Usain Bolt’s Tracks & Records will open a new location in London on October 10 – the first of 15 venues in the UK over the next five years.
“After much success with our Track & Records restaurants, we’re delighted to be opening in the UK. I believe this signifies the first time a local, homegrown concept has evolved into becoming an International franchise and this further confirms brand Jamaica’s potential and gives us widespread hope that we can export many other Jamaican brands through this business model,” stated FRANJAM’s Managing Director, Gary Matalon.
FranJam is a franchise company founded to own, develop and license Jamaican-themed restaurants. It creates opportunities for investors by way of buying into the Jamaican franchise concept similar to what has already been done with Usain Bolt’s Tracks & Records.
Offering an authentic slice of Jamaica in the heart of the capital, Tracks & Records will be located a few minutes’ walk from Liverpool Street Station at 94 Middlesex Street, E1 7EZ.
The unique space features a mix of bold flavours with Usain Bolt’s sports memorabilia and a soundtrack of reggae and dub courtesy of live DJ sets from some of the leading names from the UK circuit.
Designed to give guests a real taste of Jamaica, diners can enjoy their favourite dishes such as jerk chicken and pork and fried fish and bammy – all packed full of authentic seasonings and spices.
The rum bar features a carefully curated, extensive collection of over 150 global rums, of which 100 are Jamaican. The menu also offers a range of signature cocktails including traditional favourites and a new range all exclusively created for London.
Split across two floors, downstairs boasts a stylish bar, dancefloor and club where reggae music and live DJs will play until late. Throughout the space, guests will feel fully immersed in Usain’s world as, alongside the trademark Tracks & Records dishes and drinks, the unique interiors have been created with his style in mind – including a slick bar, modern wall art and vinyls.
“Our new location, in the heart of the capital, is the perfect spot for friends to get together and embrace Jamaican culture by enjoying traditional flavours, while dancing the night away,” Matalon further stated.
Usain Bolt said: “London is my second home and a place very close to my heart – so it’s brilliant to be sharing a taste of Jamaica in the capital.”
This is the UK’s first Tracks & Records restaurant, with three others in Kingston, Ocho Rios and Montego Bay.
The London-based restaurant will open from 11:00 am until midnight Monday to Wednesday and until 1:00 am on Thursday to Saturday, following its launch on October 10.
Source: Loop Jamaica