Right at Home
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Right at Home has announced the appointment of a new CEO to oversee the growth of its UK network up to and beyond 100 franchised offices.

Lucy Campbell, former chief operations officer, has been promoted to the role after six years in the business.

Ken Deary, owner, founder and former chief exec, will retain an active role as chair of Right at Home whilst also stepping up to chair the British Franchise Association (bfa).

Campbell, who sits on the board of the Homecare Association, described the news as a “dream come true”.

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She added: “It’s a privilege to be in a position to play an instrumental role in supporting vulnerable adults at a time when this need has never been more important, due to the current pressures our sector is facing.”

Campbell said her initial five-year goal for Right at Home is to propel the network to 100 UK offices with a combined turnover of over £100 million.

She added that she had been overwhelmed by the response to her appointment from Right at Home’s 70 plus franchise owners.

“It wasn’t long after joining Right at Home six years ago that I realised I wanted to be here for the long haul. It epitomises everything I stand for in terms of values, leadership and culture, so for me it’s a dream come true and an absolute privilege to be given the opportunity to take the business on to the next level, while retaining our position as a leading employer and a brand trusted for consistent quality,” she said.

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Deary, who launched Right at Home in the UK in 2010, before opening the first franchise office in Sutton a year later, said the decision to appoint a new CEO was driven both by succession planning for the network, and to allow time to commit to his role as chairman of the bfa.

He said: “Ethical franchising is a real passion of mine, and the British Franchise Association is the original and largest not-for-profit trade association for franchising in the UK, supporting a near £20 billion industry, so for me, this invitation was an honour, and one that I couldn’t pass up.

“Lucy has helped us move so far forward in the business already and I’m confident that she will take the business on to new heights; she’s got so much drive and energy and is really well respected by her peers and the franchise network.”

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Campbell is an award-winning franchisor, having twice received the national EWiF Franchisor of the Year accolade in 2020 and 2021.

She commented: “My vision is very much aligned with the vision that Ken has maintained since he launched Right at Home; to build a home care company based on trust and known for the quality of its services.

“We’ve remained true to our belief that recruiting people who share our values – and are committed to giving our Clients the best possible support to enjoy life and retain their independence – is key to operating a successful franchise brand and achieving sustainable growth.”


Source: Home Care Insight

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