Why a Caremark franchise for this husband-and-wife team?

August 9, 2021

We talk to David and Caroline Balmer as to why they originally chose to invest in a Caremark franchise, but also as to why they are investing in a second territory.

Caroline was already hugely experienced in the provision of care at home even before investing in her own care at home business with Husband David, as she was in an employed Care Manager role, skills she transferred straight into the business.

So, it was a home care business they wanted, but why a Caremark franchise in particular? They did plenty of research and found the model was the best suited to what they wanted for their business, not only the extensive range of services they could provide, but also the ability to provide: “good care at a reasonable price” David explained.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

Although Caroline’s care experience was useful for them initially, she does say it was hard at first to juggle heading up the business at the same time as being Care Manager and feels much more at home now, focusing more on the financial aspects of the business while David focuses more on the operational side of things, developing the business through marketing and submitting tenders while forming relationships with the local authority, leaving their Care Manager to run the care delivery side of things.

When reflecting on running a care at home business during Covid-19 David enthused that the constant stream of advice and guidance was invaluable to them to adjust their ways of working: “The up to date emails and information coming through from the support team really helped to keep our clients and staff safe, helping us provide the care the community needed, freeing up beds for people who were particularly afflicted with Coronavirus and helping to alleviate the pressure on the NHS.”

Related: Care Franchises – Search Franchise Reviews Directory

So, a few years down the road and the business has grown to a level where they feel the time is right to invest in another territory, a territory neighbouring their existing business in Worcester & Malvern Hills, which will be in Wychavon & Wyre Forest.

When talking of their free time, David and Caroline agree that owning a Caremark franchise gives them the flexibility to have a happy work life balance, giving Caroline time for her 3 horses and David time for the golf course.

You don’t need to come from a care background like Caroline, as full training is given and ongoing support is provided through a network of Regional Support Managers and Head Office Support Team. If you have the relevant investment, drive and business acumen then talk to us today on 01903 266392 or click here to find out more about joining the Caremark Network, who David & Caroline now describe as friends.

A creative uplift for care at home business

July 20, 2021

Caremark, the leading care at home franchisor, has engaged SandisonPay to support them with marketing and design expertise for a full-scale franchise recruitment drive.

 
Caremark is a wholly owned and run UK franchisor, and despite having over 110 existing franchisees in their UK network, they still have new territories available in the ever-growing market sector. That means there are opportunities available for would-be business owners in this booming franchise industry. There are 10 million people now over the age of 65 in Britain, and 92% of them, according to a recent You gov poll, would rather be supported at home than in a care home.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

Claire Pay, Managing Director at SandisonPay, sees this foundation as the ideal basis for some highly-effective marketing materials: “With such an interesting, successful and socially-minded product, the strategic and creative opportunity is incredibly exciting. We have plenty of experience in franchise recruitment, so we are not only delighted to partner Caremark but also perfectly placed to help.”

The Sandison Pay team have embarked on a complete brand refresh that will lean on the past successes of the business. Its market knowledge with three decades of experience, its resilient and proven business model, professionalism, continued growth, and its compassion, integrity and perseverance will all be in the melting pot. These will be building blocks for the emergence of a new, energetic face for Caremark that reflects the positivity of its plans for the future. Fresh colours, fonts, and imagery will breathe new life into videos, animation, digital media, an advertising campaign, and all manner of collateral and presentation materials.

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Four key 4 pillars will underpin the marketing strategy to give the company the share of voice it’s looking for: the scope and availability of the franchises, the strength of the current business numbers and the potential returns, the scale of the opportunity in an ever-growing sector, and the level of training and support from comprehensive in-house training to ongoing support that’s in place across the network.

The brand’s new look and feel will provide the platform Caremark needs to power ahead, working at the heart of communities to improve the lives of people immeasurably and bring peace of mind to their families.

For those with a head for business and a passion for helping people, the benefits will be plain to see. And with a highly competitive, 5-figure entry point on the table with the lowest management fee in the sector, who could resist?

Related: Caremark Franchise

Caremark to undergo brand refresh in franchise recruitment drive

June 24, 2021

Caremark has announced that it will undergo a brand refresh in a bid to step up the recruitment of franchisees across the country.

 
The care provider, which has more than 110 existing franchises in its UK network, said it still has new territories available in the “ever-growing market sector”.

It has partnered with SandisonPay to support the business with marketing and design expertise in order to achieve its ambition.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

The agency said the brand refresh will lean on the past successes of Caremark and use these as building blocks to create a new “energetic face” for the business that reflects the positivity of its plans for the future.

Fresh colours, fonts, and imagery will breathe new life into videos, animation, digital media, an advertising campaign, and a range of collateral and presentation materials.

