Ramen group Shoryu has announced plans to expand its UK and international business, as it looks to take a bigger slice of the casual dining market.
The company, which is backed by Japan Centre Group, Toridoll Holdings Corporation and Rosinter Restaurants, said it has partnered with franchising specialist Seeds Consulting.
Launched in 2012 by the Japan Centre’s CEO Tak Tokumine, Shoryu Ramen currently operates 12 UK restaurants across London, Oxford and Manchester and one in Fukuoka, Japan.
Tokumine outlined his ambitions to grow the business in a interview with Restaurant.
Seeds Consulting director Matteo Frigeri described the ramen chain as being “loved by consumers and landlords alike: its performance so far has consistently outpaced the rest of the industry and very few brands can say to have such… backers”, he said.
“Its operation is half the size of an average casual dining restaurant one and, at a time of rising labour costs, this is another competitive advantage we are looking to exploit.”
The Seeds Consulting director said his company will target restaurant and franchise groups as well as travel retail operators, both in the UK and abroad.
“Ramen is becoming increasingly on trend also outside of the UK: Shoryu can quickly become the number one ramen concept in Europe,” added Frigeri.
By Lucy Britner
Source: Big Hospitality