Recently voted the UK’s number one franchise, Bluebird Care reveals what it takes to succeed in franchising and stand out in an industry worth £15bn
Last week Bluebird Care, the country’s leading homecare provider, took home the UK’s top accolade in franchising – awarded bfa HSBC Franchisor of the Year.
Running for nearly 30 years, the bfa HSBC Franchisor of the Year Awards are the oldest and most prestigious in the franchise sector and recognise the best companies within the UK’s franchising industry – so to win the top award is quite a feat.
In addition to the Franchisor of the Year award category, Bluebird Care was also a finalist in the Young Franchisee of the Year category.
Worth over £15.1bn – an increase of 46% from 2006 to 2016 – and employing 621,000 people, franchising is a major economic contributor and national creator of jobs.
So how can a franchise succeed in this industry and capitalise on the potential market value?
Bluebird Care, which has scaled to deliver over 28,000 home care and support visits to customers each day across the UK and Ireland, has outlined the keys to its success below.
Whether you’re considering launching a franchise or joining a franchise, make sure you consider the following…
Points on what makes an award-winning franchise:
- Offers a collaborative culture with franchisees
- Has an industry first website and national microsites optimised for local SEO (Search Engine Optimisation)
- Has its own self-audit and financial benchmarking tools
- Regularly participates in national legislation
- Develops in-house technology including apps, guides and audit tools
- Runs national campaigns to raise awareness of key issues e.g. Every Visit Counts
- Recognises and rewards passion and dedication through in-house schemes and ceremonies such as the Bluebird Care Awards
- Provides continuous improvement through the support of field-based business development and quality teams
- Offers new franchise candidates on the job experience running a Bluebird Care office for a day
An award-winning franchise – such as Bluebird Care – should be able to evidence good company culture, franchisee support, innovative practices and a commitment to franchising ethics.
Or, as Pip Wilkins QFP, chief executive at the bfa, explains on why she and her fellow judging panel chose Bluebird Care as its overall award winner:
“We couldn’t help but notice the team’s hard work and overall excellence in growing their franchise.”