DOR-2-DOR - A Leading Media & Marketing Franchise Opportunity
Originally started in 1987 as a discount voucher marketing service, founder Jeff Frankling has built the business over the last 30 years to what it is today. DOR-2-DOR now operates its leaflet distribution services through a network of over 70 local franchised offices.
DOR-2-DOR provides leaflet distribution services to shops, businesses and local government. They also provide for the design and print of clients leaflets and brochures for distribution.
What type of franchise is DOR-2-DOR?
A DOR-2-DOR franchise can be run from home or a small office, and requires minimal overheads.
What is the DOR-2-DOR business model?
DOR-2-DOR provides a complete door-drop marketing solution for businesses, covering all aspects of design, print and distribution. This can present a lucrative opportunity for franchisees, with multiple revenue streams available.
DOR-2-DOR’s artwork design and print services are managed by the company’s head office team, and franchisees can expect a margin of approximately 25 per cent on print services.
The company also has developed its own approaches to both recruiting delivery staff, known as Post People™ (a DOR-2-DOR trade mark), as well as obtaining business. Franchisees deliver DOR-2-DOR leaflets along with client materials, helping to generate new prospects. All distributions a GPS tracked with the Post Person carrying a unique D2D Round Logger Tracker which shows every street and individual property delivered to with a date and time stamp.
What experience do you need?
You do not need any experience in door-drop marketing, however, it is essential to be comfortable in a sales and marketing environment to succeed in this industry. Potential DOR- 2-DOR franchisees will be involved in marketing the service to existing and potential clients, so it is important to be a confident and effective communicator.
Working with a market-leading brand, you will also be responsible as a franchisee for maintaining their high reputation, so you must be able to deliver a professional, reliable level of service to your clients at all times.
As you’ll also be involved with other franchisees in the network and the DOR-2-DOR head office, having good team work skills will also be a great advantage.
What does the DOR-2-DOR Startup pack include?
All franchisees receive the DOR-2-DOR Startup Pack, which provides everything you need to get started with your business. This includes marketing material and branded stationary.
The Franchise Startup Pack also includes the brand’s unique software system, D2D-Works, GPS trackers, Delivery Bags, Hi-Vis waistcoats and specialist counting scales to accurately count leaflets and much more.
What kind of training is available?
All franchisees undergo a two-day training at DOR-2-DOR’s head offices in Harpenden. This covers all essential aspects of the day to day management of the business, as well as key business skills, marketing and client outreach, and understanding the DOR-2-DOR business model.
After the initial training course, you’ll be given pre-printed marketing materials to help you start building a client base in your local area, giving you a head start before you start to find clients.
Further training sessions are also available on an ongoing basis, to help franchisees develop and grow the business.
To assist in marketing a new franchisee, DOR-2-DOR provides a local website for each franchise, featuring information relevant to the distribution area such as zones, reviews and contact information. DOR-2-DOR also assists with online marketing, with SEO optimised campaigns to improve visibility and help potential clients to find their nearest DOR-2-DOR provider.
What support is available?
DOR-2-DOR provides continual support for their franchisees, through their head office support team, via phone and email. They are on hand to help franchisees resolve any queries and issues with distribution, print and design.
Cloud based round management system
The company also uses bespoke software to manage route planning and delivery, called D2D- Works. This enables franchisees to easily create delivery rounds & maps for Post People, optimise the number of leaflets on shareplan distributions for maximum profit. Automatically produce progress reports to keep clients up to speed with the status of their Distributions and monitor the progress of the business on a day by day basis.
Is a DOR-2-DOR franchise a good business opportunity?
Despite the growth in digital marketing, direct mail remains an essential advertising tool for businesses across the country, as it can provide a much higher ROI compared to online, TV or radio advertising campaigns. Franchisees can provide services for all kinds of organisations, from small, local businesses to larger, established brands.
Despite being a low-cost franchise, requiring minimal overheads or set up, it can potential have consequently a high level of income, and gross profit margins can increase rapidly, the more leaflets you distribute within your designated area.
DOR-2-DOR is also the market-leading brand in the direct mail industry, with over 30 years of experience, and a strong reputation for excellent, reliable service amongst customers. With a proven business model, strong levels of support and networking among franchisees, and assistance from the company’s head office to ensure you can grow; this can be a great way to thrive as a business owner.
How much does a DOR-2-DOR franchise cost?
To start your own DOR-2-DOR franchise, you’ll need to invest a minimum £19,500 (excluding VAT) for a standard sized territory. Larger territories are available on a pro rata (household count) basis.
How much can I make?
As with any business the level to which you can take a DOR-2-DOR franchise is only limited by your own imagination, level of commitment to the franchise and time allocated to building the business. Your OTE for year 1 and 2 are £70k and £100k respectively. However suffice to say we have areas generating sales in excess of £300,000 per annum with gross margins of over 60%.
How do I find out more?
To find out more about starting your own DOR-2-DOR franchise, simply click the button below now and complete the short form to be sent further information.
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