South London pizza restaurant group Mamma Dough is launching a franchise model to help it expand across the country.
The group, which operates sites in the suburban London locations of Honor Oak Park, Brixton, Peckham, Ladywell, Sydenham, South Norwood and Tooting Bec, says the move is in a response to the expected boom in the London-restaurant scene post Covid.
Mamma Dough was founded in 2014 by Jake Harrison and has grown from its debut restaurant in Honor Oak Park to having seven sites in south London. It is now looking to extend its reach across the capital and around the UK in the coming years through franchising.
“We’re looking for someone who fits with our ethos, as we want to be a partner at every step of the way,” says Harrison,
“We’ve already got brand awareness and industry credentials, so are looking for ambitious, hard working managers or head chefs or entrepreneurial people in general, who are looking to go into self-employment with the security of a brand who’s done it before.”
The company says it has been approached for franchising in the past and that the post lockdown environment, with people likely to choose to eat in neighbourhood locations as well as continue to order food to eat at home, means that the time is right to pursue such a model.
“We truly feel now is the right time for Mamma Dough to spread its wings and take our famous style of pizza to a wider audience,” adds Harrison.
“As a result of Covid and the efficiency games and business model reshape, Mamma Dough is now in a position to seriously explore the next step with franchising.”
Source: Big Hospitality