A new Quick Lane Tyre & Autocentre has opened in Prestwich following substantial investment by TrustFord.
Located on Bury New Road at junction 17 of the M60, the new site takes over a vacant independent garage and car dealership, bringing an influx of new jobs to the local area.
Initially five staff have been recruited, but this is expected to grow as the business develops.
Quick Lane centres service all makes and model of vehicle across 13 core maintenance and light repair services.
The fast-growing franchise says it offers motorists a new customer experience that implements technology at the heart of the customer journey.
According to John Dines, UK operations director, Quick Lane, the new Prestwich site will focus on delivering ‘time as a commodity‘, providing rapid service and repair functions to a highly-professional standard.
The new centre will also offer motorists a free 30-point vehicle health check to ensure that cars remain safe on the road.
Mr Dines said: “We understand that people value products and services that give them time back into their day.
“We’re taking away the inconvenience of vehicle repair by offering a rapid service that fits around our customers’ busy lives.
“Our focus is on being brilliant at the basics and providing local motorists with transparency, convenience and confidence and this will be reflected in our new Prestwich site.”
Quick Lane Prestwich is the second franchised Quick Lane centre in the UK and was made possible following significant investment from TrustFord.
It joins a global network of more than 1,000 workshops in 32 countries, which operate on a license and franchise basis.
The Quick Lane franchise was borne out of consumer research regarding motorists’ needs from automotive repair centres.
Drivers cited transparency, convenience, confidence and a stress-free environment as their key priorities. This created the Quick Lane ethos: to provide ‘convenience with confidence.’
Stuart Foulds, chairman and chief executive of Colchester-based TrustFord which is part of the Ford motor group, said: “In line with the Quick Lane ethos we’re committed to driving the standard in customer care.
“We know that efficiency and convenience are crucial for our customers, and are therefore committed to investing in the efficient delivery of highly professional and convenient servicing and maintenance.
“These new facilities give us the scale and resource to meet our customers’ servicing needs, and help Quick Lane deliver the excellent service it is known for.”
By Neil Hodgson
Source: The Business Desk