énergie Fitness wins franchising award

July 4, 2019

énergie Fitness has tasted success at the bfa HSBC Franchise Awards, winning the Brand Awareness & Innovation category.

énergie beat off competition from a shortlist consisting of O2, The Christmas Decorators and Oscar Pet Foods to take the award, with Andy Brattesani, UK head of franchising at HSBC, saying the fitness operator had earned the accolade by “showing innovation in brand strategy and implementing this thoughtfully throughout the network”.

 
Pip Wilkins, CEO of the British Franchise Association, added: “All the finalists have shown excellence in innovation. But the judges were truly impressed with énergie Fitness’ rehaul of its identity to adapt to society.”

The rehaul of parts of the company’s portfolio ‒ from Fit4Less to énergie Fitness ‒ also saw the introduction of The Yard, an in-club boutique fitness concept, and the Take the Stage programme, which aimed to train gym owners to deliver a world-class service to every gym member on a daily basis.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

In 2017, while the rebrand was underway, Health Club Management spoke to key members of the énergie Fitness management team, gaining an insight into the process of change at a major fitness operator.

Finance director Robin Cundell said the rebrand was centred on communicating that énergie is a place where everybody is welcome. “We’re focused on creating a functional space where you can get together with other people and do a sport or exercise, where your skill doesn’t matter,” he said.

Related: Fitness Franchises – Search Franchise Reviews Directory

Peter Croney, head of franchise recruitment, revealed that the company was receiving around 300 enquiries per month from prospective franchisees ‒ a number that needed to be whittled down significantly even before face-to-face meetings could take place.

“It’s very important that franchisees understand exactly what it takes to be successful. Franchising stacks the cards in their favour, but we still have to make it clear that running a franchise is much more than paying a fee, sitting back and waiting for the money to roll in.”

Related: énergie Fitness Franchise

And that’s where the Take the Stage programme comes in, with Ian Rushbury, head of training, fitness and innovation, saying: “My team is delivering four-hour in-club training sessions on our culture, service promise and member interaction. By the time the rebrand is finished, all clubs will be delivering the customer experience in a more unified way.”

By Andy Knaggs

Source: Leisure Opportunities

Family fun day planned for launch of Énergie Fitness on Deeside Retail Park

May 28, 2019

Énergie Fitness, to be located on Deeside Retail Park in Queensferry, opens its doors for the first time next Thursday (May 30).

It has moved into premises vacated by Poundworld, which closed earlier this year.

The company launched in 2003 and now has more than 100 clubs across the UK and Europe.

And as part of the launch, the fitness club franchise is planning a family event to mark the special occasion.

The launch party will be held on the rear end of the retail park car park between 4.30pm and 8.30 on May 30.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

There will be a DJ, hog roast, drinks and nibbles, entertainment, ice cream, bouncy castle, penalty shoot-out competition, and more.

Nathalie Stephens, joint manager at Énergie Fitness Deeside, said: “We have so much planned for our launch party and are literally taking over half the car park.

“We also have the support of many local businesses, all of whom setting up their own stalls around the perimeter of the car park to showcase their offerings.

Related: Fitness Franchises – Search Franchise Reviews Directory

“It’s going to be such a fun-filled day for all the family to enjoy.”

Glyn Stephens, Joint- Manager at Energie Fitness Deeside, added: “We are so excited for the upcoming opening party. The party really epitomises what the Énergie brand is all about and that is, Énergie is more than just a gym.

“The Energie brand is internationally renowned for not only it’s homely, friendly and non-intimidating approach but also fostering community spirit, both within and outside the club.

Related: énergie Fitness Franchise

“By producing a family-feelambience and encouraging, comfortable environment for all, we hope it empowers more people to transform their lives.”

Source: Leader Live

Fitness duo bring ‘Energie’ to the community of Bognor Regis

April 12, 2019

Energie Fitness Franchise UK – Hundreds gathered for the launch party of a brand new gym in Bognor Regis last night.

Gym owners Mia Aguilera and James Hadley were joined by their full team of staff, new members and intrigued visitors for the launch of Energie Fitness Bognor Regis in Shripney Road.

After months of preparation and hard work, the two floor modern facility, which features more than £670,000 worth of equipment, innovative training zones and will host more than 40 classes a week, has officially opened this morning for public use.

