Bluebird Care franchise offers clients a trip down memory lane

July 2, 2021

Bluebird Care Birmingham East and North has launched a new project for its customers, offering them a trip down memory lane.

 
The franchise is producing keepsake booklets that combine images, saved items or memorabilia, with a caption to economy each memory.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

Suresh Dakshinamurthy, director of Bluebird Care Birmingham East & North, commented: “Memory Lane is very close to everybody in the office. It brings out the untold story of our customers, and its inception will bring our staff members closer to those customers.”

Bluebird Care is allocating one staff member to a customer to produce a Memory Lane keepsake book. The first copy (pictured) was produced for a 99 year-old Bluebird Care client, who turns 100 next year.

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Dakshinamurthy added: “The bond between carer and customer is vitally important. The Memory Lane project allows the two sides of that relationship to understand one another better. We hope that translates to a better bond, and a higher level of service offered to our customer. Not only that, but the book itself is great. It looks aesthetically pleasing and will be a hit for our users and their families.”

Related: Bluebird Care Franchise

Bluebird Care Birmingham East and North has deployed the Memory Lane project as part of the ‘Beating Isolation’ roll out, which has involved Bluebird Care franchises from across the network carry out activities and projects to tackle the challenges their services users commonly face.

By SARAH CLARKE

Source: Home Care Insight

Bluebird Care franchise launches awards initiative for ‘outstanding’ team members

March 25, 2021

A Bluebird Care franchise has launched its first awards event to recognise care staff who went above and beyond throughout 2020.

The directors at Bluebird Care Scarborough chose the winners of three awards based on nominations they had been sent by team members.

 
Emma Thompson started working at Bluebird Care Scarborough almost six years ago and was recognised as Bluebird Care Scarborough’s Care Manager of the Year. She was nominated by her colleagues for the leadership, guidance and support she continues to offer them.

Steph Walker, care coordinator at Bluebird Care Scarborough, said: “Emma is by far the best manager I have ever worked under. She is always supportive and understanding. I rarely find myself in a situation where she doesn’t know the answer and if she doesn’t it never takes her long to find it.

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“I have already learned so much from her and continue to do so each day. She genuinely cares about the well-being of all our customers and staff. Honestly, she is a breath of fresh air.”

Commenting on the win, Thompson said: “I was speechless when I realised I had won the Care Manager of the Year Award, anybody that knows me, knows it is not often I am lost for words. I always give 100% and I have high expectations of myself and my team.

“Our customers receiving the highest level of quality care and support that they need and deserve is very important to me, it is my passion and my motivator, it is why I came into the care sector all those years ago. If I am honest, I believe I am just doing my job, but it is truly lovely to know that people recognise my efforts and appreciate them.”

Tracey Tonge, who has worked at Bluebird Care Scarborough since October 2020 was crowned Team Member of the Year. Tonge was praised for her positive attitude and willingness to go above and beyond for customers.

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She said of her win: “I was very shocked to hear I had been nominated, I really enjoy the role I do, and find it comes natural to me. To find out I won the award was amazing I was totally lost for words. Since starting at Bluebird Care Scarborough I feel like I have grown stronger as a person and very much enjoy my work which is a different role for me as I worked in retail for most of my life.

“I would never see myself going back to retail as this role suits my caring nature, and I really enjoy my job here.”

Sharron Rogers won Bluebird Care Scarborough’s Care Assistant of the Year Award. She has worked as a Care Assistant since July 2020, having never worked in the care sector before.

The care assistant was recognised for her outstanding work, particularly with customers with dementia who are often more resistant to support.

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Rogers said: “I was shocked and taken a back when I won this award, I didn’t realise that people thought so highly of me and the care and support I provide. I just love my job and it is a privilege to be able to give light to people when they really need it.

“My career has always been in engineering, I never thought I could be a Care Assistant. I left engineering a year ago and joined Bluebird Care Scarborough and I’m really glad I made the change.

“I always want to do more and help our customers in any way I can, making a positive difference to their day is very important to me.”

By SARAH CLARKE

Source: Home Care Insight

Home care giant Bluebird Care appoints new managing director

February 16, 2021

National home care firm Bluebird Care has announced the appointment of a new managing director who used to work for Four Seasons Healthcare and now sees home care as ‘the future of social care’.

 
Phil Pegler has joined Bluebird Care – one of the leading national brands in the home care sector with over 220 franchise offices across UK and Ireland – after working for Four Seasons Healthcare, where he was interim programme director.

