Anytime Fitness parent Self Esteem Brands acquires The Bar Method – reveals worldwide franchise plans

September 18, 2019

Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – a low-impact fitness franchise with 123 studios across US and Canada – for an undisclosed sum.

The Bar Method was developed by founder Burr Leonard and its flagship studio opened in San Francisco in 2001.

 
Self Esteem Brands plans will initially continue to offer new franchise territories throughout North America, but Dave Mortensen, co-founder and president of Self Esteem Brands, revealed that the company will begin exploring additional opportunities for The Bar Method internationally.

“The Bar Method has tremendous growth potential and we believe it will appeal to a different type of consumer than those who choose Anytime Fitness or Basecamp Fitness,” Mortensen said.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

“The concept was created under the guidance of physical therapists to ensure it is safe and effective for clients spanning a wide range of abilities, including those with physical limitations and injuries.”

Jay DeCoons, the CEO of The Bar Method since 2015, will remain with the company, serving as brand president.

Related: Fitness Franchises – Search Franchise Reviews Directory

The new acquisition will sit alongside Self Esteem Brand’s existing franchises – Anytime Fitness, the world’s largest fitness chain; Basecamp Fitness, a HIIT class-based concept; and beauty chain Waxing the City.

The Bar Method founder Burr Leonard added: “For many years it has been my goal to empower clients of all ages and physical abilities to build beautiful, lean, toned and healthy bodies for life.

Related: Anytime Fitness Franchise

“Self Esteem Brands’ franchising experience, and ability to scale rapidly, will enable thousands of additional clients to be the best version of themselves by building strength, grace and poise.”

By Tom Walker

Source: Leisure Opportunities

24-hour gym to close amid increased competition

August 29, 2019

An Ipswich town centre gym is to close blaming an increasingly crowded market. Anytime Fitness was launched by husband and wife Chris and Deborah Hayden in 2015.

Anytime Fitness is a national and international franchise of 24-hour gyms.

 
It is housed in a former warehouse building in Regatta Quay next to the Winerack apartment building at the Waterfront.

Mr Hayden said: “It is very disappointing obviously for a family business but there are a lot of gyms in Ipswich now. It is a very competitive market.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

“We have come to the end of our five year franchise and it is a simple business decision. We have told the members and our suppliers and we are doing everything properly and are closing on Saturday.

“My wife died two years after we opened the gym. It was really her business. It is a franchise and I have chosen not to renew.

Related: Fitness Franchises – Search Franchise Reviews Directory

“My children are not interested in it.

“When we came here we were the first 24 hour gym in Ipswich. There are two others now and they are big multiple businesses.”

One gym user said: “I think it is very disappointing but I understand the reasons for it.

“I have been a member since last summer and I really like it here.

Related: Anytime Fitness Franchise

“They have sorted us out with discounts for other gyms, which is good.”

Mr Hayden did not know what would happen to the building after the gym closed: “It is a prime site. I am sure it won’t be empty long.”

By David Vincent

Source: Ipswich Star

Anytime Fitness in Fleet breaks global record

July 29, 2019

Gurpreet Singh, the franchisee of Anytime Fitness Fleet, has broken the global company record for presale memberships by opening his gym with 1,396 members.

The Hampshire-based gym is the 163rd UK club, which Anytime Fitness says has enjoyed the most successful presale of any club in the company’s 17-year-history, surpassing the previous record of 1,300 memberships held by a club in Australia.

 
Gurpreet praising his hard-working team and family for supporting him in helping to reach this groundbreaking figure, said: “This achievement wouldn’t have been possible without the incredible work of the in-club team at Anytime Fitness Fleet. Prior to this presale, I had high expectations of what we were able to achieve and as always expressed to the co-founders of the company our aim to smash the record.

“I’m so fortunate to have a team and a brand that believed in my vision that got behind us. We’re looking forward to supporting our members in achieving their goals and doing all we can to retain them for years to come.

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“The team at the support office in the UK is world class and their openness to innovation, willingness to listen and support as well as desire to see the franchisee succeed is the reason we are achieving so much in the UK. If you are in franchising or thinking about it believe me when I say this, Anytime Fitness UK is genuinely delivering on their promises.”

