Good Oaks Home Care Set To Expand Into The Midlands With Three Offices Opening

July 6, 2021

Good Oaks Home Care, a premium home care and live-in care franchise, is continuing its expansion as three new franchised offices recently opened.

The three new offices will provide personalised home care in Worcester, Cheltenham and Derby.

The Midlands will also be getting a first as Good Oaks Home Care is the UK’s only carbon-neutral franchising care company. The company is involved in tree planting initiatives in both the UK and the Amazon Rainforest. They have introduced the Good Oaks’ Proprietary COVID-19 Secure Standard for Infection Control which goes above and beyond sector guidelines to ensure the utmost COVID-19 Security. These enhanced measures include, but are not limited to; temperature checks before carers start placements with clients, enhanced infection control training and full PPE, weekly Covid-19 tests and our COVID-19-secure code of conduct. Throughout the Pandemic, Good Oaks has been recognised as a going above and beyond for their communities with numerous award nominations, including at the prestigious Home Care Awards.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

To support this growth and keep to the company’s sustainable and ethical principles, the team at the Support Office plans to double in size, bringing in a variety of experts in their fields.

Co-founder of Good Oaks Home Care, Ben Ashton, said they were delighted to welcome the new Midlands offices into the Good Oaks team. He said: “We feel very proud of our team and everyone in it shares our ethos, passion and enthusiasm for providing the very best care possible for our clients. Good Oaks employs a unique partnership approach, treating clients and their families as the experts in their condition that they are. We work closely and proactively to ensure that we support the whole family to keep their loved-one in their home.

Related: Care Franchises – Search Franchise Reviews Directory

“We truly believe that by supporting, valuing and developing the caring people who work with us, providing great rates of pay and career progression, we do create the best experience for everyone.

“We are proud of how our teams consistently go above and beyond for clients.”

Source: Franchising

Bluebird Care franchise offers clients a trip down memory lane

July 2, 2021

Bluebird Care Birmingham East and North has launched a new project for its customers, offering them a trip down memory lane.

The franchise is producing keepsake booklets that combine images, saved items or memorabilia, with a caption to economy each memory.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

Suresh Dakshinamurthy, director of Bluebird Care Birmingham East & North, commented: “Memory Lane is very close to everybody in the office. It brings out the untold story of our customers, and its inception will bring our staff members closer to those customers.”

Bluebird Care is allocating one staff member to a customer to produce a Memory Lane keepsake book. The first copy (pictured) was produced for a 99 year-old Bluebird Care client, who turns 100 next year.

Related: Care Franchises – Search Franchise Reviews Directory

Dakshinamurthy added: “The bond between carer and customer is vitally important. The Memory Lane project allows the two sides of that relationship to understand one another better. We hope that translates to a better bond, and a higher level of service offered to our customer. Not only that, but the book itself is great. It looks aesthetically pleasing and will be a hit for our users and their families.”

Related: Bluebird Care Franchise

Bluebird Care Birmingham East and North has deployed the Memory Lane project as part of the ‘Beating Isolation’ roll out, which has involved Bluebird Care franchises from across the network carry out activities and projects to tackle the challenges their services users commonly face.


Source: Home Care Insight

Caremark to undergo brand refresh in franchise recruitment drive

June 24, 2021

Caremark has announced that it will undergo a brand refresh in a bid to step up the recruitment of franchisees across the country.

The care provider, which has more than 110 existing franchises in its UK network, said it still has new territories available in the “ever-growing market sector”.

It has partnered with SandisonPay to support the business with marketing and design expertise in order to achieve its ambition.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

The agency said the brand refresh will lean on the past successes of Caremark and use these as building blocks to create a new “energetic face” for the business that reflects the positivity of its plans for the future.

Fresh colours, fonts, and imagery will breathe new life into videos, animation, digital media, an advertising campaign, and a range of collateral and presentation materials.

Related: Care Franchises – Search Franchise Reviews Directory

Claire Pay, managing director at SandisonPay, sees this foundation as the ideal basis for some highly-effective marketing materials: “With such an interesting, successful and socially-minded product, the strategic and creative opportunity is incredibly exciting. We have plenty of experience in franchise recruitment, so we are not only delighted to partner Caremark but also perfectly placed to help.”

Related: Caremark Franchise

Four pillars will underpin the marketing strategy; the scope and availability of the franchises, the strength of the current business numbers and the potential returns, the scale of the opportunity in an ever-growing sector, and the level of training and support from comprehensive in-house training to ongoing support that’s in place across the network.


