BP has “a strong pipeline” of independent dealers looking to adopt Wild Bean Café coffee and food to go franchises this year, according to the company.
The franchise proposition was launched last year to independent dealer partners within the BP network, and is ready to roll out further after success at an initial five sites.
Martin Tolson, dealer partner offers manager, said: “BP customers want quality coffee and food on the go. Delivering this in a consistent, convenient and fast proposition is at the heart of the Wild Bean Café offer. We know that the proposition, exclusive to BP branded sites, will give dealers a competitive advantage and encourage in-store purchases to further their business success with BP in 2020.”
Each forecourt receives a bespoke solution, and the proposition includes equipment especially designed for limited back of house space. BP provides full on-site training prior to launch, and digital solutions to streamline and simplify production planning, task management and temperature checking.
Forecourt operator Sectorsure No 10 opened a franchise in Bradwell, Essex, last year. Managing director Andrew MacDonald said: “We have long been supporters of the Wild Bean concept. Our customers have completely embraced the concept with great coffee, superb food available the latest branding looks fantastic.”
Wild Bean Café forecourt locations on average see over 30% of fuel customers purchase in the coffee and food to go category, with a significant proportion of these purchased in the morning and lunchtime trading periods. The offer was developed and refreshed last year to reflect these forecourt customer trends.
There are currently around 300 Wild Bean Café units across the UK, predominantly in BP-owned sites. The BP Dealer network makes up approximately 900 forecourts out of the BP UK network of over 1,200 sites.
By David Rees
Source: Convenience Store