Essex care company crowned winners at Great British Franchise Awards

January 26, 2022

The owners of Bluebird Care Essex have been awarded a major industry honour at the Great British Franchisee Awards.

Family duo Kevin and Tracey McCormack were delighted to receive the highly sought after title, and the recognition it brings represents a big milestone for the pair in their social care journey.

Bluebird Care Essex provides in-home care throughout Essex. Their ability to succeed, even during the challenges of the Covid-19 pandemic, have seen the duo take on two further Mid and West-Essex franchise territories covering Brentwood and Chelmsford, Essex as well as recent acquisitions in Southend and Rochford.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

Reflecting on the pandemic period, Bluebird Care Essex development manager, Lucy McCormack, said: “At the height of the pandemic, many of our customers had fewer visits from family members, which increased their loneliness and isolation. So, we adapted and innovated to grow our Live-In Care service.

“Our customers’ loved ones saw it as a solution to not being able to spend time with them. That improved the quality of life of our customers as well as enhancing our stability as a business. We’ve also applied for our sponsorship licence which will allow us to recruit personnel from abroad as well as domestically, enabling further recruitment and business growth.”

Related: Care Franchises – Search Franchise Reviews Directory

Bluebird Care Essex feels that they have thrived during the pandemic, achieving above-forecast growth and a record turnover this past year.

Through the implementation of a clear strategy, strong guidance, communication and leadership, the leading home care provider has continued to deliver quality care to their customers in Essex.

Related: Bluebird Care Franchise

Speaking of Tracey and Kevin McCormack’s contribution, business development lead at Bluebird Care, Julie Farrow, said: “They’re the embodiment of the wider brand. Since Tracey and Kevin opened their first offices in Redbridge, they’ve expanded and grown into an exemplary multi-site home care provider.”

By Elliot Hawkes

Source: In Your Area

Bluebird Care branch reignites Community Grant Scheme to support local groups tackling loneliness

January 5, 2022

Bluebird Care’s South Somerset franchise has restarted its £250 Community Grant Scheme.

The scheme, first launched in 2016, was introduced with the purpose of supporting local groups, charities and organisations that work with older people or address loneliness in the South Somerset area.

This year, the Community Grant has returned once again, with the hope of providing vital support to the local community after a difficult period due to COVID-19.

After shortlisting potential recipients, the home care provider awarded the 2021 grant to Coffee and Care, a support group charity based in Somerton.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

Run by volunteers, the group provides a safe environment for vulnerable adults to meet and enjoy each other’s company.

Offering a range of activities for people to get involved with, including BBQs, gardening, and arts and crafts, it encourages members to take an active role in helping run the group.

Throughout the pandemic, Coffee and Care has supplied meals and shopping to the most vulnerable individuals within the local community.

Related: Care Franchises – Search Franchise Reviews Directory

Since this point, the local volunteer organisation has also supported group members booking their COVID-19 vaccinations and providing transportation to and from vaccination centres.

Bluebird Care South Somerset is hopeful that the grant will make a big difference to Coffee and Care.

Related: Bluebird Care Franchise

Reflecting on the relaunch of the Community Grant Scheme, Registered Manager at Bluebird Care South Somerset, Jemma LeGrevese, said: “As a frontline community care company, we have seen first-hand the incredible work that Coffee and Care do to support people. The last 18 months have been incredibly difficult for everyone, and I am so pleased that we are now able to re-start our community grants to do our little bit to help.”


Source: Home Care Insight

Bluebird Care hosts awards night to celebrate franchise network

October 19, 2021

Bluebird Care has recognised the achievements of its national franchise network at a dedicated awards ceremony.

The Franchise Business Awards, which took place virtually earlier this month, presented six business accolades to visiting care and live-in care teams across the UK.

The ‘Small Business Award’, given to franchises demonstrating exceptional growth over 12 months, reflected in their turnover accounts, went to Bluebird Care Sunderland.

The franchise had tripled its turnover in the last year, whilst maintaining a sustained high level of quality and compliance.

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Bluebird Care West Berkshire/North Hampshire picked up the ‘Spirit Award’, for demonstrating commitment to the brand and devotion to its staff and customers.

Meanwhile, the ‘Medium Business Award’ and ‘Large Business Award’ were awarded to Bluebird Care South Gloucestershire and Bluebird Care Carlow, Kilkenny & Waterford respectively. These awards are allocated to the franchises demonstrating growth, staff retention, customer acquisition, and quality and compliance, relative to their size.

The ‘NMF Digital Marketing Award’, newly introduced for 2021, looks at a franchise’s ‘reputation score’, engagement in National Marketing Funds (NMF), and overall local marketing activity.

