A new restaurant with a twist is coming to Cheltenham, creating around 20 jobs.
Creams, which serves ice cream, waffles, sundaes, freakshakes, crepes and coffee, will occupy the unit next to Five Guys in the Brewery Quarter.
The team behind the project are putting the finishing touches to it at the moment ahead of the launch before October half-term.
The restaurant, which could expand to breakfasts and lunches in time, is one of 76 across the UK.
Their ‘flamboyant’ desserts have proved very popular over here since 2008 and another 30 branches are set to open by April next year.
Cheltenham’s will be able to seat 100 people at any one time and it is expected to prove very popular with families and young people attending the cinema or bowling alley.
“We feel the Brewery Quarter is the perfect place for our new Creams restaurant,” said Anwar Uddin, Head of Franchise and Business Development.
“There was a gap in the market in Cheltenham and nothing like what we offer, the experience of really enjoying a dessert.
“Creams is very unique, people come for a social gathering where they can treat themselves.
“Work is progressing nicely to get the restaurant ready and we hope to be open by October half-term.”
Creams has branches in nearby cities such as Bristol and Birmingham and the business prides itself on customers seeing desserts as ‘every day celebrations’.
The venues aim to be aesthetically pleasing and Cheltenham’s branch is going to have six feature wall of artwork, which is new to the brand.
It began a decade ago and the first UK franchise took two years to set up, with several trips abroad used to perfect their ice cream.
The business combines old American and Italian ideas, introducing them with a stylish and fresh twist.
Source: Gloucestershire Live