Bubblewrap kickstarts expansion with first franchise site

May 3, 2022

Instagram-famous dessert brand Bubblewrap has launched its first franchise site to kickstart its plans for significant expansion.

The company has opened a site in London’s Old Spitalfields Market, its third in total, adding to its Chinatown and Covent Garden venues.

The 100sq ft kiosk will be takeaway only and will be the company’s pilot franchise site. More locations are to be announced in the near future with founder Tony Fang planning to open at least three new stores in the Middle East by 2024.

Related: Fast Food Franchises in the UK – 10 Things Every Would-Be Franchisee Must Know

Bubblewrap was the first bubble waffle concept in the UK, with its debut Chinatown site attracting long queues and its products becoming a hit on Instagram.

Last year the company announced that it intended to roll out across the UK and internationally ​in high-footfall locations as part of an ‘aggressive’ expansion plan.

“The future of Bubblewrap is exciting and I’m incredibly proud to announce the beginning of our expansion model through this partnership with our new franchisee,” says Fang.

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“Our brand is unique and we are proud to position ourselves as a branded fast-food product – by using fresh, premium quality ingredients and waffles that are cooked to order. This is a growing market with fantastic opportunities and growth market potential.

“Since 2015, we’ve worked hard to establish the Bubblewrap® brand in the UK. Opening in London’s destination hotspots has enabled us to bring our unique desserts to a wide-ranging global audience and open up our channels to driven and passionate operators who are keen to replicate our success in other areas of the world.”

Fang started Bubblewrap as a university project at Imperial College in 2015 designed to put a creative spin on the traditional Hong Kong street food snack.

Source: Big Hospitality

Bubblewrap sets out ambitious UK expansion plans

March 29, 2021

Instagram-favourite London waffle concept Bubblewrap is to expand across the UK with plans to grow to 25 stores over the next five years.

The brand, which has two stores in Chinatown and Covent Garden, has partnered with Seeds Consulting to begin franchising in the UK, central and western Europe and the Middle East.

Bubblewrap was founded by Tony Fang in 2015 and serves Hong Kong-style egg waffles with a wide variety of toppings. Its first Chinatown store launched in 2017 and fast became a social media sensation, with initial Facebook videos created by Time Out and Buzzfeed reaching 33 million views.

Related: Fast Food Franchises in the UK – 10 Things Every Would-Be Franchisee Must Know

According to Seeds Consulting’s website a typical Bubblewrap store could be an eat in, takeaway and delivery unit no larger than 700 sq ft in a busy high street, or a 300 sq ft kiosk in a regional shopping mall.

Fang said: “We operate in both the Capco and Shaftesbury estates successfully. We see a huge opportunity with other key landlords in shopping centres, high streets and leisure locations as they can benefit greatly from a unique and footfall-driving concept like Bubblewrap.

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“Before Covid, our business was flying. This has allowed us to survive in spite of being located in central shopping districts, and we are now best positioned to take advantage of the new market conditions to scale our brand in the UK and key regions like the GCC [Gulf Cooperation Council].”

Seeds Consulting is a food franchise consultancy founded by Matteo Frigeri and David Living in 2010 and also works with Benihana, Las Iguanas and FlowerBurger.

By Sophie Witts

Source: The Caterer