Anytime Fitness explains that this year has been a significant year for the company unveiling a new club design and a shift in brand positioning from convenience to coaching.

Stuart Broster, chief executive of Anytime Fitness UK, commented: “I’m proud that the global presale record is now held by a UK club. Gurpreet and his team made no secret of their ambitions to drive significant presale numbers and they worked tirelessly to engage with their local community.

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“I’ve always said that owning your own backyard and embedding yourself into the community is key to the success of running a successful Anytime Fitness franchise and it’s great to see this put in practice.”

Brand potential
“This shows both the current network and prospective franchisees the potential of the brand and that even in uncertain economic times, the fitness industry continues to prosper,” added Broster.

Anytime Fitness UK is aiming to reach 200 clubs by the end of the year and has recently appointed the real estate firm, CBRE, to advise on all property acquisitions and help franchisees both with securing property locations and negotiating competitive commercial terms to drive down costs.

Related: Anytime Fitness Franchise

The company says it prides itself on providing its members with convenient locations and opening hours, quality clubs and community aspects that offer a friendly, personal service, state-of-the-art equipment and a welcoming environment that gives a health club feel at an affordable price.

Source: Franchise World

New Anytime Fitness to open its doors in Totton this weekend (and there’s free Subway and Domino’s on offer)

June 27, 2019

On Saturday, June 29 Anytime Fitness in Totton will be opening its doors to welcome members of the community and any potential gym subscribers.

To celebrate the gyms’ new branch visitors will be treated to free food and drink on offer from restaurant chains Subway, Dominoes and Noo Thai.

There will be a DJ and acoustic guitar music as well as activities for people of all ages including a gladiator competition and bouncy castle.

 
According to gym director, Matt Halsall the event will be an open day for members, non-members and families to go along, see the gym, get involved and speak to staff.

Also attending on the day will be the gym’s national charity partner MIND, a charity which offers information and advice to people with mental health problems.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

Although the gym opened for business in May, the event on Saturday is its “grand launch” with the club now boasting more than 650 members.

Matt said: “So far we have received really good reviews. I think people like the fact they don’t have to go into town to exercise and that the gym is open 24-hours a day.”

Located in Salisbury road in the former Countrywide store the gym offers “state-of-the-art” strength training and cardiovascular equipment alongside a functional training zone, spin studio and main class studio.

Related: Fitness Franchises – Search Franchise Reviews Directory

It also provides certified personal trainers and members can use all other clubs across the country.

Anytime Fitness currently has 160 clubs in the UK and 4,000 worldwide.

In the area the franchise has gyms in The Swan Centre in Eastleigh, Locks Heath Shopping Village in Fareham and they also have gyms in Jewry Street Winchester, Yeoman Road in Ringwood and Stoke Road in Gosport.

Related: Anytime Fitness Franchise

By Tom Orde

Source: Daily Echo

FunXtion partners with Anytime Fitness to enhance their member experience

April 24, 2019

FunXtion, experts in interactive digital fitness, has been appointed by the world’s fastest growing fitness franchise, Anytime Fitness, to enhance member experience and engagement.

The installation of the interactive, FunXtion Experience Station (FES), gives members access to bespoke, guided virtual classes, workouts, and exercises, 24/7. Through touch screen operation, the FES delivers workout innovation, coaching members through exercise programmes that drive them towards their training goals.

FunXtion’s seamless integration with the CRM system also creates a connected ecosystem which enables content delivery to all geographical regions.

Chuck Runyon, CEO of Self Esteem Brands, Anytime Fitness explains: “What I particularly like about FunXtion is that it really benefits the coach to digitise the experience, saving them time and standardising the programming so we can deliver it to members at a high level.

FunXtion enables us to coach, care and connect with our members effectively. This partnership is the result of an intensive search for a digital solution and we feel confident that we have found the right companion.”

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FunXtion also provide Anytime Fitness with a wealth of real time data relating to member profiling and business analysis. It enables the delivery of bespoke marketing campaigns to help drive member engagement and maximise revenue opportunities.

Ernst de Neef, CEO of FunXtion, adds: “I am confident that FunXtion will bring essential added digital value to Anytime Fitness clubs. This new partnership will enrich the fantastic current offerings and bring member experience to even higher levels.”