Related: Care Franchises – Search Franchise Reviews Directory

The winner, Bluebird Care Peterborough & Rutland, had the highest reputation score – based on reviews, directories, social media and website updates – across the whole Bluebird Care business.

Finally, Bluebird Care Winchester, Eastleigh & Petersfield was handed the ‘Franchise of the Year Award’ after a strong financial year and demonstrating exceptional customer feedback.

Hannah Banfield, Marketing and Communications director, commented: “After a particularly difficult 2020, it was great to be able to celebrate our excellent franchises with an element of normality to proceedings.

Related: Bluebird Care Franchise

“Despite being carried out digitally this year, the ceremony itself is among one of the most rewarding occasions for a business like ours, because it provides a great opportunity to reflect on the previous year, to address all of our valued franchise owners and their dedicated and hardworking staff, and share the success and achievements of some of the most deserving businesses. Congratulations to all of the winners.”


Source: Home Care Insight

Bluebird Care franchise offers clients a trip down memory lane

July 2, 2021

Bluebird Care Birmingham East and North has launched a new project for its customers, offering them a trip down memory lane.

The franchise is producing keepsake booklets that combine images, saved items or memorabilia, with a caption to economy each memory.

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Suresh Dakshinamurthy, director of Bluebird Care Birmingham East & North, commented: “Memory Lane is very close to everybody in the office. It brings out the untold story of our customers, and its inception will bring our staff members closer to those customers.”

Bluebird Care is allocating one staff member to a customer to produce a Memory Lane keepsake book. The first copy (pictured) was produced for a 99 year-old Bluebird Care client, who turns 100 next year.

Related: Care Franchises – Search Franchise Reviews Directory

Dakshinamurthy added: “The bond between carer and customer is vitally important. The Memory Lane project allows the two sides of that relationship to understand one another better. We hope that translates to a better bond, and a higher level of service offered to our customer. Not only that, but the book itself is great. It looks aesthetically pleasing and will be a hit for our users and their families.”

Related: Bluebird Care Franchise

Bluebird Care Birmingham East and North has deployed the Memory Lane project as part of the ‘Beating Isolation’ roll out, which has involved Bluebird Care franchises from across the network carry out activities and projects to tackle the challenges their services users commonly face.


Source: Home Care Insight

Bluebird Care franchise launches awards initiative for ‘outstanding’ team members

March 25, 2021

A Bluebird Care franchise has launched its first awards event to recognise care staff who went above and beyond throughout 2020.

The directors at Bluebird Care Scarborough chose the winners of three awards based on nominations they had been sent by team members.

Emma Thompson started working at Bluebird Care Scarborough almost six years ago and was recognised as Bluebird Care Scarborough’s Care Manager of the Year. She was nominated by her colleagues for the leadership, guidance and support she continues to offer them.

Steph Walker, care coordinator at Bluebird Care Scarborough, said: “Emma is by far the best manager I have ever worked under. She is always supportive and understanding. I rarely find myself in a situation where she doesn’t know the answer and if she doesn’t it never takes her long to find it.

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“I have already learned so much from her and continue to do so each day. She genuinely cares about the well-being of all our customers and staff. Honestly, she is a breath of fresh air.”

Commenting on the win, Thompson said: “I was speechless when I realised I had won the Care Manager of the Year Award, anybody that knows me, knows it is not often I am lost for words. I always give 100% and I have high expectations of myself and my team.

“Our customers receiving the highest level of quality care and support that they need and deserve is very important to me, it is my passion and my motivator, it is why I came into the care sector all those years ago. If I am honest, I believe I am just doing my job, but it is truly lovely to know that people recognise my efforts and appreciate them.”

Tracey Tonge, who has worked at Bluebird Care Scarborough since October 2020 was crowned Team Member of the Year. Tonge was praised for her positive attitude and willingness to go above and beyond for customers.

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She said of her win: “I was very shocked to hear I had been nominated, I really enjoy the role I do, and find it comes natural to me. To find out I won the award was amazing I was totally lost for words. Since starting at Bluebird Care Scarborough I feel like I have grown stronger as a person and very much enjoy my work which is a different role for me as I worked in retail for most of my life.

“I would never see myself going back to retail as this role suits my caring nature, and I really enjoy my job here.”

Sharron Rogers won Bluebird Care Scarborough’s Care Assistant of the Year Award. She has worked as a Care Assistant since July 2020, having never worked in the care sector before.

The care assistant was recognised for her outstanding work, particularly with customers with dementia who are often more resistant to support.

Related: Bluebird Care Franchise

Rogers said: “I was shocked and taken a back when I won this award, I didn’t realise that people thought so highly of me and the care and support I provide. I just love my job and it is a privilege to be able to give light to people when they really need it.

“My career has always been in engineering, I never thought I could be a Care Assistant. I left engineering a year ago and joined Bluebird Care Scarborough and I’m really glad I made the change.