Mr Pegler replaces Wayne Smith, Bluebird’s finance director, who was acting interim managing director during the last year.

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Home care helped my family ‘stay in their own homes for longer’

Mr Pegler has worked as a care leader since 2011 – when he joined the home care provider Carewatch, as group chief executive and sees home care provision as ‘the future of the social care sector’.

Phil Pegler said: “I’ve seen on a personal level how home care services have enabled members of my family to stay in their own homes for longer and, more importantly, safely. This has given me a very useful insight into how good home care should be delivered and the benefits it can bring to so many people.

“Bluebird Care has over 30 offices rated as ‘Outstanding’ by the Care Quality Commission (CQC). This is an impressive achievement and is something I am keen to help our franchisees build upon.

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“I look forward to working closely with the Franchise network to help drive the business to achieve even bigger things.”

He added: “Bluebird Care has expanded its customer offering into areas of live-in care, specialist dementia care and end of life care services across many locations. I truly believe that Bluebird Care is now well placed to expand its reach even further across the UK and Ireland.”

Jennifer Sheets, chief executive and president of Caring Brands International, which owns Bluebird Care, said: “We are absolutely delighted to welcome Phil to Bluebird Care. He brings a wealth of experience, along with passion and huge insight into both the care sector as well as the franchise model.

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“It is a very exciting time to be joining us – all of the team at Bluebird Care have shown immense commitment and focus during this pandemic. I especially want to thank Wayne Smith, finance director, for all his guidance and governance over the last year while acting in the interim managing director role.

“The resolve and persistence the Bluebird Care team has demonstrated positions us quite favourably for continued growth in the UK and Ireland.”

Article By: Angeline Albert

Source: Home Care

Bluebird Care’s first-ever care assistant becomes franchise director

January 25, 2021

Bluebird Care’s first-ever care assistant has climbed the ranks to become a director of a franchise.

 
Allen Vanderwyk-Coyne joined the business in 2006 as care assistant for Bluebird Care Mid-Staffs, the provider’s first franchise.

He has spent the last 14 years cultivating his career to take him to the top of the company and describes buying the franchise as a “dream come true”.

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“I am Bluebird Care through and through. Starting as the first franchise Care Worker 14 years ago, to now buying the business, is an absolute dream for me. I have worked in the care sector for around 27 years. I still love it as much today as I did when I first started,” Vanderwyk-Coyne said.

“Bluebird Care has afforded me so many opportunities to advance my career and I am so grateful to be the Director of Bluebird Care Mid-Staffs. I would recommend Bluebird Care to anyone looking for a meaningful and rewarding career.”

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Victoria Brown, franchise development manager at Bluebird Care, added: “We were delighted to award Allen the franchise. The operational knowledge he has gained over the last 14 years, coupled with his commitment to the brand, and motivation to deliver outstanding care in his community, will no doubt be the driving force behind Allen’s continued success.

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“As franchisor, we will continue to provide him with our award-winning support in all aspects of the business, now as a franchisee. From finance, business systems, IT, to field-based marketing, business development and quality assurance, we pride ourselves in offering continuous learning and development plans for our franchisees, plus initial training to give our franchisees the detail, knowledge, and assurance to set up and run the business.”

By SARAH CLARKE

Source: Home Care Insight

Bluebird Care takes Gold award for ‘game-changing’ marketing efforts

December 3, 2020

Bluebird Care has won the Gold Award for ‘Outstanding Franchise Marketing’ at the Approved Franchise Association (AFA) Awards.

The home care provider was recognised for implementing “game-changing” initiatives to improve engagement with potential franchisees and consumers.

 
Bluebird Care said its main website had stagnated, in terms of its visitors, for several years, with little uplift in enquiry or application volumes, so the team wanted to implement some new initiatives.

National marketing manager, Dean Martin, orchestrated the launch of the live chat service, offering visitor engagement across the website 24/7.

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The care provider used franchise industry experts to deliver the live chat tool, and generated nearly 20,000 chat engagements in the first six months.

Bluebird Care has also hired three new regional marketing managers, who work on a local basis in branded vehicles to “take marketing to the people”.

The field-marketing experts take regular, programmed face-to-face visits to understand what franchise owners are looking to achieve. They also help identify local PR stories that can generate enquiries, as well as implementing social media recruitment campaigns.

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The judging panel at the AFA Awards commended Bluebird Care on its “committed approach” to marketing.

