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Autobase MG is the brand’s 92nd franchise dealership and represents the 12th new dealership opening for MG Motor UK in 2019.

The site has been upgraded and features a five-car showroom and space for up to 60 pre-owned vehicles.

Autobase also has an eight-bay garage for service and maintenance and ample visitor parking on site.

The new dealership has also upgraded its on-site facilities for electric vehicles with a charging bay and the capability to service and maintain zero-emissions vehicles.

Ali Allibhai, director & dealer principal, Autobase, said: “We are delighted to represent this iconic British brand in the region, which has such a strong affiliation with MG. The brand’s ethos fits with our family owned business perfectly where the customer is always at the centre of everything we do.

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“We are really excited about the arrival of MG to the Autobase Group and it will form part of our dual-brand showroom.

“Our business is looking to the long-term and we strongly believe that the MG brand is at the start of a very exciting journey and it is tremendously exciting to join the network as it continues to offer customers a value-for-money package that is unrivalled in the industry.”

David Allington, network development manager at MG Motor UK, said: “Our brand in on track to reach 120 franchise dealerships by the end of 2020 to support the brand’s strategic long-term growth plans.

“The new site is of great strategic importance for our brand as it increases our footprint in the West Midlands with a partner who has a long track-record of delivering an extremely high level of customer service. MG Motor UK is delighted to welcome Ali and the Autobase MG team to the family.”

Autobase is a family-owned and run business.

Posted by: Ellis Davies

Source: Motor Trader

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