Related: Care Franchises – Search Franchise Reviews Directory

Claire Pay, managing director at SandisonPay, sees this foundation as the ideal basis for some highly-effective marketing materials: “With such an interesting, successful and socially-minded product, the strategic and creative opportunity is incredibly exciting. We have plenty of experience in franchise recruitment, so we are not only delighted to partner Caremark but also perfectly placed to help.”

Related: Caremark Franchise

Four pillars will underpin the marketing strategy; the scope and availability of the franchises, the strength of the current business numbers and the potential returns, the scale of the opportunity in an ever-growing sector, and the level of training and support from comprehensive in-house training to ongoing support that’s in place across the network.

By SARAH CLARKE

Source: Home Care Insight

Caremark franchise launches animal assisted therapy service

June 18, 2021

A Caremark franchise based in North Yorkshire has become one of the UK’s first home care providers to offer a dedicated dog therapy service for its customers.

The Animal Assisted Therapy (AAT) service offered by Caremark Redcar and Cleveland involves the use of trained labrador dogs who are taken into people’s homes or out in the community to provide companionship and friendship.

 
The service is being offered to existing Caremark customers, as well as anyone else who would benefit from animal-based therapy.

Staff at Caremark are also benefiting from interaction with the dogs following a year which has seen them working continuously on the front-line during the Covid-19 pandemic.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

The service was the brainchild of Caremark Redcar and Cleveland managing director Michelle Jackson.

She has a labrador called Acer who initially was brought into the Caremark office in Guisborough and became an instant hit with the head office team.

Having seen the positive impact Acer had on staff, he was taken to a community event, before the pandemic, called ‘Safe Place’, which saw staff and customers coming together each week to take part in activities in a social setting.

Jackson commented: “The customers all loved Acer and it was wonderful to see them interact with him, so it gave me the idea introducing dogs as therapy on a wider scale.”

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Just prior to the first Covid-19 lockdown, Acer, along with Jackson’s two younger Labradors, Asha and JJ, were being used in an initiative called Therapy Tuesday, where they were brought into people’s homes to provide companionship.

This has now led to the launch of the Assisted Animal Therapy service, with all three dogs having to undergo professional training to ‘qualify’ as therapy animals.

Related: Caremark Franchise

The training is being carried out by dog training and behavioural expert Cath Jarred, who runs The Dog School in Redcar.

Jarred said: “Dogs, like people, learn at different rates, so it’s been about working with the abilities of each dog and making sure that when they go into people’s homes, or out in the community, they have the correct temperament and doing as they are asked.”

By SARAH CLARKE

Source: Home Care Insight

Why a care at home franchise?

May 20, 2021

Care at Home facts and statistics: covering the number of providers, service users & the workforce and how the market is continuing to grow, year on year.

 
The number of people receiving care in their homes in England, Wales, Scotland and Northern Ireland has been growing steadily mainly due to better medicine, more exercise and improved nutritional understanding.

People need extra care and support in their homes for a variety of reasons, such as old age, physical disability, dementia or sensory impairment. Moving out of your home to receive care is a huge step, and many prefer to remain where they feel the most comfortable: In their own home, in their own surroundings, with all their own things, as the Rt Hon Jeremy Hunt said at the Caremark National Conference 2021 recently to the 110 franchised business owners: “It’s much more humane to stay at home, it’s what all of us want for ourselves and our loved ones.”

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

This article contains the most up-to-date statistics on the UK’s adult social health care sector, including:

  • The number of people receiving home care
  • The number of home care providers/agencies
  • The number of care workers providing domiciliary care

How many home care providers are there in the UK?

There are just over 10,100 home care providers in the UK which are registered and regulated by their country’s regulatory body, such as the CQC in England and due to demand this is expanding all the time.

  • England: 8,891
  • Wales: 381
  • Scotland: 759
  • Northern Ireland: 72
  • UK total: 10,113

Figures correct as of Monday 19 April 2021. Data gathered from homecare.co.uk which lists all home care providers registered with their country’s regulatory body.

How many people receive home care in the UK?

The number of people receiving domiciliary care in the UK is more than 950,000*.

  • England: 814,000 (2020) – source: National Audit Office
  • Wales: 28,596 (2018/19) – source: StatsWales
  • Scotland: 91,810 (2019/20) – source: Public Health Scotland
  • Northern Ireland: 23,425 (2019/20) – source: Department of Health

UK total: 957,831

*There is no UK-wide dataset as each country is responsible for its own data collection. This means there are discrepancies in the ways data is collected and reported. The above figures should be viewed as estimates.

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How many people work in home care?

The UK domiciliary care workforce totals nearly 823,000*.

