German Doner Kebab has appointed Sofia Dimen as its new Managing Director for UK.
Sofia is the Founder of Basepoint Consulting and former Senior Commercial Consultant at OXYGY Ltd, a Bird & Bird International Law Firm, where she has worked with a range of top brands across the food and beverage sector including Greggs, Pret A Manger, Halo Burger, Daimon Brewery, Wagamama, amongst others.
Sofia has worked with many of the major high street brands to improve the understanding of the franchisee and franchisor relationship through behaviours and processes as well as auditing departments and boosting profitability from multinational PLCs to private equity and founder start-ups.
Sofia replaces Daniel Bunce who was recently promoted to GDK International Global COO role to spearhead the brand’s international growth plans.
The past year saw the brand deliver a significant rise in UK total sales, up 75 per cent from the previous 12 months, with same-store sales for 2021 also up 27 per cent on 2020.
German Doner Kebab is revolutionising the kebab in the UK, bringing a fresh, high-quality taste sensation that has made it the number one spot to enjoy a kebab.
Freshly prepared in front of customers, the game-changing kebabs are made using premium, lean, succulent meats and fresh local vegetables, served in handmade toasted breads with unique signature sauces.
Now employing over 3500 people in its restaurants throughout the country.
“I am excited to be joining German Doner Kebab and stepping into the role of MD,” said Sofia Dimen.
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Imran Sayeed, Group CEO said: “Sofia brings new expertise and talent to our leadership team and we are thrilled to welcome her into the GDK family as we build our brand awareness and bring an offering that is truly connecting with the Gen Z and Millennial audience.