Century 21 UK appears to have bucked the trend of closing offices and reduced footfall by marking the opening of 16 new offices across the country in the past 12 months.
It describes itself as “one of the fastest growing estate agency franchises in the UK” and says that 83 per cent of its offices reported increased business levels in 2018 compared to the previous year.
Century 21 UK – the national franchise for which is run by SDL Group – says the success secret is being able to offer diverse services to clients, including sales, lettings, estate and block management, surveying, auctions and mortgages in each branch, thus providing many income streams.
“In addition to new franchisees joining us, two of our offices were resold to two of our existing franchisees who wanted to expand in 2018 – one of the many benefits of being part of a franchise network” explains Chris Summers, head of franchising for SDL Group.
“2019 is expected to be just as busy, if not busier with a further 10 offices expected to open within the first quarter alone” he adds.
“Many of our offices are based in London, however, 2018 saw the start of many offices opening outside of the city and the surrounding area. Offices have opened in Cambridgeshire, Suffolk, Buckinghamshire and Bedfordshire, with a handful opening in the North and Midlands, such as Salford, Doncaster, Derby and Leicester.
“We hope this inspires other franchisees, especially in the Midlands and the North to follow suit.”
The company says that as part of the support for individual branch franchisees, the company offers continuous access to in-the-field mentorship and training “which ensures that each business flourishes and triumphs.”
Estate agency and lettings franchise Century 21 UK continues to make its mark in London with the opening of its new branch, Hampstead and Swiss Cottage, on Finchley Road.
The new franchise which opened Friday 5th October 2018, is a family owned business managed by Nafisa Dadabhoy.
London born and raised, Nafisa has a passion and an appreciation for the city’s dynamics and is looking to bring this passion to her franchise. Nafisa adds: “I have seen how London has changed over the years and become a lot more multi-cultural with local communities established. The diversity around the city is unique, and I am looking forward to working within this community.”
Speaking about why she decided to become a franchisee, Nafisa states: “Being a mother for the last 21 years and working with young children has taught me the importance of feeling secure and safe and the meaning of family life.
“I decided to become a Century 21 UK franchisee because I believe that home is where the heart is, and this estate agency franchise has the same ethos. I can’t wait to get stuck in and help people, especially families, to find their perfect home.”
Chris Summers, head of sales and development for Century 21 UK, comments: “We are delighted that Nafisa shares our vision of helping local people find their perfect home. We wish them every success and welcome them to the Century 21 UK franchise family.”
A first-time agent who has previously owned a retail franchise and some buy to let units, has bought the Century 21 franchise for the Salford suburb of Manchester.
Abubakr Sehri has lived in Manchester for the last 17 years after moving to the UK in 2001.
“I’ve owned a franchise of the convenience retailer Londis for the past 13 years, but decided to venture into property five or six years ago. I went into buy to let and I now own four properties” he says.
“After working in retail for many years I wanted a change, and Century 21 UK was the best fit for me. Everything just fell into place.
“My aim is to bring the area of Salford together and offer my business expertise to local residents. I enjoy providing excellent service, so the concept of becoming a franchisee really attracted me as I will be able to focus all my attention and dedication into one branch.”
Meanwhile at the other end of the market and in London, high end operator Quintessentially Estates is opening its first bricks and mortar shop in London’s Belgravia.
The branch, its first, will predominantly serve as a buying agent outlet, sourcing London property to rent and buy for clients.
A statement from the company says: “With an ambitious expansion plan and the opening of new offices over the next quarter, Quintessentially’s offer will become more varied as new offices open globally.”
Quintessentially also offers a home management service to its clients – it calls the offer a ‘virtual housekeeper’ that will keep an eye on a property, stock the fridge and arrange any repairs or work required to the property.
Century 21 are the world’s largest residential estate agency with over 8,400 offices in 81 countries – and the latest UK franchise is C21 Chelmsford.
The UK franchisor is owned by the SDL group, which is one of the fastest-growing independent property services groups in the UK.
