Endeavour Automotive officially opens Lotus Colchester dealership

September 30, 2018

Endeavour Automotive has officially opened its standalone Lotus franchise in Colchester – growing its representation with Geely-owned brands.

The AM100 retailer, which now operates 12 sites across the South East, has created the new sports car retail facility in a building adjacent to its Hyundai Colchester business on Fox Street, Ardleigh.

AM reported a fortnight ago on Endeavour’s plans for the new franchise following a series of social media posts announcing the group’s intention to become a Lotus retailer.

Speaking after the dealership’s official opening, Adrian Wallington, managing director of Endeavour Automotive, said: “We’re incredibly proud to be opening the new Lotus franchise in Colchester.

“This iconic sports car business will be a welcome addition to the Endeavour customer offering and continues our successful relationship with the Geely Auto Group.

“The quality and customer focus of the Geely brands reflects our own values, and our investment in new sectors demonstrates the confidence we have in the fantastic products already available and which are in future development.

“I was very impressed when I visited the Lotus factory myself just a few weeks ago, and with the recent news that Phil Popham has been appointed to lead the brand, I can say for certain that it’s a truly exciting time to be involved with Lotus.”

Endeavour Lotus Colchester is around 45 miles from Lotus Cars’ headquarters in Hethel, Norfolk. It is one of only three official Lotus dealers in East Anglia and is set to capitalise on the regional pride in the marque.

Endeavour’s new Lotus franchise is staffed by a dedicated sales manager and two specialist technicians for service and aftersales.

Alongside the presentation of new cars in the showroom, the Colchester dealership will offer a comprehensive range of official parts and accessories and has outside is space for 30 specialist cars to be displayed from approved-used stock, a statement from the group revealed.

It also said that the group anticipates that there “could be beneficial cross-selling between the sites”.

The group said that those in the market for high-quality family transport consider a world-renowned sports car as their weekend wheels – or vice versa.

Endeavour made the decision to invest in the Geely-owned Lotus Cars franchise following its success with the Volvo brand in the South East.

In August the group also opened a new dealership for Geely’s LEVC electric taxi business, in Chiswick.

Source: AM Online

Endeavour Automotive prepares to open Lotus Colchester franchise

September 16, 2018

Endeavour Automotive is days away from opening a new Lotus franchise in Colchester as the British sports car maker continues its expansion plans under new owner Geely.

The London-based AM100 Hyundai and Volvo franchisee has been issuing posts via newly-established social media accounts in anticipation of the opening, which will take the brand’s franchised retail network up to 20 locations.

Adrian Wallington, Endeavour Automotive’s managing director, told AM: “We’re incredibly proud to be opening the new Lotus franchise in Colchester. This iconic sports car business will be a welcome addition to the Endeavour customer offering, and continues our successful relationship with the Geely Auto Groupbrands, including the LEVC electric taxi franchise we opened in Chiswick last month.

“The quality and customer focus of the Geely brands reflects our own values, and our investment in new sectors demonstrates the confidence we have in the fantastic products already available and which are in future development.

“I was very impressed when I visited the factory myself just a few weeks ago, and with the news this week that Phil Popham has been appointed to lead the brand, I can say for certain that it’s a truly exciting time to be involved with Lotus.”

Currently, Stanstead’s Castle Sports Cars are the only official Lotus Dealer in Essex, having started its relationship with the brand back in 2001, but that will change when the new facility opens 32 miles to the West.

Castle Sports Cars sales manager, Fraser Lamprell, said that he did not see the expansion of the brand’s presence in the region as an issue. He told AM: “There are bound to be changes in the Lotus brand under the new owners, Geely, and I don’t see this being a problem.”

Lamprell said that Castle Sports Cars had an established database of customers of the brand, adding: “We tend to cater for a customer base to the South of Essex and going into Hertfordshire. It might have been a problem if the new business had been on the other side of us…”

Recent posts from a new Endeavour Lotus account started on Twitter last month have shown images of demonstrator cars arriving with the franchised retail group.

The latest post – issued via the social media platform today – showed Wallington alongside a trio of Lotus sports cars.

It said: “Two have now become three! Opening day not long now! #DemonstratorEnvy #Lotus #Colchester”

Source: AM Online

Endeavour Automotive takes on London EV Company franchise in Chiswick

July 30, 2018

Endeavour Automotive has taken on the  London EV Company (LEVC) hybrid taxi franchise in Chiswick.

Endeavour is one of the largest Volvo dealer groups in the UK and LEVC has the same parent company as the Swedish-brand – chinese manufacturer Geely.

The LEVC Chiswick is on the same site at Endeavour’s Volvo Cars West London showroom and will sell the TX electric taxi. The new dealership will be a standalone showroom adjacent to the current Volvo dealership.

The TX is a plug-in hybrid range-extender electric vehicle designed to comply with Transport for London’s Taxi Private Hire regulations, which, from January 1 this year, means that any taxi driver applying for licence has to have a zero emissions capable vehicle. This will eventually lead to the phasing out of all diesel taxis in London.

The TX has a zero emissions range of 80.6 miles and a total range of 377 miles.

In a statement from Endeavour, it said it decided to take on the franchise “after seeing the popularity of the new taxi with passengers and drivers, as well as the level of support from both national and city government for the electric taxi project”.

Endeavour has invested in its Chiswick site to increase workshop capacity to support the arrival of a new brand. The group is also investing in some dedicated fast charging points for taxi drivers to use while in West London.

These will supplement the 52 dedicated rapid chargers which are set aside for taxi use in London.

These chargepoints can be found on street and in five Q-parks across London, including China Town, Harley Street, Pimlico, Oxford Street and Knightsbridge.

Adrian Wallington, Endeavour Automotive managing director, said: “The extension of the Ultra-Low Emission Zone and arrival of electric taxis are measures that will significantly improve air quality in West London.

“Alongside this there will be a significant increase in demand for more environmentally friendly passenger vehicles in the capital.” Wallington said the TX can save taxi drivers up to £100 a week in fuel.

A spokesman for LEVC said the company is still on the look out for more dealers to take on the franchise in major cities in the UK.

Source: AM Online