Boparan Restaurant Group (BRG) has signed a second franchise partner for its US-hatched, fast-casual chicken brand Slim Chickens.
The new deal between Boparan and franchisee KK Restaurants SW will see the group open five Slim Chicken restaurants across the south west of England, with the first due to launch in Exeter next month.
It will be the tenth Slim Chickens restaurant in the UK and comes hot on the heels of the chain’s largest opening to date at Manchester’s Trafford Centre earlier this month.
KK Restaurants SW has experience rolling out restaurant brands in the south west region, having previously signed deals with Pizza Hut Delivery and Costa Coffee.
“Slim Chickens is a scalable brand with bags of potential, and we are delighted to be partnering with BRG to bring better chicken to customers in the south west,” says Simon Wright of KK Restaurants SW.
This is the second franchise agreement for Slim Chickens in the UK.
The first was signed with JRK Restaurants in February as part of plan to open five restaurants under the brand along the south coast in the next four years.
Slim Chickens was founded by Tom Gordon and Greg Smart in Arkansas in 2003 and now trades from more than 100 US restaurants.
BRG signed a master franchise agreement with the brand for the UK and Ireland in 2018 and has since opened restaurants in London, Cardiff, Bristol and Birmingham.
“We are pleased to have secured a franchise partner as experienced as KK Restaurants SW,” says Judd Williams, BRG’s franchise director.
“This supports our ambitious growth plans to roll-out the Slim Chickens brand across the UK.”
By James McAllister
Source: Big Hospitality