They said: “Bluebird Care demonstrated strong commitment and good balance to support and grow the franchisees and care for the users of their services. They also demonstrated good use of social platforms, and strong and relevant press/media coverage.”

The judges were also impressed as Bluebird Care reached its marketing targets well ahead of schedule. Within six months of the new National Marketing Strategy implementation, it had already completed its marketing aims for the year. Since 2019, Bluebird Care has successfully increased website traffic by 230%, customer enquiries are up by 340% and applications to jobs at Bluebird Care have increased by 250%.

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Marketing and Communications director at Bluebird Care, Hannah Banfield, said: “We are honoured to win the AFA Award for our outstanding franchise marketing. It was also great to be highly commended for our franchise support. This year has undoubtedly been a challenge, however, thanks to a great team and an innovative strategy we have been able to market our care services more effectively than ever.”

Bluebird Care was also highly commended in the ‘Best Franchise Support’ category at the AFA Awards.

Source: Home Care Insight

Northumberland care franchise owner delivers hygiene parcels to refugees

July 2, 2020

Wah Akram, Bluebird Care Northumberland franchise owner, has donated around 100 hygiene parcels to refugees and asylum seekers across Newcastle.

 
Hundreds of refugees and asylum seekers across the region are living on just £37 a week from the government, leaving many families are struggling to afford essentials items.

A recent study from Public Health England showed that people from ethnic minorities are at a higher risk of dying from coronavirus, hygiene products are a priority to keep the BAME community safe.

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But now this kind care franchise owner has donated hundreds of hygiene parcels to help refugees and asylum seekers across Newcastle.

After reading on a ChronicleLive story about a kind asylum seeker, Md Mominul Hamid, who has set up his own food bank and been delivering food parcels to refugees, Wah Akram, of Killingworth, wanted to do something to help.

The Bluebird Care Northumberland South franchise owner alongside the director of Bluebird Care Newcastle and South Shields, David Haswell, decided to produce hygiene parcels each consisting of toilet rolls, toothpaste and a toothbrush, a bar of soap and a packet of pasta.

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Wah, 44, said: “Being from an Asian background myself and as the BAME community are at greater risk of coronavirus we wanted to give something back to our community who are struggling during these difficult times.

“It’s sad that the BAME community are at greater risk but we feel the packages will make a difference as it will allow refugees to spend their money on essentials like food, clothing and utilities.”

Wah has delivered 47 hygiene parcels to Md and has delivered over 50 parcels to the West End Refugee Service, who support refugees and asylum seekers across Newcastle.

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After speaking to Md who said he struggled to find PPE, Wah donated a box of disposable gloves and a bottle of hand sanitiser to keep him as safe as possible when out delivering parcels.

And has since donated £100 to support Md’s Little Help Food Bank and will continue over the next this for the next few months.

Md said: “It was great to support for my Little Help Food Bank to continue the support for our community of vulnerable people.

“I really appreciate it and I am very grateful for Wah’s support.”

By Rachael Nichol

Source: Chronicle Live

Bluebird Care acquires Irish master franchise following legal settlement

June 26, 2020

Bluebird Care has acquired the Irish master franchise business from Clemac Home Care Services after resolving a legal dispute with the company.

 
The home care provider said Bluebird Care franchise owners in Ireland will be more directly connected to the wider franchise network, which includes the UK, and will have access to wide-ranging support and services available to them.

Wayne Smith, acting managing director, said: “We are very much looking forward to extending our award-winning support services to the team in the Republic of Ireland, so that they can continue to provide the highest standards of care to customers in their own homes, now during Covid-19, and in the future.”

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The agreement comes after Clemac Home Care Services secured a temporary High Court injunction in November, preventing Bluebird Care from ending their business relationship.

The court was told that Bluebird Care had said it intended to terminate the agreement due to alleged misconduct by Clemac.

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Clemac claimed the allegations were “without substance” and that the decision to terminate the agreement came about after the Irish firm’s director Brian MacGoey refused to sell his shares in the company to Bluebird’s American parent.

Bluebird Care told HCI that the issue has now been resolved and MacGoey has left the company.

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“Bluebird Care Franchises Limited and Clemac Home Care Services Ltd (Clemac) have reached a settlement in which all matters between the parties have been fully resolved,” said Smith.

“Brian MacGoey has now fully exited the business and we take this opportunity to wish Brian well into the future.”

