Platinum Wave
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Franchise consultancy, Platinum Wave (PW), is gearing up for Scottish Franchise Week 2018 by announcing a record year of success.

The company’s success has been attributed to winning some huge contracts, as well as working closely with one of the country’s largest franchisors, based in Glasgow.

It’s estimated that Platinum Wave has more than doubled its turnover in the last year, cementing its place as not only Scotland’s top franchise consultancy, but one of the most successful in the UK. It has won several impressive contracts recently, including with Scottish food brands such as Oink and Crolla’s Gelateria.

Over the last seven years, PW has helped approximately 60 businesses prepare for franchising and find franchisees both nationally and internationally.

Platinum Wave is headed up by Suzie McCafferty, who is regarded as one of the premier franchise experts in the UK and beyond. Suzie is a former international franchisor who took her own Scottish retail business to 70 outlets in 6 countries.

She said: “Franchising is flourishing currently on a global scale, and it is generally regarded as the best growth strategy there is.

“As a business we are at the centre of franchising in Scotland, working with top brands both here and abroad. We have enjoyed a very successful past twelve months, including some substantial contract wins which helps to cement our position at the top table.

“Franchising contributes hugely to the economy, with the British Franchise Association estimating that it will be worth £1bn to the Scottish economy by 2020. I love this industry and what it can do for people. Once upon a time I had a shop in Edinburgh selling refillable ink cartridges. Thanks to franchising, and the wonderful support and advice of some of the very people who make Scottish Franchise Week such an incredible success, my business grew to 70 franchised stores across six countries.

McCafferty adds: “Scottish Franchise Week is always a key date in our calendar. Attending these events could be the key to someone finding out if their own business could be franchised, or if they should perhaps invest in a franchise.”

Scottish Franchise Week takes place on 24-25 April 2018.

Source: BQ Live

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