easyCoffee is looking for an experienced vending operations company to acquire a Master License to roll out easyCoffee branded vending machines across the UK.
Founded by easyJet tycoon Sir Stelios Haji-Ioannou in 2016, the easyCoffee brand has been licensed by businessman Nathan Lowry. Mr Lowry will continue to develop and expand the easyCoffee retail brand throughout Great Britain and Ireland. He is specific in the qualities he requires of a vending operator.
‘I imagine that our future vending partners will already be among the country’s Top Ten operators’, he told PV & OCS. ‘It will certainly be a national company; it will have an excellent support network already in place and of course, it will boast a well-managed, successful sales team.
‘We’ve proved the concept of easyCoffee as a vending brand’, Mr Lowry said. ‘We have 150 machines already in situ and the time is right for a specialist company, with experience, expertise and exceptional contacts in the vending industry, to come on board and maximise the potential of the brand by building on the foundations we have created.’
The retail ethos of easyCoffee is based on the assertion that the Great British coffee-drinking public is paying too much for its favourite beverage.
‘I imagine that our future vending partners will already be among the country’s Top Ten operators’
“The gap in the market is definitely in pricing’, Mr. Lowry said. ‘easyCoffee is a great product; we use the same soluble or fresh milk machines that all the big guys use. We will not compromise on quality to achieve a low selling price: we genuinely feel that people are paying too much for their coffee in the UK and whoever joins with us to develop the vending opportunity will have the benefit of being able to piggy-back on that marketing proposition.’
In the first instance, easyCoffee is seeking expressions of interest from vending companies that match his criteria. ‘easyCoffee is a brand that is experiencing a high level of growth, building on the ‘easy’ promise of quality, affordability and value for money’, Mr. Lowry said.
Source: Planet Vending