énergie Fitness Scotland Doubles in Size in 12 Months

December 31, 2018

The low-cost fitness franchise has grown from 6 to 12 clubs in a very short space of time.

To double the size of your business in twelve months is a very ambitious target, but this was exactly the target Mike Carr set himself when he took over as Head of Franchise Sales with énergie Fitness franchise Scotland just over a year ago.

This ambitious target has now been met, with Energie Fitness Scotland’s franchise network growing from 6 to 12 clubs. It New fitness clubs will now open in Ayr, Glasgow, Dumbarton and two in Aberdeenshire, while the deal has just been signed to open number six.

“I knew we had a great product and that the demand was out there, so for me setting a target of doubling the size of the business in one year was realistic and I’m delighted that we can now say it has been achieved,” explains Mike Carr.

“I don’t see myself as a salesperson, I view my role as giving people an unbelievable opportunity to transform their lives on a huge scale. These franchisees are not coming on board by accident, we have a great product, with a proven model, that hits exactly what the booming fitness market is looking for. We will be looking to add another 6 – 8 next year in the coming year, and again I believe this is very achievable.”

Mike Carr has had quite a journey with Energie Fitness franchise Scotland since starting work with them over 7 years ago as a favour to a friend.

“Previously I was working with a high-end equity company which bought and sold hotels abroad, but when the bank slump occurred and investment went down, I decided to take a break. This was when the owner of énergie Fitness in Dundee, my local club, approached me and asked me to become manager. Initially I turned it down, but I was talked around and agreed to take over for three months… and seven years later I am still with the company!

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

“The club in Dundee wasn’t doing as well as it should have been at the time, and it took me 18 months to turn it around. After that, I wanted more and that’s when I was approached by head office. I started first as operations manager, where I placed a huge emphasis on improved customer service and cutting attrition rates for members. I was also involved in training the managers. I then moved on to sales and marketing manager specific to membership sales and am now head of franchise sales for Scotland and Northern Ireland.

“Why have we been so successful in the last 12 months? The success we have achieved is purely down to our business model; we make gym membership affordable but also give people top quality customer service ensuring they enjoy their experience and want to come back. When I show potential franchisees our model, and the potential for success, most are instantly interested.

“I tell all my potential franchisees the key to success in this market is to listen to what people want and most importantly give them choice. There are lots of gyms out there for people to go to now, so to stand out from the crowd you need to keep the costs low and deliver a world class service. People also want a gym that is constantly manned, where they are welcomed by a friendly face who can assist them if needed. Gym-goers want assistance from well-trained staff who can give them tips and encouragement. Members also want well-run fitness classes at convenient times and want enough of them that they do not have to put their name down weeks in advance. Excellent customer service is vital, you need encourage people to come back.”

Carr adds: “The statistics tell us that gym membership is increasing all the time, among all age groups, but especially young people. As a result, as these people get older the number gym members can only go up. So combine the exploding demand with an unparalleled level of service that Energie Fitness provides, and it is easy to see why we have so much interest. It really is the perfect time to become an Energie Fitness franchisee.”

énergie Fitness franchise Scotland are currently looking for franchisees across Scotland. For more information about this, please complete the form below!

Source: Franchise Direct

Energie Fitness: Gym plan for former Deeside Poundworld store

December 23, 2018

Énergie Fitness wants to open one of its clubs at a unit on Deeside Retail Park in Queensferry.

Approximately £500,000 is expected to be invested in the site by the growing fitness firm, which could create up to ten jobs in the area.

Énergie Fitness

Energie Fitness wants to open a gym on Deeside Retail Park, Queensferry

The Poundworld store closed earlier this year after the national chain entered administration. Lewis Cooke, national property acquisitions manager at Énergie Fitness said: “Énergie Fitness is the market leading franchise gym operator within the UK, with huge growth forecasted for the next five to ten years.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

“Énergie saw a great opportunity to invest in this empty unit and provide a place for the local community and visitors with a place to work out and keep fit.

“Introducing its branded fitness concepts such as ‘The Yard’ will help those in the Deeside area to get and stay in shape, in a welcoming and fun environment.

Énergie Fitness

The former Poundworld store in Deeside

“We are hopeful of a positive outcome when our application is determined in February 2019 and we look forward to being part of the local community.”

The company launched in 2003 and now has more than 100 clubs across the UK and Europe.

It has major expansion plans in place for 2019, including the introduction of a new concept called ‘The Yard’, providing functional, high intensity and kickboxing training. Comments are currently being invited on the proposals via the Flintshire Council website.

Planners are aiming to make a decision by the end of January.