“I always want to do more and help our customers in any way I can, making a positive difference to their day is very important to me.”


Source: Home Care Insight

Home care giant Bluebird Care appoints new managing director

February 16, 2021

National home care firm Bluebird Care has announced the appointment of a new managing director who used to work for Four Seasons Healthcare and now sees home care as ‘the future of social care’.

Phil Pegler has joined Bluebird Care – one of the leading national brands in the home care sector with over 220 franchise offices across UK and Ireland – after working for Four Seasons Healthcare, where he was interim programme director.

Mr Pegler replaces Wayne Smith, Bluebird’s finance director, who was acting interim managing director during the last year.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

Home care helped my family ‘stay in their own homes for longer’

Mr Pegler has worked as a care leader since 2011 – when he joined the home care provider Carewatch, as group chief executive and sees home care provision as ‘the future of the social care sector’.

Phil Pegler said: “I’ve seen on a personal level how home care services have enabled members of my family to stay in their own homes for longer and, more importantly, safely. This has given me a very useful insight into how good home care should be delivered and the benefits it can bring to so many people.

“Bluebird Care has over 30 offices rated as ‘Outstanding’ by the Care Quality Commission (CQC). This is an impressive achievement and is something I am keen to help our franchisees build upon.

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“I look forward to working closely with the Franchise network to help drive the business to achieve even bigger things.”

He added: “Bluebird Care has expanded its customer offering into areas of live-in care, specialist dementia care and end of life care services across many locations. I truly believe that Bluebird Care is now well placed to expand its reach even further across the UK and Ireland.”

Jennifer Sheets, chief executive and president of Caring Brands International, which owns Bluebird Care, said: “We are absolutely delighted to welcome Phil to Bluebird Care. He brings a wealth of experience, along with passion and huge insight into both the care sector as well as the franchise model.

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“It is a very exciting time to be joining us – all of the team at Bluebird Care have shown immense commitment and focus during this pandemic. I especially want to thank Wayne Smith, finance director, for all his guidance and governance over the last year while acting in the interim managing director role.

“The resolve and persistence the Bluebird Care team has demonstrated positions us quite favourably for continued growth in the UK and Ireland.”

Article By: Angeline Albert

Source: Home Care

Bluebird Care’s first-ever care assistant becomes franchise director

January 25, 2021

Bluebird Care’s first-ever care assistant has climbed the ranks to become a director of a franchise.

Allen Vanderwyk-Coyne joined the business in 2006 as care assistant for Bluebird Care Mid-Staffs, the provider’s first franchise.

He has spent the last 14 years cultivating his career to take him to the top of the company and describes buying the franchise as a “dream come true”.

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“I am Bluebird Care through and through. Starting as the first franchise Care Worker 14 years ago, to now buying the business, is an absolute dream for me. I have worked in the care sector for around 27 years. I still love it as much today as I did when I first started,” Vanderwyk-Coyne said.

“Bluebird Care has afforded me so many opportunities to advance my career and I am so grateful to be the Director of Bluebird Care Mid-Staffs. I would recommend Bluebird Care to anyone looking for a meaningful and rewarding career.”

Related: Care Franchises – Search Franchise Reviews Directory

Victoria Brown, franchise development manager at Bluebird Care, added: “We were delighted to award Allen the franchise. The operational knowledge he has gained over the last 14 years, coupled with his commitment to the brand, and motivation to deliver outstanding care in his community, will no doubt be the driving force behind Allen’s continued success.

Related: Bluebird Care Franchise

“As franchisor, we will continue to provide him with our award-winning support in all aspects of the business, now as a franchisee. From finance, business systems, IT, to field-based marketing, business development and quality assurance, we pride ourselves in offering continuous learning and development plans for our franchisees, plus initial training to give our franchisees the detail, knowledge, and assurance to set up and run the business.”


Source: Home Care Insight

Bluebird Care takes Gold award for ‘game-changing’ marketing efforts

December 3, 2020

Bluebird Care has won the Gold Award for ‘Outstanding Franchise Marketing’ at the Approved Franchise Association (AFA) Awards.

The home care provider was recognised for implementing “game-changing” initiatives to improve engagement with potential franchisees and consumers.

Bluebird Care said its main website had stagnated, in terms of its visitors, for several years, with little uplift in enquiry or application volumes, so the team wanted to implement some new initiatives.

National marketing manager, Dean Martin, orchestrated the launch of the live chat service, offering visitor engagement across the website 24/7.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

The care provider used franchise industry experts to deliver the live chat tool, and generated nearly 20,000 chat engagements in the first six months.

Bluebird Care has also hired three new regional marketing managers, who work on a local basis in branded vehicles to “take marketing to the people”.

