Flooring firm sets out plan for UK expansion after London launch

June 14, 2018

A GLASGOW flooring specialist is targeting a 20 per cent uplift in turnover after launching an outlet on London’s Fulham Road.

The Wooden Floor Store, which was established by Richard Snape and Ross Nicholl 18 years ago, expects the 2,000 sq ft franchise shop to add £1 million to its top-line figure, bringing it up to £6m within a year of opening.

Mr Snape said the aim is to follow the London launch with several other franchise agreements as it seeks to expand further across the UK.

“Our new townhouse boutique in London is our first foray south of the Border,” he said. “There’s a lot of appetite for our products and services already, so we’re in the early stages of discussions about another London location.

“We aren’t resting on our laurels, instead targeting a tripling of the size of our business over the next three to five years, targeting more than 20 showrooms. We’re looking at franchising as a vehicle for our growth and have a number of interested parties across the country.”

In total the firm aims to have 20 sites across the UK within the next five years, adding to its existing locations in Glasgow, Edinburgh, Falkirk, Paisley, Belfast and Lisburn.

Mr Nichol said the firm is “proud to now be the only wooden flooring specialists with a presence in Scotland, Northern Ireland and now England”, adding that the business believes its growth plan is achievable because it has “the infrastructure in place to import and store products”.

“Since Richard and I set up the business 18 years ago, we’ve developed more than 100 products, managing every stage of the process from forest to shop floor,” he said.

Source: Herald Scotland