Bluebird Care has recognised the achievements of its national franchise network at a dedicated awards ceremony.
The Franchise Business Awards, which took place virtually earlier this month, presented six business accolades to visiting care and live-in care teams across the UK.
The ‘Small Business Award’, given to franchises demonstrating exceptional growth over 12 months, reflected in their turnover accounts, went to Bluebird Care Sunderland.
The franchise had tripled its turnover in the last year, whilst maintaining a sustained high level of quality and compliance.
Bluebird Care West Berkshire/North Hampshire picked up the ‘Spirit Award’, for demonstrating commitment to the brand and devotion to its staff and customers.
Meanwhile, the ‘Medium Business Award’ and ‘Large Business Award’ were awarded to Bluebird Care South Gloucestershire and Bluebird Care Carlow, Kilkenny & Waterford respectively. These awards are allocated to the franchises demonstrating growth, staff retention, customer acquisition, and quality and compliance, relative to their size.
The ‘NMF Digital Marketing Award’, newly introduced for 2021, looks at a franchise’s ‘reputation score’, engagement in National Marketing Funds (NMF), and overall local marketing activity.
The winner, Bluebird Care Peterborough & Rutland, had the highest reputation score – based on reviews, directories, social media and website updates – across the whole Bluebird Care business.
Finally, Bluebird Care Winchester, Eastleigh & Petersfield was handed the ‘Franchise of the Year Award’ after a strong financial year and demonstrating exceptional customer feedback.
Hannah Banfield, Marketing and Communications director, commented: “After a particularly difficult 2020, it was great to be able to celebrate our excellent franchises with an element of normality to proceedings.
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“Despite being carried out digitally this year, the ceremony itself is among one of the most rewarding occasions for a business like ours, because it provides a great opportunity to reflect on the previous year, to address all of our valued franchise owners and their dedicated and hardworking staff, and share the success and achievements of some of the most deserving businesses. Congratulations to all of the winners.”
By SARAH CLARKE
Source: Home Care Insight