The field-marketing experts take regular, programmed face-to-face visits to understand what franchise owners are looking to achieve. They also help identify local PR stories that can generate enquiries, as well as implementing social media recruitment campaigns.

Related: Care Franchises – Search Franchise Reviews Directory

The judging panel at the AFA Awards commended Bluebird Care on its “committed approach” to marketing.

They said: “Bluebird Care demonstrated strong commitment and good balance to support and grow the franchisees and care for the users of their services. They also demonstrated good use of social platforms, and strong and relevant press/media coverage.”

The judges were also impressed as Bluebird Care reached its marketing targets well ahead of schedule. Within six months of the new National Marketing Strategy implementation, it had already completed its marketing aims for the year. Since 2019, Bluebird Care has successfully increased website traffic by 230%, customer enquiries are up by 340% and applications to jobs at Bluebird Care have increased by 250%.

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Marketing and Communications director at Bluebird Care, Hannah Banfield, said: “We are honoured to win the AFA Award for our outstanding franchise marketing. It was also great to be highly commended for our franchise support. This year has undoubtedly been a challenge, however, thanks to a great team and an innovative strategy we have been able to market our care services more effectively than ever.”

Bluebird Care was also highly commended in the ‘Best Franchise Support’ category at the AFA Awards.

Source: Home Care Insight

Northumberland care franchise owner delivers hygiene parcels to refugees

July 2, 2020

Wah Akram, Bluebird Care Northumberland franchise owner, has donated around 100 hygiene parcels to refugees and asylum seekers across Newcastle.

Hundreds of refugees and asylum seekers across the region are living on just £37 a week from the government, leaving many families are struggling to afford essentials items.

A recent study from Public Health England showed that people from ethnic minorities are at a higher risk of dying from coronavirus, hygiene products are a priority to keep the BAME community safe.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

But now this kind care franchise owner has donated hundreds of hygiene parcels to help refugees and asylum seekers across Newcastle.

After reading on a ChronicleLive story about a kind asylum seeker, Md Mominul Hamid, who has set up his own food bank and been delivering food parcels to refugees, Wah Akram, of Killingworth, wanted to do something to help.

The Bluebird Care Northumberland South franchise owner alongside the director of Bluebird Care Newcastle and South Shields, David Haswell, decided to produce hygiene parcels each consisting of toilet rolls, toothpaste and a toothbrush, a bar of soap and a packet of pasta.

Related: Care Franchises – Search Franchise Reviews Directory

Wah, 44, said: “Being from an Asian background myself and as the BAME community are at greater risk of coronavirus we wanted to give something back to our community who are struggling during these difficult times.

“It’s sad that the BAME community are at greater risk but we feel the packages will make a difference as it will allow refugees to spend their money on essentials like food, clothing and utilities.”

Wah has delivered 47 hygiene parcels to Md and has delivered over 50 parcels to the West End Refugee Service, who support refugees and asylum seekers across Newcastle.

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After speaking to Md who said he struggled to find PPE, Wah donated a box of disposable gloves and a bottle of hand sanitiser to keep him as safe as possible when out delivering parcels.

And has since donated £100 to support Md’s Little Help Food Bank and will continue over the next this for the next few months.

Md said: “It was great to support for my Little Help Food Bank to continue the support for our community of vulnerable people.

“I really appreciate it and I am very grateful for Wah’s support.”

By Rachael Nichol

Source: Chronicle Live

Bluebird Care acquires Irish master franchise following legal settlement

June 26, 2020

Bluebird Care has acquired the Irish master franchise business from Clemac Home Care Services after resolving a legal dispute with the company.

The home care provider said Bluebird Care franchise owners in Ireland will be more directly connected to the wider franchise network, which includes the UK, and will have access to wide-ranging support and services available to them.

Wayne Smith, acting managing director, said: “We are very much looking forward to extending our award-winning support services to the team in the Republic of Ireland, so that they can continue to provide the highest standards of care to customers in their own homes, now during Covid-19, and in the future.”

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The agreement comes after Clemac Home Care Services secured a temporary High Court injunction in November, preventing Bluebird Care from ending their business relationship.

The court was told that Bluebird Care had said it intended to terminate the agreement due to alleged misconduct by Clemac.

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Clemac claimed the allegations were “without substance” and that the decision to terminate the agreement came about after the Irish firm’s director Brian MacGoey refused to sell his shares in the company to Bluebird’s American parent.

Bluebird Care told HCI that the issue has now been resolved and MacGoey has left the company.

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“Bluebird Care Franchises Limited and Clemac Home Care Services Ltd (Clemac) have reached a settlement in which all matters between the parties have been fully resolved,” said Smith.

“Brian MacGoey has now fully exited the business and we take this opportunity to wish Brian well into the future.”


Source: Home Care Insight