World Franchise Associates has signed an agreement with Great Harvest Bakery to exclusively represent it globally. Great Harvest Bakery will be represented for development opportunities in Europe, Eastern Europe, Scandinavia, Gulf Cooperation Council, United Kingdom, Japan, and Canada.
World Franchise Associates is an international franchise development consultancy, marketing and media company. It assists franchisors to enter new international markets and provide international franchise advisory services to corporate and private investors.
Paul Cairnie, Chief Executive Officer of World Franchise Associates, said, “Great Harvest is an exceptional brand for investors. Everything is made fresh, on-site and locally—nothing frozen or packaged. The brand’s freedom franchise model allows for flexibility for success including menu, pricing, local decor/design. And the brand’s partnership with Artisan Italian Coffee Roaster Caffe D’arte offers a superior full line coffee and espresso program”.
Started as a bread bakery in Montana, Great Harvest Bakery Cafes has transitioned to a place where customers can sit down and enjoy a freshly made sandwich. The company bakes all of their bread from scratch, with fresh milled Montana wheat. The brand has become successful because of its five simple ingredients, including freshly milled, perfect kernels of wheat.
Source: Franchise India