Source: Home Care Insight

Right at Home UK receives national Top 20 Homecare Group Award

June 22, 2021

National homecare provider Right at Home UK has once again been recognised as a top 20 homecare group in the UK. The accolade has been awarded by the leading independent review website, This is based on the homecare group’s reviews from the people they care for, as well as their friends and relatives. With an overall group score of 9.8/10, the provider retains its position as the most highly rated major homecare franchise brand in the UK.

Right at Home, whose headquarters are based in Liverpool, has almost 2,000 reviews on, across its network of 65+ offices in England, Wales and Scotland. As well as achieving a top 20 homecare group award, 24 of Right at Home’s locally owned and operated offices are named in the list of top 20 homecare providers for their respective regions.

The awards are calculated using a combination of the number of reviews received and the average of each of the ratings. Review scores are based on six categories: overall standard; staff; care/support; management; treated with dignity; and value for money.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

Highlights from the awards include: • Four Right at Home offices in London being named in the top 20, out of 1,477 providers • Five Right at Home offices in the East of England named in the top 20, out of 1,089 providers • Four Right at Home offices in the South East of England named in the top 20, out of 1,513 providers • Five Right at Home offices in the North West of England named in the top 20, out of 1,017 providers

Commenting on the award win, Right at Home UK CEO, Ken Deary, said: “This is fantastic recognition for our network who have worked tremendously hard to continue delivering the highest standard of care and support to our Clients throughout the pandemic.

Related: Care Franchises – Search Franchise Reviews Directory

“I’d like to thank each and every one of our CareGivers for their hard work and commitment during what has been a very challenging time. The reviews we have received from Clients and their families have been very humbling. I could not be prouder of our network, who are consistently bringing our motto of ‘making a difference every day’ to life.”’s Reviews Manager, Amanda Hopkins, said: “As people live longer with multiple health conditions, homecare providers, which offer tailored care to people living in their own homes are becoming increasingly important in today’s society.

Related: Right at Home Franchise

“During the pandemic, homecare providers have played a key role in caring for elderly and disabled people, with many self-isolating at home, and their friends and family unable to visit due to Covid restrictions.

“Right at Home UK has proved that it provides a high standard of care and we’d like to congratulate it on being a top homecare group! Our reviews provide a valuable insight into the quality and kind of care given by providers and can be a vital source of information for those looking for care at home.”

Right at Home provides high-quality care services to adults in the comfortable and familiar surroundings of their own home.

By Amy Mitchinson

Source: BDaily

Caremark franchise launches animal assisted therapy service

June 18, 2021

A Caremark franchise based in North Yorkshire has become one of the UK’s first home care providers to offer a dedicated dog therapy service for its customers.

The Animal Assisted Therapy (AAT) service offered by Caremark Redcar and Cleveland involves the use of trained labrador dogs who are taken into people’s homes or out in the community to provide companionship and friendship.

The service is being offered to existing Caremark customers, as well as anyone else who would benefit from animal-based therapy.

Staff at Caremark are also benefiting from interaction with the dogs following a year which has seen them working continuously on the front-line during the Covid-19 pandemic.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

The service was the brainchild of Caremark Redcar and Cleveland managing director Michelle Jackson.

She has a labrador called Acer who initially was brought into the Caremark office in Guisborough and became an instant hit with the head office team.

Having seen the positive impact Acer had on staff, he was taken to a community event, before the pandemic, called ‘Safe Place’, which saw staff and customers coming together each week to take part in activities in a social setting.

Jackson commented: “The customers all loved Acer and it was wonderful to see them interact with him, so it gave me the idea introducing dogs as therapy on a wider scale.”

Related: Care Franchises – Search Franchise Reviews Directory

Just prior to the first Covid-19 lockdown, Acer, along with Jackson’s two younger Labradors, Asha and JJ, were being used in an initiative called Therapy Tuesday, where they were brought into people’s homes to provide companionship.

This has now led to the launch of the Assisted Animal Therapy service, with all three dogs having to undergo professional training to ‘qualify’ as therapy animals.

Related: Caremark Franchise

The training is being carried out by dog training and behavioural expert Cath Jarred, who runs The Dog School in Redcar.

Jarred said: “Dogs, like people, learn at different rates, so it’s been about working with the abilities of each dog and making sure that when they go into people’s homes, or out in the community, they have the correct temperament and doing as they are asked.”


Source: Home Care Insight

Home Instead announces charity’s rebrand

June 9, 2021

Leading home care provider, Home Instead, has rebranded its charity, previously known as the Bring Joy Foundation, as Home Instead Charities.

The home care provider said the rebranding, which took place at a virtual event last month, was designed to align its charity with the company’s global social purpose mission and emphasise its connection to the Home Instead brand.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

Executive Director, Penny Hamer, said: “The new brand positioning will help to connect us with the Home Instead network of franchise offices around a common cause, for the good of our communities.