The group currently offers national coverage in surveying, risk management, auctions, property management, estate agency and insurance and was recently featured in the Sunday Times BDO Profit Track 100 as the 58th fastest growing business in the country.
Century 21 UK was shortlisted for the ‘Best Online Marketing Campaign’ by The Franchise Marketing Awards and was listed in the UK’s Top 100 Franchises by Elite Franchise magazine.
Century 21 Chelmsford City, which is run by local business entrepreneur Ryan Duddell, is due to open at the site of the old Bairstow Eves building in Tindal Square on Saturday, September 29.
There’s a launch event – and it sounds great!
They have organised an official launch event from noon to 3pm, which will be attended by The Mayor of Chelmsford, Cllr Yvonne Spence and The Mayor’s Consort.
Additionally, the infamous Town Crier – Tony Appleton will be in attendance. Food and drink will be provided along with some live entertainment.
Ryan explained that in his previous businesses he always focused on the customer journey.
He ensured that every client was looked after, felt special and experienced a hassle-free journey, so much so that one client asked if they could adopt him.
Ryan explained that with the backing of the global, ever growing business, which is currently undergoing a major worldwide re-brand, tied in with the individual office offerings and levels of client service he feels confident he can stand out in a competitive market.
And some launch deals and discounts!
Century 21 Chelmsford City have some fantastic launch offerings and also, are the first agent to launch a £0 tenant fee option ahead of the tenant fee ban due to come into effect next year.
Furthermore, Ryan explained that he will be offering a discount to anyone currently working in the Public Sector i.e. teachers, doctors, nurses, emergency service workers.
He said: “The current pay cap that is hitting our public sector workers is unacceptable.
“I feel it’s only fair that we as a business say thank you to these tremendous people for all their hard work, effort and more importantly dedication for carrying on with their roles even with the increase of demand and strain on their services.”
This is what Century 21 will bring to the city
Ryan continued: “By joining the Century 21 brand we can take full advantage of its industry knowledge, presence and marketing expertise, enabling us to focus on achieving the best outcome for our clients.
“With more routes to market than any other high street agent, we strive to defy mediocracy.
“We want to deliver an extraordinary experience when dealing with us, and as such, each client will have a dedicated point of contact who will take full control of all their service needs.
“We understand that we need to adapt to each individual and may need to work around them. As such, we can offer a personalised, flexible tailored approach to your requirements. You can reach out to us at any time of the day, 7 days a week.
“We have some fantastic new marketing and sales tools which are unique to Century 21 Chelmsford City, which we think could help turn your for-sale status to sold.
“We ensure that we vigorously market your property to maximise its audience and to generate interest. We can bring a fresh, enthusiastic but most importantly, a professional approach to help find the buyer you’re looking for.
“If you’re thinking about renting, selling or moving, give us a call. We can link you into our global network. More importantly, we promise to treat you as a person not just a buyer, tenant, landlord or a seller. Ultimately, we want our clients to do the talking, to leave satisfied feeling proud to have dealt with us.”
Century 21 Chelmsford City have a range of offerings which include:
£0 sales commission option
Fast cash seller – sell your home in 14 days
£0 tenant fees
£0 tenant deposit option
Fully managed rental packages with the option of rent guarantee
VR tours, 4D floorplans
Professional photography and full colour sales particulars
Access to our whole of market mortgage broker to find the best deal for you
We offer, Sales, Lettings, Auctions, Property Management, Block Management and Mortgages.
For their first month they are also offering:
Free legal fees to anyone that sells through them*
Discount for public sector workers*
Free rent guarantee for all landlords*
Charity fundraising event to be held on opening day
Register your details with C21 Chelmsford for a chance to win great prizes
“The fact is that some are now really struggling and making losses is bad news for the property industry, so we thought it was a good time to launch our first offer of this kind.
“By joining forces with an established company like Century 21 UK, property professionals can give customers a wider choice of services, including auctions, surveying, estate management and mortgages, among others.
“As a franchisee, they continue to own their business and trade on their trusted reputation in the local area.”
The ‘Let your Business Blossom’ offer is open to existing sales and/or letting agents across the UK, subject to terms and conditions and VAT.