Proud owner James, said: “I am speechless at the turn out we had at the launch.

“Myself, Mia, our manager Marcus and all of our fitness team have worked so incredibly hard to make our dream come true and to see this amount of support from the community is just fantastic.”

The launch party provided guests with entertainment, goodie bags, competition prizes, taster sessions of some of the classes on offer, a range of refreshments and a first look at all the gym will be offering.

All together the owners have spent more than �670,000 on gym equipment

James and partner Mia have a combined total of 35 years’ experience in the fitness industry and have worked with more than 1,000 clients but their ultimate dream was to open their own gym together and continue to help people reach their fitness and health goals.

Mia said: “Myself and James have spent years researching and after discovering Energie Fitness and the amazing ethos behind the company we decided to open a franchise.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

“The ethos of Energie Fitness being a place ‘where you belong’ and creating that family environment is exactly what we are about.”

Alongside a range of different membership options and classes, many staff at the new Energie Fitness branch are qualified in a variety of personal training and fitness courses, allowing trainers to provide a personal one to one experience for clients of all ages and fitness abilities.

General manager Marcus Cogger said: “We are very much about providing that wow factor to our members and a high level of customer service.

“I cannot stress enough that it does not matter what age, what ability or what size or shape you are, it is about breaking down those barriers and making everybody feel supported.”

The busy launch event drew to a close when James and Mia cut the ribbon to open the branch alongside CEO of Energie Fitness, Neil King, who confirmed that the new Bognor based branch is the 106th Energie Fitness in the UK.

By YASMIN RANDALL

Source: Bognor

Boutique gym opening in Cornhill this summer

April 3, 2019

As previously reported, plans by the Lincolnshire Co-op were given the go ahead by the City of Lincoln Council towards the end of 2018 to change the use of the first floor of the building at 31 Sincil Street to create a gym – énergie Lincoln City.

The entrance to the 7,304 square foot unit is between Lakeland and Seasalt. An exact opening date is not yet known but the gym is aiming to open in June.

Lee Kilby is the owner of énergie Lincoln City, alongside his wife Tamsin. He told The Lincolnitethat they got involved with énergie due to the franchise’s family and community orientated feel.

He said: “When the property in the Cornhill became available it ticked a lot of boxes. We are buzzing and raring to go and want to get in there and get the members in.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

“énergie are the top fitness franchise in the UK and a company with a lot of expertise in the industry growing into the north of England. We will be offering something different to other gyms in the city centre at a price that is hard to beat.”

A membership pre-sale is currently underway at a discounted price.

The gym doesn’t do lengthy contracts and keeps its membership prices low, starting from £19.99 per month for the first 200 members.

WOW membership is available for £24.99 including access to The Yard. The Yard is an exclusive énergie workout playground. Click here to join énergie Fitness Lincoln City online.

énergie Lincoln City will open 6am-10pm Monday-Friday and 8am-8pm Saturday-Sunday.

A team of fully qualified instructors and personal trainers will deliver group training sessions and also provide a one-to-one service.

It will house state-of-the-art fitness equipment, innovative training zones including for boxing, extensive free weights and over 30 classes a week.

Energie Fitness already has a gym open in Lincoln which is located on Flavian Road.

By Joseph Verney

Source: The Lincolnite

énergie Fitness Scotland Doubles in Size in 12 Months

December 31, 2018

The low-cost fitness franchise has grown from 6 to 12 clubs in a very short space of time.

To double the size of your business in twelve months is a very ambitious target, but this was exactly the target Mike Carr set himself when he took over as Head of Franchise Sales with énergie Fitness franchise Scotland just over a year ago.

This ambitious target has now been met, with Energie Fitness Scotland’s franchise network growing from 6 to 12 clubs. It New fitness clubs will now open in Ayr, Glasgow, Dumbarton and two in Aberdeenshire, while the deal has just been signed to open number six.

“I knew we had a great product and that the demand was out there, so for me setting a target of doubling the size of the business in one year was realistic and I’m delighted that we can now say it has been achieved,” explains Mike Carr.

“I don’t see myself as a salesperson, I view my role as giving people an unbelievable opportunity to transform their lives on a huge scale. These franchisees are not coming on board by accident, we have a great product, with a proven model, that hits exactly what the booming fitness market is looking for. We will be looking to add another 6 – 8 next year in the coming year, and again I believe this is very achievable.”