  • England: 715,000 (2019/20) – source: Skills for Care
  • Wales: 21,421 (2018) – source: Social Care Wales
  • Scotland: 71,340 (2019) – source: Scottish Social Services Council
  • Northern Ireland: 15,200 (2018) – source: Skills for Care

UK total: 822,961

*There is no UK-wide dataset as each country is responsible for its own data collection. This means there are discrepancies in the ways data is collected and reported. The above figures should be viewed as estimates.

UK home care forecast

In the years to come, the demand for adult social care is projected to increase significantly, largely due to the UK’s ageing population.

The Department of Health & Social Care (DHSC) predicts that 57 per cent more adults aged 65 and over in England will require care in 2038 compared to 2018. The percentage increase projected for adults aged between 18 and 64 over the same period is 29 per cent, according to a report published by the National Audit Office (NAO).

Commenting on this growth, the Rt Hon Jeremy Hunt also told the Caremark Franchise owners earlier this year: “You are in the middle of one of the biggest trend lines in terms of the way society is changing; because of the way our population is growing older.”

More people in need of care means that there must be more people to provide care. To find out more around how you could be heading up your very own Caremark franchised business, with full training and ongoing support all the way, then please click here, or give the Caremark Franchise Recruitment Team a call on 01903 266392. Caremark are a full member of the British Franchise Association and are the biggest wholly UK owned and run domiciliary care franchisor, with a demonstrable history of franchise success in the sector dating back to 2005.

Caremark franchise trials robots to tackle loneliness

January 22, 2021

A Gloucestershire home care provider is helping to alleviate isolation and loneliness during the pandemic by offering a robot which acts as a companion.

 
Caremark Gloucestershire is trialling ‘Genie’, a voice-activated robot designed to offer connectivity and support to older people.

Developed by Bristol-based care technology company Service Robotics, the GenieConnect service provides free video calling, welfare video monitoring with alerts, entertainment and access to online shopping and remote medical support.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

During the trial, Genie is being used to allow Caremark customers to speak to and see their friends and family.

Mike Folkes, managing director of Caremark Gloucestershire, said: “Since the first national lockdown in March, even though our carers were still able to support customers in their own homes, it was clear that people were struggling with the isolation.

“Friends and family were not permitted to visit and even though some people were able to do video calls with their loved ones, there were many more who did not have, or understand, the technology.

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“We began looking for solutions and GenieConnect seemed perfect because it was created specifically with older people in mind.

“We are the only home care company in Gloucestershire taking part in the trial and we’re already delighted with how successful it has been.”

GenieConnect was the brainchild of Service Robotics founders Rob Parkes and Tim Morgan. They have elderly parents who found themselves living alone after losing their respective partners, so after seeing first-hand how quickly a full and happy life can become lonely, Rob and Tim decided to use their innovation, skills, and experience to create the service.

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Whilst initially aimed at older adults, it is now also being used by a range of people experiencing feelings of isolation and loneliness.

Folkes added: “Ultimately, Genie will be able to do so much more and working in partnership with Service Robotics, we’re very excited about the long-term benefits of using this technology.”

Service Robotics CEO and co-founder Rob Parkes said: “One of the commonest fears of older adults is that something will happen, they’ll be incapacitated some-how, and nobody will know. By using Genie’s check-in facility, we can offer peace of mind.”

By SARAH CLARKE

Source: Home Care Insight

National care network in recruitment drive for key workers

April 1, 2020

CAREMARK has started a drive to recruit thousands of new staff into the domiciliary care sector, including in Northern Ireland.

 
The company – which has services in North Down, Ards and Belfast – is an established and highly regarded home care provider offering home care, personal support, home help and companionship services.

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Its chief executive Kevin Lewis said Caremark is looking to recruit more staff to work within its franchise network as hugely respected key workers.

He said: “We have job opportunities that could make a real difference in your community right now, earning great pay, building a rewarding career and assisting the nation as a hugely important key worker.

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“Working in care is so much more than a pay packet and this is certainly true if you choose a career with Caremark. We are a respected brand with award-winning care staff, proud to be among the top providers of home care in the UK.

“Our staff are keen to recruit caring, motivated people who genuinely wish to make a difference to the lives of vulnerable people.

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“If you join us, you will find our care workers are highly regarded, special people and rightly so.

“We are very proud of what our carers do, day in, day out, supporting children, young people and adults to live a better life.”

Source: Irish News

Home care business wins regional award

March 5, 2020

A Cheltenham-based business that provides care and support which enables people to remain in their own homes has been named as the best in the region.

 
Caremark Cheltenham, Tewkesbury & Gloucester took the title of 2019 best regional business at the recent Caremark national conference.

