Australian hospitality brand Quest Apartment Hotels will be opening is first property outside of the Australasian market in Liverpool this summer.
The £10m Quest Liverpool City Centre will feature a 100-bedroom serviced aparthotel located adjacent to the Liverpool One complex at 72 Church Street in a former office block. It will be the group’s first property outside of Australasia and will also feature a conference room and gym.
The brand’s founder Paul Constantinou said there are ‘very few Australian hospitality companies that have successfully established their brand overseas’
Quest founder and chairman Paul Constantinou said the deal marked the “realisation of a long-held dream”, and added that there are “very few Australian hospitality companies that have successfully established their brand overseas”.
He said: “For decades, we have honed the brand and the franchise business model to appeal to Australasian business travellers. Today marks the beginning of an expansion of the business across international markets outside Australasia.
“We spent many years in the UK before undertaking this development, to ensure we understood the market and could confidently, and aggressively roll-out the brand.”
By 2023, Quest aims to open 8-10 aparthotels in the UK and is looking at Birmingham, Bristol, Leeds, Manchester, Edinburgh, Glasgow, Belfast and commercial areas of London within the M25. Then group’s UK team is headed by director of UK development Andrew Weisz.
Established in Australia by Paul Constantinou in 1988, Quest’s portfolio includes 170 properties across Australia, New Zealand and Fiji in town and city centre locations targeting the extended stay business traveller.
Source: Hotel Owner