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Live-in care provider Promedica24 has announced that it has increased investment in the recruitment and development of its UK workforce by over 200%.

The company said it plans to channel funds into upscaling recruitment and onboarding processes for a more streamlined hiring journey, and increasing pay for carers above market rates.

More money has also gone towards developing innovative training, wellbeing and support programmes that enable care teams to provide high quality care.

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Earlier this year, Promedica24 announced it would create 2,000 jobs nationwide to get people back to work, supporting those who might have lost their employment due to the Covid-19 pandemic and creating new and exciting career opportunities.

A specialist recruitment team has since been brought on board to support the campaign and hire for a range of roles across the organisation, including care professionals and operational staff.

Promedica24 said it is on track to meet this target by mid-2022 and is investing in the recruitment and development of its workforce to reach more families who require live-in care services in their own homes.

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Grzegorz Wrzosek, recruitment director at Promedica24, said: “Happy, valued and empowered employees are at the core of any thriving business. Promedica24’s significantly increased investment in the workforce is a fundamental part of cementing our position as an outstanding service provider and employer in the social care sector. Our mission is to create genuine opportunities for people to pursue their careers in care and ensure families and vulnerable individuals can easily access the support they need and deserve.”

Promedica24 has entrusted a new head of Franchise Development, Michael Browne, with the growth of the UK franchise network. The company currently has 14 regional partners located across the UK.

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Katarzyna Twardowska, executive director at Promedica24, said: “As an established care provider with longstanding roots in Europe, we knew the live-in care model would be popular in the UK. The pandemic highlighted many additional benefits to choosing live-in care – a clear advantage being the ability to keep people safe at home and protected from the virus. We have seen a significant shift in public interest towards live-in care over the last few years, so there is no better time to invest in the growth and development of our business.

“The 200% increase in investment has already helped us to advance our vision for social care and those who draw on and provide support – where care professionals are properly rewarded for their jobs and given the training, support and experience they need to help people live independently and well in the place they call home.”


Source: Home Care Insight

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