investors that Denny’s intends to sell between 90 and 125 company-operated restaurants in the next 18 months in order to make it a purer franchised brand. Currently, a total of 90% Denny’s restaurants are owned by franchisees and the company said it wants that number to be between 95% and 97%.

Management added that it expects to earn about $30 million from selling up to 30% of the 95 properties it owns, and the proceeds will be reallocated towards purchasing higher-quality real estate.

“We look forward to providing an opportunity for development-focused franchisees to expand their businesses while also attracting and welcoming new, well-capitalized franchisees into the Denny’s family,” CEO John Miller said during the company’s third-quarter earnings call on Tuesday.

“Our refranchising and development strategy will enable us to further evolve as a franchisor of choice that provides more focused support services, all while yielding a higher quality, more asset-light business model.”

Related: Fast Food Franchises in the UK – 10 Things Every Would-Be Franchisee Must Know

The company’s third-quarter financial results posted on Tuesday were not encouraging. The restaurant chain earned $0.17 a share on $158 million sales, missing both the $0.18 and $159 million that analysts surveyed by Bloomberg were expecting.

Shares were up 30% this year.


Source: Business Insider UK

Did you enjoy this article? Please rate this article

Average rating (4.4/5) based on 37 vote(s)

Leave a Reply