Autobase MG is the brand’s 92nd franchise dealership and represents the 12th new dealership opening for MG Motor UK in 2019.
The site has been upgraded and features a five-car showroom and space for up to 60 pre-owned vehicles.
Autobase also has an eight-bay garage for service and maintenance and ample visitor parking on site.
The new dealership has also upgraded its on-site facilities for electric vehicles with a charging bay and the capability to service and maintain zero-emissions vehicles.
Ali Allibhai, director & dealer principal, Autobase, said: “We are delighted to represent this iconic British brand in the region, which has such a strong affiliation with MG. The brand’s ethos fits with our family owned business perfectly where the customer is always at the centre of everything we do.
“We are really excited about the arrival of MG to the Autobase Group and it will form part of our dual-brand showroom.
“Our business is looking to the long-term and we strongly believe that the MG brand is at the start of a very exciting journey and it is tremendously exciting to join the network as it continues to offer customers a value-for-money package that is unrivalled in the industry.”
David Allington, network development manager at MG Motor UK, said: “Our brand in on track to reach 120 franchise dealerships by the end of 2020 to support the brand’s strategic long-term growth plans.
“The new site is of great strategic importance for our brand as it increases our footprint in the West Midlands with a partner who has a long track-record of delivering an extremely high level of customer service. MG Motor UK is delighted to welcome Ali and the Autobase MG team to the family.”
Autobase is a family-owned and run business.
Posted by: Ellis Davies
Source: Motor Trader