Mike Carr has had quite a journey with Energie Fitness franchise Scotland since starting work with them over 7 years ago as a favour to a friend.

“Previously I was working with a high-end equity company which bought and sold hotels abroad, but when the bank slump occurred and investment went down, I decided to take a break. This was when the owner of énergie Fitness in Dundee, my local club, approached me and asked me to become manager. Initially I turned it down, but I was talked around and agreed to take over for three months… and seven years later I am still with the company!

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

“The club in Dundee wasn’t doing as well as it should have been at the time, and it took me 18 months to turn it around. After that, I wanted more and that’s when I was approached by head office. I started first as operations manager, where I placed a huge emphasis on improved customer service and cutting attrition rates for members. I was also involved in training the managers. I then moved on to sales and marketing manager specific to membership sales and am now head of franchise sales for Scotland and Northern Ireland.

“Why have we been so successful in the last 12 months? The success we have achieved is purely down to our business model; we make gym membership affordable but also give people top quality customer service ensuring they enjoy their experience and want to come back. When I show potential franchisees our model, and the potential for success, most are instantly interested.

“I tell all my potential franchisees the key to success in this market is to listen to what people want and most importantly give them choice. There are lots of gyms out there for people to go to now, so to stand out from the crowd you need to keep the costs low and deliver a world class service. People also want a gym that is constantly manned, where they are welcomed by a friendly face who can assist them if needed. Gym-goers want assistance from well-trained staff who can give them tips and encouragement. Members also want well-run fitness classes at convenient times and want enough of them that they do not have to put their name down weeks in advance. Excellent customer service is vital, you need encourage people to come back.”

Carr adds: “The statistics tell us that gym membership is increasing all the time, among all age groups, but especially young people. As a result, as these people get older the number gym members can only go up. So combine the exploding demand with an unparalleled level of service that Energie Fitness provides, and it is easy to see why we have so much interest. It really is the perfect time to become an Energie Fitness franchisee.”

énergie Fitness franchise Scotland are currently looking for franchisees across Scotland. For more information about this, please complete the form below!

Source: Franchise Direct

Energie Fitness: Gym plan for former Deeside Poundworld store

December 23, 2018

Énergie Fitness wants to open one of its clubs at a unit on Deeside Retail Park in Queensferry.

Approximately £500,000 is expected to be invested in the site by the growing fitness firm, which could create up to ten jobs in the area.

Énergie Fitness

Energie Fitness wants to open a gym on Deeside Retail Park, Queensferry

The Poundworld store closed earlier this year after the national chain entered administration. Lewis Cooke, national property acquisitions manager at Énergie Fitness said: “Énergie Fitness is the market leading franchise gym operator within the UK, with huge growth forecasted for the next five to ten years.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

“Énergie saw a great opportunity to invest in this empty unit and provide a place for the local community and visitors with a place to work out and keep fit.

“Introducing its branded fitness concepts such as ‘The Yard’ will help those in the Deeside area to get and stay in shape, in a welcoming and fun environment.

Énergie Fitness

The former Poundworld store in Deeside

“We are hopeful of a positive outcome when our application is determined in February 2019 and we look forward to being part of the local community.”

The company launched in 2003 and now has more than 100 clubs across the UK and Europe.

It has major expansion plans in place for 2019, including the introduction of a new concept called ‘The Yard’, providing functional, high intensity and kickboxing training. Comments are currently being invited on the proposals via the Flintshire Council website.

Planners are aiming to make a decision by the end of January.

Source: Leader Live

Energie Fitness targets Scottish expansion

July 16, 2018

Energie Fitness has over 140,000 members and enjoys more than 1,800,000 visits per year, meaning it is well established as the market-leader in the exploding low-cost gym franchise market.