“It also makes us part of a global collective of Home Instead Charities who are working to influence and change the future for so many lonely and isolated ageing adults. We are looking to fearlessly create a world today that we want to grow old in tomorrow.”

Related: Care Franchises – Search Franchise Reviews Directory

The relaunch event was attended by the company’s UK franchise network and national office team as well as Home Instead founders Paul and Lori Hogan along with colleagues and franchisees from the US, Canada, Germany and Ireland.

Home Instead Charities in the UK is chaired by Martin Jones, CEO of Home Instead UK. Lori Hogan and Roger Baumgart, CEO Emeritus/Chairman Home Instead Charities US & Canada, are trustees along with Ruth Brown, Director of Business Development of Home Instead UK, Diana Stephenson of Calvin Marketing and UK franchisees Clare Jefferies and Luke Norbury.

Related: Home Instead Senior Care Franchise


Source: Home Care Insight

Home care franchise grows with six-figure funding

May 25, 2021

A Leicestershire-based home care franchise, Home Instead, has opened its first high street shop in Loughborough after securing six-figure funding from HSBC UK.

The funding has enabled Home Instead franchisee Charlotte Johnson to purchase a store situated on Church Gate Street. Jane Hunt, MP for Loughborough, attended the ribbon opening ceremony.

Serving communities across Charnwood, Coalville and Loughborough, Johnson’s Home Instead Charnwood team will offer a range of services to local residents, from housekeeping and meal preparation to personal care and specialist dementia support.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

Home Instead provides home care services across the UK, supporting the elderly to remain independent and continue to live in their own homes for as long as possible.

Johnson said: “After launching our business in 2017 following a 14-year stint in manufacturing, design and retail, I’m delighted to be able to open the first shop in Loughborough.

Related: Care Franchises – Search Franchise Reviews Directory

“Our clientele want expert advice for their elderly relatives in-person, so it was important for us to invest in the high street to ensure we provide those important human touchpoints for our customers.

“I would like to thank HSBC UK and in particular our relationship manager Mark Greasley, who made the process completely seamless for our business.”

Related: Home Instead Senior Care Franchise

Paul Armstrong, HSBC UK area director for the East Midlands, added: “HSBC UK was pleased to support Home Instead Charnwood with the purchase of their new shop. It’s an exciting time for the business and we look forward to working with them in the future.”

Over the next couple of years, Home Instead Charnwood hopes to expand the business by opening new shops across the East Midlands.

By Adam Beech

Source: Insider Media

Why a care at home franchise?

May 20, 2021

Care at Home facts and statistics: covering the number of providers, service users & the workforce and how the market is continuing to grow, year on year.

The number of people receiving care in their homes in England, Wales, Scotland and Northern Ireland has been growing steadily mainly due to better medicine, more exercise and improved nutritional understanding.

People need extra care and support in their homes for a variety of reasons, such as old age, physical disability, dementia or sensory impairment. Moving out of your home to receive care is a huge step, and many prefer to remain where they feel the most comfortable: In their own home, in their own surroundings, with all their own things, as the Rt Hon Jeremy Hunt said at the Caremark National Conference 2021 recently to the 110 franchised business owners: “It’s much more humane to stay at home, it’s what all of us want for ourselves and our loved ones.”

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

This article contains the most up-to-date statistics on the UK’s adult social health care sector, including:

  • The number of people receiving home care
  • The number of home care providers/agencies
  • The number of care workers providing domiciliary care

How many home care providers are there in the UK?

There are just over 10,100 home care providers in the UK which are registered and regulated by their country’s regulatory body, such as the CQC in England and due to demand this is expanding all the time.

  • England: 8,891
  • Wales: 381
  • Scotland: 759
  • Northern Ireland: 72
  • UK total: 10,113

Figures correct as of Monday 19 April 2021. Data gathered from which lists all home care providers registered with their country’s regulatory body.

How many people receive home care in the UK?

The number of people receiving domiciliary care in the UK is more than 950,000*.

  • England: 814,000 (2020) – source: National Audit Office
  • Wales: 28,596 (2018/19) – source: StatsWales
  • Scotland: 91,810 (2019/20) – source: Public Health Scotland
  • Northern Ireland: 23,425 (2019/20) – source: Department of Health

UK total: 957,831

*There is no UK-wide dataset as each country is responsible for its own data collection. This means there are discrepancies in the ways data is collected and reported. The above figures should be viewed as estimates.

Related: Care Franchises – Search Franchise Reviews Directory

How many people work in home care?

The UK domiciliary care workforce totals nearly 823,000*.

