Not Just Travel has recruited Jenny Farenden as head of franchise marketing as it continues its recruitment drive and expansion plan.
Farenden (pictured) joins from Fantastic Services, where as head of marketing she helped it rise to number seven in the list of the UK’s top 100 franchises.
Not Just Travel said she will “bring the same momentum” to The Travel Franchise, which currently has more than 500 agents on its books.
Farenden will be in charge of marketing the franchises and also developing opportunities for travel consultants – and will recruit and lead her own marketing team.
Co-founder Steve Witt said: “Jenny’s appointment is a real coup for us. She’s the rocket fuel that will enable our company to soar. Paul and I were so impressed by her that we literally had to stop the job interview to tell her she had got the job. Jenny is passionate about people and now brings this vibrant strategic thinking, energy, incredible leadership and creativity to our brand.
“As part of our ongoing expansion programme, Jenny will start recruiting her own team. We will also be appointing a head of travel marketing to bolster our communications and sales strategy. With Jenny in place, we will revolutionise our offering and cement the company as the go-to travel franchise provider on the market.”
Farenden attended a recent event attended by more than 200 members and said she was “blown away by how happy and motivated all the travel consultants are”, adding: “They love what they do and love being part of the brand. That speaks volumes.”
Earlier this month, the franchise announced Marcus Jones, formerly of Auto Trader and Reach PLC, as its new chief revenue officer as part of its plans to double in size within the next 12 months.
By Hanisha Sethi
Source: Travel Weekly