Energie Fitness is different from your other low-cost gyms, as it is places a huge focus on customer service. This is the whole ethos of the business; provide an affordable and personal service to all customers ensuring they enjoy their experience and want to come back. All Energie Fitness gyms are constantly manned by well-trained staff, whether that’s a warm welcome from your gym host or from one of the many highly trained staff who are always on-hand to assist with a workout. Energie is also focused on giving members choices, ranging from the type of class they want to do or the kind of membership that suits them.  Energie Fitness was one of the first in the UK to introduce the low-cost, no contract concept and it has proven to be a winning combination.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

Over 14% of the UK’s population is a gym member, with this number going up all the time. Over 25% of young people are now members of gyms, primarily down to improved education about the importance of staying fit. As a result the gym market is one of the fastest growing markets in the UK, particularly in the franchise sector.

Matt Roberts, the managing director of Energie Fitness Scotland,explains why he believes it is the perfect time to invest in an Energy Fitness franchise north of the border.

“At Energie fitness we know what we are and we know what we want to achieve. We are a market leader in gym franchising, both in terms of members and in terms of service. The success we have achieved is purely down to our business model; we make gym membership affordable but also give people top quality customer service ensuring they enjoy their experience and want to come back.

“How do we do this? Basically we listen to what our members want and give them choice. People want a gym constantly manned, where they are welcomed by a friendly face who can assist them if needed. Gym-goers want assistance from well-trained staff who can give them tips, encouragement and ensure they get the most out of that short window they have set aside to workout. Members also want well-run fitness classes at convenient times and want enough of them that they do not have to put their name down weeks in advance. On top of this we have a multi-tier membership which means they do not have to pay for services they do not use. Choice and innovation is key, other low-cost gyms simply don’t provide this level of service.

Related: énergie Fitness Scotland Doubles in Size in 12 Months

“The statistics tell us that gym membership is increasing all the time, among all age groups especially young people. As a result, as these people get older the number gym members can only go up. So combine the exploding demand with the unparalleled level of service we provide and I am convinced this is the perfect time to invest in an Energie Fitness franchise.”

Energie Fitness Scotland are looking for franchisees who have an ambition to succeed, but don’t necessarily need to have a gym or franchise background. Potential franchisees need to have a real drive to be their own boss and have the right attitude and commitment to push the business forward. The support franchisees receive is unparalleled, with a dedicated highly-skilled and experienced team based in Scotland on hand to support franchisees throughout the franchise process and beyond. New franchisees will receive full in-house training and shadow training, in areas including sales, customer service, leadership, fitness, marketing and IT, only when they tick every box will they be allowed to open. Franchisees will be given full assistance to find premises in suitable high footfall locations and will be able to take advantage of Energie’s excellent commercial contacts throughout Scotland.

Roberts adds: “We won’t be offering this opportunity to just anybody, it is essential that we find the right people who share our vision, commitment and drive for betterment. Our whole business is centred around excellent customer service and this has to continue. For the right person this is a great opportunity to create a successful high-demand business with huge potential.

Energie Fitness is looking for both individual franchisees who may be looking to open a business as a lifestyle choice, or multi-site franchisees who have the vision to open a chain of gyms. Potential franchisees must have minimum liquid cash of between £95,000 to £125,000.

Source: SBNN

Énergie Fitness franchise is ready to lift ‘for sale’ sign

April 21, 2018

Britain’s biggest fitness club franchise is limbering up for an estimated £50 million sale after appointing financial advisers to help it to assess its options. Énergie Fitness, founded by Jan Spaticchia, the health and fitness sector entrepreneur, has hired Clearwater International and Canaccord Genuity to launch the search for a new financial partner.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

Mr Spaticchia, chairman and chief executive, launched the low-cost business in 2003. Today it has 101 clubs operated by franchisees, with 135,000 members and total sales of about £30 million. It is opening new clubs at the rate of 25 to 30 a year.

While most of its clubs are in Britain, it has fifteen in Ireland, one in Poland and one in Kenya and Mr Spaticchia said it was planning further expansion in east Africa and Australia. He said that the most likely outcome of the review was a sale to a private equity firm. He is the group’s biggest shareholder with just over 30 per cent and plans to retain a portion of his holding.

A combined stake of about 3 per cent is held by more than 200 shareholders who invested in the business two years ago as part of £500,000 fundraising on Crowdcube, a crowdfunding platform.

That fundraising put a value of £15 million on the company, and although neither Mr Spaticchia or his advisors would reveal the asking price, analysts suggested that it could fetch £40 million to £50 million. It is forecast to generate underlying earnings this year of at least £2.5 million.

Source: The Times