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The U.S.-based at-home personal training franchise, GYMGUYZ has announced the appointment of its first two UK franchisees for London and the South East region.

Operating from Kingston and Brighton, the new launches will see GYMGUYZ bring its mobile personal training service direct to clients’ homes. The workouts are held at a convenient time that suits the client and are tailor-made for them to achieve their personal fitness goals on their own terms.

GYMGUYZ, headquartered in New York, says that since 2008 it has expanded across the U.S. to over 230 franchises in 29 states and has been named as a one of the fastest growing franchises over the past four years by Entrepreneur magazine.

Building on its international success and following the boom in at-home training over recent months, it has now launched its low-cost franchise model in the UK to help clients improve their fitness no matter their age, ability or experience.

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Laike Mantori, managing director of GYMGUYZ UK said: “Owning a GYMGUYZ franchise is a job to be excited about and you can be up and running in just eight weeks.”

The franchisor highlights a recent study found that the UK has seen a 10 per cent increase in adults meeting the recommended levels of physical activity since the imposed lockdown in March due to Covid-19. The figure is now around 75 per cent of adults getting at least 150 minutes of physical activity per week, providing further evidence that now people are recognising the importance of working on their fitness.

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Mantori continues: “As we see a growth in the popularity of people training outside and at home, GYMGUYZ is the ideal fitness provider to allow people to continue to train where they feel comfortable, we take pride in providing convenient, customised and creative workouts.

“GYMGUYZ takes away the need to be in a gym environment, brings the equipment and provides the flexibility of training whenever and wherever clients want. This is a real USP and following the success we’ve experienced in the U.S., we’re confident that GYMGUYZ will provide a compelling alternative to traditional fitness franchises, backed by its unique model and low minimum investment.”

As part of the start-up process, GYMGUYZ explains that each franchisee is assigned a franchise support team to provide guidance throughout the start-up and launch process. This includes everything from coordinating van ordering and delivery to purchasing training equipment.

GYMGUYZ was established as a franchise in 2014 by its founder, chief executive and personal trainer Josh York and has grown to more than 250 locations worldwide.

Source: Franchise World

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