  • England: 715,000 (2019/20) – source: Skills for Care
  • Wales: 21,421 (2018) – source: Social Care Wales
  • Scotland: 71,340 (2019) – source: Scottish Social Services Council
  • Northern Ireland: 15,200 (2018) – source: Skills for Care

UK total: 822,961

*There is no UK-wide dataset as each country is responsible for its own data collection. This means there are discrepancies in the ways data is collected and reported. The above figures should be viewed as estimates.

UK home care forecast

In the years to come, the demand for adult social care is projected to increase significantly, largely due to the UK’s ageing population.

The Department of Health & Social Care (DHSC) predicts that 57 per cent more adults aged 65 and over in England will require care in 2038 compared to 2018. The percentage increase projected for adults aged between 18 and 64 over the same period is 29 per cent, according to a report published by the National Audit Office (NAO).

Commenting on this growth, the Rt Hon Jeremy Hunt also told the Caremark Franchise owners earlier this year: “You are in the middle of one of the biggest trend lines in terms of the way society is changing; because of the way our population is growing older.”

More people in need of care means that there must be more people to provide care. To find out more around how you could be heading up your very own Caremark franchised business, with full training and ongoing support all the way, then please click here, or give the Caremark Franchise Recruitment Team a call on 01903 266392. Caremark are a full member of the British Franchise Association and are the biggest wholly UK owned and run domiciliary care franchisor, with a demonstrable history of franchise success in the sector dating back to 2005.

Radfield Home Care named top 30 UK franchise opportunity

May 13, 2021

Radfield Home Care has been crowned one of the UK’s leading franchise opportunities by specialist online franchise portal.

Awarded 30th position in the Franchise Direct Top 100 Report 2021, Radfield Home Care is also one of the top two home care franchises named in the report, with Home Instead Senior Care (US) taking the 25th position.

To ensure a fair and objective review of the UK’s franchise opportunities, the Franchise Direct Top 100 Report does not focus on subjective perceptions of system size and financial performance. Instead, franchises earn an overall score based on the weighted value of a range of criteria.

Franchisor Dr Hannah MacKechnie said: “It is fantastic to be recognised by Franchise Direct in this year’s Top 100. Franchise Direct is a highly respected and valuable name within franchising so for them to rank Radfield Home Care as one of the top 30 opportunities in the UK is a real honour for the brand.”

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

“2021 is shaping up to be a fantastic year for us here at Radfield Home Care. As well as this latest award, our franchise support team is growing in numbers and specialist skills, the franchise network is expanding throughout the UK and we are adding new systems and services to help franchise partners grow.”

This is not the first time Radfield has been recognised in 2021. Earlier this year, Radfield Home Care was also listed in the Elite Franchise Top 100 for a fourth year running.

Related: Care Franchises – Search Franchise Reviews Directory

Operations director Neil McPherson commented: “We have listened very carefully to our franchise partners in the last 18 months and have invested heavily to really develop our franchise support system and business model to meet their needs.”

“Our sole focus is to help our franchise partners grow their businesses, improve the quality of their care services and increase their returns. Being recognised so prominently by the likes of Elite Franchise, Franchise Direct and the bfa HSBC Franchise Awards in recent months, really demonstrates this commitment to people considering investing in a franchise themselves.”

Related: Radfield Home Care Franchise


Source: Home Care Insight

Good Oaks Home Care franchise owners mark first anniversary with new office opening

April 28, 2021

The founders of a Good Oaks Home Care franchise based in East Dorset are celebrating their first business anniversary by opening a new office.

Friends Adam Downer and Sam Jones met while working in the care sector and started their own care franchise with Good Oaks Home Care on April 6, 2020.

Despite the challenges they faced through COVID-19 and having started their business in the first lockdown, the East Dorset team have had a successful year and will now be opening a new office in Salisbury on May 1, 2021.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

The friends, who both live in the Bournemouth area, said: “We are really proud of what we have achieved in the last year – helping to provide care and support for our community throughout Covid – one of the toughest times we have all been through. Working in care is hugely rewarding, we both met working in the sector and have looked after family members, so we know what our clients and their families are experiencing.

“Being there for our clients when they need us most makes us very proud and drives us to want to help more people- something we are delighted to be able to provide with the opening of the new Salisbury office.”

Related: Care Franchises – Search Franchise Reviews Directory

The new office, based at Cross Keys House, is currently recruiting and will be creating 25 new jobs in the area.

The branch will also be Salisbury’s first carbon-neutral franchised care provider. Good Oaks works with Carbon Footprint to measure and limit its carbon emissions and takes part in tree-planting initiatives both in the UK and the Amazon Rainforest to offset all emissions.


Source: Home Care Insight