Source: Health Club Management

Gym franchise opens in South East London thanks to NatWest funding

March 7, 2019

A new franchise of global gym brand Anytime Fitness has opened in South East London thanks to a £446k funding package from NatWest.

Located in Grove Park, the refurbished former warehouse is now a 6,500 sq ft multi-purpose fitness space with two studios, free weights area and a range of equipment.

The gym is managed by owner Amir Malik and his team of four full-time members of staff and two self-employed personal trainers.

Formerly a corporate finance consultant, Amir worked with NatWest to develop a business plan and secure funding for his first step into the fitness industry.

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Amir explained: “I don’t have an entrepreneurial background, so a franchise seemed like the perfect transition to running my own business.

“I identified the Anytime Fitness business model as a strong option and thanks to the support and funding from NatWest, I have been able to pursue this business venture.”

Following the success of the Grove Park gym, Amir intends to expand the franchise and is in process of finding a location for his second site.

Jonathan Fordham, relationship manager for NatWest, commented: “Amir has always wanted to be involved in the highly successful health and fitness industry by owning his own gym.

“It is extremely rewarding to be able to support him with his first business venture and we wish him every success as he grows his gym franchise.”

By Jane Imrie

Source: BDaily

Anytime Fitness launches its new gym design

February 5, 2019

Anytime Fitness has opened its first new look fitness club in the UK at Croxley Park, Herefordshire. The two-floor 7,000 sq. ft. club with a more open and functional layout features a modernised interior and overhauled colour scheme.

In line with the brand’s evolved look and feel, the design changes are in response to the soaring popularity of functional training, a type of training that increases flexibility, co-ordination, balance and posture using a range of equipment associated with daily activities.

The new design will see clubs split into various training zones, providing a welcoming and contemporary environment for its members, whilst helping to drive down fit-out costs and contribute to a more profitable business.

Stuart Broster, chief executive of Anytime Fitness UK, said: “We’re thrilled to be driving change in the industry with our exciting new roll-out that represents a huge step forward for the brand.

“The needs of fitness consumers continue to evolve, and the new layout will allow current and prospective franchisees to provide members with highly-equipped, modern training facilities. The brand has put members at the heart of the new design proposition, continuing to create welcoming facilities with inclusive and non-intimidating atmospheres.”

‘Brandatories’
Anytime says that while all its clubs are encouraged to create their own bespoke layout to suit the property and its audience, franchisees are provided with several ‘Brandatories’ (mandatory brand standards) to ensure consistency.

These are compulsory elements that clubs must incorporate in their fit-out, including the use of certain materials, colours, graphics and feature elements, which contribute to creating a training environment that builds stronger relationships among members, trainers and staff.

Anytime explains that the new design layout is part of a wider UK club rebrand, switching from its brand positioning of convenience to coaching.

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Following an in-depth member survey, focus groups and consultation with its franchisee network, Anytime found that while the convenience of its 24/7 clubs remains a significant joining factor for over 160,000 UK members, they stay longer for the overall experience, friendly support and community atmosphere that it promotes.

The rebrand has also resulted in an updated Anytime logo, encompassing a new ‘Let’s Make Healthy Happen’ positioning statement, reflecting the company’s new look and feel.

Source: Franchise World

Anytime Fitness’ parent company acquires Basecamp Fitness – plans to roll out franchise globally

November 18, 2018

Self Esteem Brands, owner of Anytime Fitness, has acquired a new fitness concept with plans to franchise it worldwide.

Basecamp Fitness – developed by entrepreneur Nick Swinmurn – currently has five locations in California and is based on providing high-energy workouts.

Designed to increase members’ strength while improving their cardio performance, Basecamp offers 35-minute, high-intensity training sessions which alternates 60-second bursts of various strength-training exercises with 60-seconds on a stationary “airbike”.

“Our plan is to build additional, corporate-owned Basecamp Fitness studios next year to explore consumer preferences and perfect the brand experience,” said Chuck Runyon, co-founder and CEO of Self Esteem Brands and Anytime Fitness.

“We hope to begin franchising Basecamp Fitness in the US and internationally in 2020.”

Dave Mortensen, co-founder and president of Self Esteem Brands and Anytime Fitness, added that the two business will complement each other.

