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Slapfish has opened its first international franchise location in the U.K., with plans to open 25 more units across the nation by 2025.

Located at 11 Kentish Town Road in London’s Camden district, the 800-square-foot Slapfish location is the latest addition to the concept’s portfolio of 25 U.S. locations across 11 states, according to a press release.

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“After seeing other franchisees’ continued success in the United States and hearing rave reviews from customers, we knew the timing was right to bring Slapfish across the pond,” said Slapfish franchisee Aly Esmail, of SME Group PLC, a family-run organization operating nearly 100 franchise locations. “U.K. customers are looking for high-quality and sustainable fast-casual options, and we are excited to introduce them to Slapfish’s flavorful, unique brand of seafood.”

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Founded by celebrity chef Andrew Gruel in 2011, Slapfish started as a food truck in California, and now has 25 brick-and-mortar locations in the U.S. with more than 150 locations under development.

Source: Fast Casual

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