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The Silver Line, the charity founded by Dame Esther Rantzen DBE, has appointed Martin Jones, managing director of Warrington-based home care company, Home Instead Senior Care, as a member of their board of trustees.

The Silver Line is the UK’s only confidential, free helpline for older people. Home Instead Senior Care is a home care franchise business which pioneered companionship-based care in the UK and supports older people wishing to remain in their own homes.

Speaking about his appointment, Jones said, “Our mission is to ‘change the face of ageing’ and everything that we do is focused on this. Our care service allows older people to remain living at home and stay connected with their local community, where they feel valued and can continue to make a contribution.

Related: THE BIG INTERVIEW: Martin Jones, Managing Director, Home Instead Senior Care

“The Silver Line provides an invaluable support service, so our two organisations are well-aligned.

“My involvement with them will allow me to help shape some of the charity’s initiatives, perhaps most importantly those that help to combat loneliness amongst older people.”

Jones is also a trustee of the Care Workers Charity, sits on the Age at Work Leadership Team for Business in the Community (BITC) and is also the Champion for Older Workers for BITC. He also sits on the board of TSA, the industry body for technology enabled care.

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Jones was one of four new Trustees for The Silver Line.

Sophie Andrews, Chief Executive of The Silver Line, added: “The new Trustees bring a wealth of relevant experience to our Board and join us at an important time in our short history. They have already demonstrated a passion for the cause and have some great ideas about how we secure longer term income to ensure we are sustainable for the future.”

Source: BDaily

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