“We believe that Basecamp Fitness and Anytime Fitness will appeal to two very different types of consumers,” Mortensen said.

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“Gyms feature convenient, 24-hour access, a welcoming, supportive environment and a growing variety of coaching programmes to personally help members achieve their individual fitness goals.”

Source: Leisure Opportunities

Anytime Fitness soars past 150 UK clubs milestone

October 21, 2018

Franchisee interest continues to swell as Anytime Fitness opens 100 clubs in three years in the ever-growing fitness industry.

Anytime Fitness is celebrating its continued success following its 150th club opening in the UK. The milestone was reached with the opening of Anytime Fitness Paignton, Devon, and demonstrates the sustained prosperity that its franchisees are enjoying in the thriving fitness industry.

Continuing its upward trend, the fitness industry has seen market value soar to almost £5bn in 2018. Exceeding 9.9m members, penetration is also at an all-time high of 14.9 per cent, meaning that one in every seven people in the UK is now a gym member.

After being named the second largest private health club operator in the UK earlier this year, the Paignton opening means that Anytime Fitness has opened 100 clubs in the last three years. It boasts an eclectic network of franchisees, ranging from experienced fitness industry professionals to those with no experience in the sector, showcasing the strength of the brand and the support available.

Its newest franchisees Emma and Simon Wright are a case in point. The Paignton club is the couple’s first, yet they already have two more in the pipeline that will be opening soon. Working with the central Anytime Fitness UK Support Office, a successful pre-sale saw Anytime Fitness Paignton recruit close to 500 members by the time it opened its doors, putting Emma and Simon well on their way to recouping their initial investment.

Stuart Broster

Anytime Fitness UK CEO Stuart Broster comments, “Reaching 150 clubs in the UK is a fantastic achievement for Anytime Fitness and we’re delighted to be giving so many ambitious entrepreneurs the platform to run a successful business.

“Since opening our 150th club we’ve continued to grow at pace, seeing our 155th club open in a matter of weeks since this milestone. I’ve made it no secret that I want Anytime Fitness to become the biggest health club operator in the UK and we’ve got a great Support Office team and network of franchisees to achieve this.

“We hope that this sustained growth shows that even in a challenging time in the UK economy, there are accessible opportunities with us to take advantage of the booming fitness industry. We of course appreciate there’s a significant initial investment, but as Emma and Simon have demonstrated, by taking a hands-on approach you can put yourself in a great position to become profitable in year one.”

New appointments and a busy end to 2018
Anytime Fitness has a healthy club opening pipeline for the end of 2018 and beyond, with over 30 potential new clubs that already have property secured. As club numbers continue to grow, so has the Support Office team with recent appointments of Trevor Kidd as Head of Club Projects and Daniel Penn as a dedicated New Openings Manager.

Trevor’s role will encompass the management of the construction processes for all new club openings, drive down the costs of club fit-outs and lead the exciting club refresh programme that will be implemented in Anytime Fitness sites from 2019.

His most recent role was at Pure Gym, the only private health club provider in the UK that has more clubs than Anytime Fitness, demonstrating the ambition to continue this steep growth curve.

Related: Anytime Fitness looks for further international growth

Meanwhile, Daniel will be the key point of contact for all new franchisees, supporting them in all aspects of their journey from sourcing their site to opening the doors. He will provide valuable advice to clubs during their all-important pre-sale period as they look to recruit strong membership numbers.

As a matter of course, clubs are also assigned a Franchise Performance Coach (FPC) who works closely with franchisees. The FPCs have years of experience in the field, ranging from GM’s to Regional Managers across both public and private organisations within the fitness industry. After opening, the FPCs support clubs with regular face-to-face visits, ensuring realistic Key Performance Indicators (KPIs) are met.

EVOLVE
This year, Anytime Fitness introduced the EVOLVE Balanced Scorecard which is the biggest development to franchisee support since Anytime Fitness opened its first club in the UK. Unique to Anytime Fitness UK, the balanced scorecard assesses Anytime Fitness’ 150+ clubs across six KPIs and helps franchisees to identify internal opportunities in their business, helping them put together a strategy to improve their financial performance.