By SARAH CLARKE

Source: Home Care Insight

Bluebird Care franchise sees ‘rapid’ rise in demand for live-in care

June 2, 2020

Bluebird Care’s office in Berkshire has witnessed a major rise in demand for its live-in care service during the COVID-19 pandemic.

 
The franchise, which cares for people living in Reading, Wokingham, Windsor, Maidenhead and Bracknell, said that many families have found live-in care a “preferable solution” to their care needs.

Alex Witten, Live-in Care manager at the branch, said one of reasons for the “rapid” growth in demand is because live-in care only involves the support of a single pair of rotating carers.

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“Live-in care is also great value for money compared to residential homes. It allows customers to have a tailored plan to suit their needs rather than be dictated by strict times. It has become a popular solution in the last couple of years, with our live-in care customer base growing by 40%.

“From the first day we opened our business to serve our community, our customers have been at the heart of everything we do and we believe we could be alternative choice to a care home so people can stay independent in their own home.”

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Leaders from the live-in care sector have previously stated that live-in care must become the default discharge strategy amid the coronavirus outbreak.

Trudi Scrivener, owner of Ashridge Home Care and a co-founder of the Live-in Care Hub, said the sector can support care homes that are overwhelmed by a growing number of coronavirus cases and a lack of PPE by reducing the number of people they care for.

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Scrivener told Home Care Insight that members of the Live-in Care Hub would liaise with care homes and relatives to arrange a safe transfer of service users “from care home to home”.

She added: “We know that many families are worried right now – families are coming to us saying that their loved ones are just not safe in a care home. The home care sector is ready to step up to the challenge and help these care homes and the people in them.”

By SARAH CLARKE

Source: Home Care Insight

Bluebird Care launches ‘COVID-19 Toolkit’ for franchise partners

March 20, 2020

Bluebird Care is rolling out a COVID-19 Toolkit across its network in a bid to tackle the spread of coronavirus.

 
Included within the toolkit are links to relevant sources of information, in addition to specific business continuity advice; advice for customers; advice for staff members and posters that display the correct hand washing techniques.

Neil Murray, head of compliance and quality at Bluebird Care, said: “We’re adding to the Toolkit by the day to ensure it stays as a go-to resource and source of the most up to date information for our businesses.

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“With so many sources of information – and some of it differing in approach – we’re keen to signpost our businesses to the most up to date and accurate information.”

Bluebird Care has also added to its infection control measures in response to the outbreak and is communicating with its customer-facing teams daily, ensuring they understand the necessary procedures for handwashing and appropriate Personal Protective Equipment (PPE) where required.

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“Obviously delivering care to those who have a critical need is and will continue to be important,” added Murray.

“As such, reinforcement of the producers for putting on protective clothing – aprons, gloves, masks, show covers etc – before entering customers’ homes, ensuring hands are washed properly and regularly and subsequently disposing of the PPE on leaving customers’ homes is a key area of focus for us.”

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By SARAH CLARKE 

Source: Home Care Insight

Bluebird Care franchise scoops workforce development award

March 13, 2020

A Bluebird Care franchise in South East London is celebrating after been crowned the winner of a Workforce Development Award.

 
Bluebird Care Greenwich picked up the accolade, which celebrates companies who care for their staff and their community, at the Best of Royal Greenwich Business Awards on Friday.

The ceremony was hosted by BBC Breakfast host Steph McGovern at The O2 in London.

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Bluebird Care Greenwich was nominated for the “outstanding training and development” of its staff, who go above and beyond for the local community every single day.

Commenting on the achievement, Anoop Sekhon, managing director at Bluebird Care Greenwich, said: “It is an absolute honour to receive this prestigious award in recognition of our commitment to our staff and development of their skills. Bluebird Care Greenwich is an incredible business to work for and our customers in the local community are at the forefront of everything we do. Congratulations to all the team.”

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The Bluebird Care franchise was established in 2012 and specialises in caring for people living with dementia, physical disabilities and a range of other conditions.

Its care assistants are trained to adapt to the level of care a customer requires, which can range from 30-minute well-being check-ups to full live-in support.

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Bluebird Care Greenwich says it has an excellent staff retention rate, which it attributes to various schemes including ‘Carer of the Month’ and ‘Refer a Friend’.

Training is provided for a minimum of 12 weeks at the start of a Bluebird Care career, with continued support and supervision. Central to this, its e-learning programme offers training in specialist areas, including dementia care, infection control and customer care policies.

By SARAH CLARKE

Source: Home Care Insight