Marketing No Comments

Jollibee, the home of Asia’s favourite fried chicken and the Philippines’ largest fast-food chain, launches a second UK restaurant in Liverpool.

Jollibee is famous across the world for bringing an Asian twist to a traditional western menu, with unique food combinations including crispy fried chicken with a side of sweet spaghetti.

The brand has a cult following amongst the Filipino diaspora around the globe, from Hong Kong to New York and now here in the UK. The first British store opened in Earl’s Court, London in 2018, winning the hearts and taste-buds of the locals.

The first British store opened in Earl’s Court, London in 2018, winning the hearts and taste-buds of the locals. In the first two weeks of the store launch, Jollibee sold over half a million pieces of chicken! Jollibee’s ambitions did not stop in London however, with a new restaurant launching in Liverpool in September and in Leicester later this year.

Related: Fast Food Franchises in the UK – 10 Things Every Would-Be Franchisee Must Know

Over the next 3-5 years, Jollibee intends to open 50 stores in the UK, with further plans in Italy, Spain and other European markets. Jollibee serves up the crispiest, juiciest and tastiest fried chicken around, with a diverse menu including chicken burgers, hotdogs, fries, desserts and refreshing drinks.

Liverpool customers will be the first to try new menu items, launching for the first time ever Asian Slaw, Tropical Burger, Mango Coconut Sundae and Asian Chicken Tender Rice Bowl. Proudly family-owned, their values are demonstrated in their promise to bring great service and a smile to every customer. The new restaurant in Liverpool will offer a new, unique and, most importantly, fun experience to everyone who comes through the door, all at an affordable price point.

The much loved Chickenjoy is Jollibee’s signature dish, served up extra crispy on the outside and marinated to be extra juicy on the inside. Another favourite dish is the Jolly Spaghetti, a sweet style spaghetti with Jollibee’s signature sauce topped with hotdog pieces and grated cheese.

The new Liverpool restaurant is in a prime location on Whitechapel, within the city centre’s pedestrianised zone and is open 10am-10pm daily, with a seating capacity of 93 across two floors. The store officially opens its doors to the public on Thursday 3rd September at 10am.

Related: Food Franchises – Search Franchise Reviews Directory

The opening of the restaurant will create new job opportunities for just over 50 Liverpudlians, supporting the local economy and bringing a fun and unique dining experience to the people of the city.

Jollibee is a much-loved restaurant chain, founded in 1978 by Tony Tan Caktiong in the Philippines. Tony, the son of Chinese immigrants, built up his business from humble beginnings, opening a small ice cream franchise and expanding his offering to a selection of hot food. The hot food was a hit, and by 1985, Jollibee was the market leader in the Philippines’ fast food industry. The brand opened its first international restaurant in 1987 and by 1998, had 300 stores globally including its first store in the USA.

Jollibee now has over 1400 stores, 1,201 of which are in the Philippines and 274 in other markets across Asia, Europe, the US and more recently the UK. Jollibee Foods Corporation (JFC) also owns other brands including The Coffee Bean and Tea Leaf, Smashburger, Chowking, Mang Inasal, Greenwich Pizza and Red Ribbon. The company also owns the franchise for Burger King Philippines.

The brand’s ambitious plans are to establish Jolli- bee as a household name in the UK. For Jollibee, the UK is clearly a key market for expansion – the British spend a whopping €1.2 billion on quick-ser- vice chicken per year (compared to €652 million in Germany and €700 million in France).

The brand has many accolades to its name, inclu- ding the “best international restaurant chain” by US-based food and lifestyle website, Thrillist , “one of the best fast food chains in the world” by New York-based magazine Travel + Leisure, and the “top 10 international fast food restaurants in the United States” by The Daily Meal.

Adam Parkinson, Market Head of Europe for Jollibee, said:

“It will be a great feeling for me as someone who grew up in North-West England to experience the people of Liverpool taking their first bite of Chickenjoy, Jollibee’s signature crispy chicken.

“The UK quick service market continues to grow from strength to strength. We know that people are living busy lives and they rely on the quick service industry for budget-friendly ways to eat high-quality products on the go. It is our job to ensure we can continue to evolve our products and business channels to fit the demands of this segment.

“Before joining Jollibee, I hadn’t come across a fast food company that was able to hold onto their family values while achieving their global dreams.”

Source: The Guide Liverpool

Did you enjoy this article? Please rate this article

Average rating (4.3/5) based on 34 vote(s)

Leave a Reply