The six KPIs that EVOLVE focusses on are Net Promoter Score, Brand Standards, Service Assessment, Clubwise Health Check, Marketing Health Check and ultimately, the club’s Financial Health Check.

Stuart Broster, commented: “This is a huge development and step forward for our business in the UK. Previously, we’ve been great at advising our franchisees on what they need to do, but the launch of EVOLVE now gives them the how to go with it.

“When it comes to running a fitness franchise, the more you put into it, the more you get out and these performance metrics will help highlight where they’re performing well but more importantly, their opportunity areas and how they benchmark against other clubs.

“As our club numbers grow, it’s important for us to empower our franchisees and effectively support them in delivering a return on investment as well as creating a consistently high consumer experience across the network.

This is currently a UK-only initiative but following its implementation, we’ve already had other markets wanting to find out more, with the view to rolling this out to their network.” The KPIs are assessed by the Anytime Fitness Support Office, but franchisees also have access to self-assessment forms to track their own progress and recognise the opportunities available to them. They can then work closely with their dedicated FPC to gather advice on how to improve their business performance.

Franchisees will have access to league tables which show how they’re performing against other clubs. Furthermore, the clubs’ scores from EVOLVE will be used to judge Anytime Fitness’ annual awards where there will be recognition for the Overall Club of the Year and Most Improved Club of the Year.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

Ten-year franchise agreements
New franchisees now have the option of a ten-year franchise agreement, a change introduced earlier this year. Having previously offered a maximum term of five years, the move allows franchisees a longer timescale to establish their clubs and recover their initial investment. The Anytime Fitness banking partners were instrumental in the decision, with NatWest recommending this positive move to provide additional support to franchisees.

Mark Scott, the Franchise Development Manager for the NatWest Franchise Team, comments: “NatWest has been working with Anytime Fitness and financing their franchisees since they began trading the UK. We recently recommended an increased term option on the franchise agreement which is great news for the franchisees and the bank. The reduced monthly payments, compared to a five-year agreement, will enable franchisees to generate more cash that can be used for future expansion plans.”

How can you become part of the Anytime Fitness family?
To make an initial enquiry about owning an Anytime Fitness club in the UK, contact Anytime Fitness’ UK Support Office where the recruitment team will be happy to discuss the options available to you and available territories.

Opening an Anytime Fitness club requires a minimum investment of £170,000 liquid capital, which covers the franchise fee, security fit-out and essential costs before you open your doors. Additional funding can be arranged thanks to support from the UK’s leading banks, including NatWest, Lloyds Bank and RBS.

There’s a reason why over 60 per cent of franchisees go on to own additional clubs. Franchisees can expect a healthy return on investment with recurring monthly direct debit revenue.

Source: Franchise World

Fifth gym franchise for entrepreneur family

August 10, 2018

A fifth Anytime Fitness franchise is to be opened by a family of entrepreneurs following development work at a former cinema in Liverpool.

Brother and sister team Sophie and James Hoyle, along with their father, David, already operate four Anytime Fitness franchises across the North West.

Currently these venues are in Knutsford, Bramhall, Macclesfield and Stockton Heath.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

Now the team is set to open their fifth, in a former Odeon cinema at 182 Allerton Road in Liverpool, empty for almost 10 years.

Anytime Fitness is one of the most successful franchise operations in the world, with more than 3,000 venues open across the globe.

Its centres are open 24 hours a day, seven days a week to members.

The new 6,500 sq ft Liverpool gym is expected to attract 1,500 gymgoers to its 6,500 sq ft when it opens in September.

David Hoyle, of North West Leisure Ltd, was advised by Martin Long, commercial property partner at regional law firm Napthens.

Related: Anytime Fitness’ parent company acquires Basecamp Fitness – plans to roll out franchise globally

Martin said: “The Hoyles have worked hard to build their business from one franchise to the point where they are ready to open their fifth.

“Anytime Fitness has a unique offering of 24/7 access for members and I’m looking forward to seeing the Liverpool franchise do well.”

The Hoyle family is also behind a well-known chain of children’s nurseries, Happy Days Childcare.

David Hoyle said: “Currently we are carrying out extensive building work to the venue, which many people in the area will remember as a former cinema.

“It’s a great, busy location, and we’re confident we can replicate the success of our previous venues.”

Source: The Business Desk