The company beat off competition from 12 other Caremark franchises across the area to scoop the award, which was presented at an event attended by 90-plus Caremark offices from across the UK and Ireland.

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Caremark Cheltenham, Tewkesbury & Gloucester, which has its head office at the Cheltenham Film Studios, was only set up at the end of 2017 and has grown rapidly, employing 40 staff and providing 2,500 hours of care each month.

Managing Director Mike Folkes said he was delighted to accept the award on behalf of his team.

“Our success is testament to the dedication and professionalism of our care workers and office team – we really couldn’t achieve anything without their support,” he said.

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“We’re still a relatively new business but as we continue to develop and set new initiatives in place, our clients will always remain at the centre of everything we do, and we’ll continue to offer the very best quality standard of care.”

David Glover, the Managing Director of Caremark, said: “Mike and his team are always striving to learn and their forward-thinking approach has helped to build a good reputation in their local community and they are the forefront of various initiatives, such as raising awareness of Alzheimer’s disease.”

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It was a double success for the Folkes’ family as the company ran by Mike’s father, Charles, won the national franchise of the year award. This was the fourth time that Charles has accepted the award on behalf of his team at Caremark Redcar and Cleveland.

Mike said: “I set up my business having been inspired by the success my dad has had with his own home care company, so to both receive recognition on the same night was fantastic.”

By Neil Shaefer

Source: BDaily

Caremark to roll out virtual dementia training course across its network

July 2, 2019

Home care franchise Caremark has joined forces with Training2Care to deliver a virtual dementia training course across its network.

The provider recently invited franchisees from over 100 offices to take part in Training2Care’s Virtual Dementia Tour, which uses virtual reality technology to mimic the effects of living with the condition.

 
And now Caremark has invested in the specialist training programme, expanding the offering to include specific training for 18 different conditions, including dementia.

Announcing the development, Caremark managing director David Glover said: “Dementia is a disorienting and frustrating condition, which increases over time. People with dementia find themselves going through an exceedingly confusing time, with very little control over their symptoms. We’re proud to work with some of the most skilled care workers across the UK and we’re keen to nurture their development by offering them access to this innovative experience.

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“Franchisees were encouraged to trial the tour during our Midsummer event, so they can get a real feel for what their clients might be experiencing, before the scheme is rolled out across the network. This snapshot into the life of a person living with the condition will help our care workers and franchisees to be more understanding, patient and confident in dealing with symptoms.”

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Dinah Madelin, director of Caremark West Oxfordshire & Cherwell, took part in the virtual tour and said: “I found the virtual experience extremely eye-opening – it’s probably the closest any of us without the condition will come to living and experiencing the symptoms.

“I came away with such an increased sense of sympathy for our clients who struggle with dementia. The tour is truly revolutionary and something I hope to be able to offer my care workers going forward. It was the best Midsummer event yet and I’m sure my fellow franchisees would agree with me.”

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By Sarah Clarke

Source: Home Care Insight

Caremark director wins fifth national business award

May 10, 2019

A director at national home care provider Caremark has been named Young Woman in Franchising of the Year for the second year running.

Hannah Drury, the operations director at Caremark Sutton and Caremark Epsom, Banstead & Reigate, scooped the accolade at the NatWest Encouraging Women into Franchising (EWIF) Awards ceremony in London last week.

She was also a finalist in the Woman Franchisee of the Year category.

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This is the fifth award that Drury has won in just three and a half years, having previously picked up two accolades at the 2017 bfa HSBC Franchise Awards, the 2017 startups Franchisee of the Year award and the Young Woman in Franchising of the Year Award at the EWIF Awards in 2018.

Commenting on her latest win, Drury said: “I was shortlisted in a category with such phenomenal female entrepreneurs, so winning the award for the second time has been a real highlight of my career.

“Female entrepreneurs contribute so much to the British economy so I’m always very proud to support organisations who are flying the flag for women in business. I’m very appreciative to the incredible staff I work with, at our offices in Sutton – without their unwavering support, I wouldn’t have won the award.”

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Last year was a challenging year for Drury, who took charge of restructuring the business after losing key members of the administration team almost overnight. Previously serving clients in Sutton, the business has now expanded into new territories covering Epsom, Banstead and Reigate.

“I’ve worked hard to expand the business, whilst maintaining the impeccable standard of care we provide our original group of clients. Winning the award just goes to show that success isn’t always about phenomenal achievements which set you apart from peers – sometimes, it’s about running an ethical business and taking care of what matters. I’ve learnt so much in the past year and I’m so proud of how far I’ve come,” she said.

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By SARAH CLARKE

Source: Home Care Insight