Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see F45-branded studios open at publicly-owned leisure centres.
Australia-based F45, which offers functional fitness-based HIIT sessions, sees the deal as a way of expanding into new geographic areas across the UK. It currently has more than 1,700 sites globally and around 75 franchised studios in the UK.
Everyone Active says the deal will form part of its push towards a “boutique in a big box model”. The F45 partnership follows a 10-site deal signed with boutique yoga provider MoreYoga in 2018. Earlier this year, the operator also secured a partnership with premium swimming tuition provider Swimming Nature.
Duncan Jefford, regional director for Everyone Active, said: “We recognised some time ago that the traditional leisure centre model was not future proof and have been working hard to develop and modernise our offering.
“We are space-rich but also recognise that it’s not always better to create your own products.
“By forming alliances with the right brands we can elevate our proposition and create the most exciting facilities in the country. We’re incredibly excited to be moving forward with F45.
“Their product complements, rather than competes with our own and we share the same values around getting people active. We expect Little Venice Sports Centre to be the first of many sites to house an F45 franchise.”
The first F45 at an Everyone Active site will open at the Little Venice Sports Centre in Maida Vale, London.
The site is managed in partnership with Westminster City Council and the F45 studio will be operated under the usual F45 franchise model by franchisee holder, Annie Edmonds.
By Tom Walker
Source: Leisure Opportunities