Source: Leader Live

Energie Fitness targets Scottish expansion

July 16, 2018

Energie Fitness has over 140,000 members and enjoys more than 1,800,000 visits per year, meaning it is well established as the market-leader in the exploding low-cost gym franchise market.

Energie Fitness is different from your other low-cost gyms, as it is places a huge focus on customer service. This is the whole ethos of the business; provide an affordable and personal service to all customers ensuring they enjoy their experience and want to come back. All Energie Fitness gyms are constantly manned by well-trained staff, whether that’s a warm welcome from your gym host or from one of the many highly trained staff who are always on-hand to assist with a workout. Energie is also focused on giving members choices, ranging from the type of class they want to do or the kind of membership that suits them.  Energie Fitness was one of the first in the UK to introduce the low-cost, no contract concept and it has proven to be a winning combination.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

Over 14% of the UK’s population is a gym member, with this number going up all the time. Over 25% of young people are now members of gyms, primarily down to improved education about the importance of staying fit. As a result the gym market is one of the fastest growing markets in the UK, particularly in the franchise sector.

Matt Roberts, the managing director of Energie Fitness Scotland,explains why he believes it is the perfect time to invest in an Energy Fitness franchise north of the border.

“At Energie fitness we know what we are and we know what we want to achieve. We are a market leader in gym franchising, both in terms of members and in terms of service. The success we have achieved is purely down to our business model; we make gym membership affordable but also give people top quality customer service ensuring they enjoy their experience and want to come back.

“How do we do this? Basically we listen to what our members want and give them choice. People want a gym constantly manned, where they are welcomed by a friendly face who can assist them if needed. Gym-goers want assistance from well-trained staff who can give them tips, encouragement and ensure they get the most out of that short window they have set aside to workout. Members also want well-run fitness classes at convenient times and want enough of them that they do not have to put their name down weeks in advance. On top of this we have a multi-tier membership which means they do not have to pay for services they do not use. Choice and innovation is key, other low-cost gyms simply don’t provide this level of service.

Related: énergie Fitness Scotland Doubles in Size in 12 Months

“The statistics tell us that gym membership is increasing all the time, among all age groups especially young people. As a result, as these people get older the number gym members can only go up. So combine the exploding demand with the unparalleled level of service we provide and I am convinced this is the perfect time to invest in an Energie Fitness franchise.”

Energie Fitness Scotland are looking for franchisees who have an ambition to succeed, but don’t necessarily need to have a gym or franchise background. Potential franchisees need to have a real drive to be their own boss and have the right attitude and commitment to push the business forward. The support franchisees receive is unparalleled, with a dedicated highly-skilled and experienced team based in Scotland on hand to support franchisees throughout the franchise process and beyond. New franchisees will receive full in-house training and shadow training, in areas including sales, customer service, leadership, fitness, marketing and IT, only when they tick every box will they be allowed to open. Franchisees will be given full assistance to find premises in suitable high footfall locations and will be able to take advantage of Energie’s excellent commercial contacts throughout Scotland.

Roberts adds: “We won’t be offering this opportunity to just anybody, it is essential that we find the right people who share our vision, commitment and drive for betterment. Our whole business is centred around excellent customer service and this has to continue. For the right person this is a great opportunity to create a successful high-demand business with huge potential.

Energie Fitness is looking for both individual franchisees who may be looking to open a business as a lifestyle choice, or multi-site franchisees who have the vision to open a chain of gyms. Potential franchisees must have minimum liquid cash of between £95,000 to £125,000.

Source: SBNN

Énergie Fitness franchise is ready to lift ‘for sale’ sign

April 21, 2018

Britain’s biggest fitness club franchise is limbering up for an estimated £50 million sale after appointing financial advisers to help it to assess its options. Énergie Fitness, founded by Jan Spaticchia, the health and fitness sector entrepreneur, has hired Clearwater International and Canaccord Genuity to launch the search for a new financial partner.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

Mr Spaticchia, chairman and chief executive, launched the low-cost business in 2003. Today it has 101 clubs operated by franchisees, with 135,000 members and total sales of about £30 million. It is opening new clubs at the rate of 25 to 30 a year.

While most of its clubs are in Britain, it has fifteen in Ireland, one in Poland and one in Kenya and Mr Spaticchia said it was planning further expansion in east Africa and Australia. He said that the most likely outcome of the review was a sale to a private equity firm. He is the group’s biggest shareholder with just over 30 per cent and plans to retain a portion of his holding.

A combined stake of about 3 per cent is held by more than 200 shareholders who invested in the business two years ago as part of £500,000 fundraising on Crowdcube, a crowdfunding platform.

That fundraising put a value of £15 million on the company, and although neither Mr Spaticchia or his advisors would reveal the asking price, analysts suggested that it could fetch £40 million to £50 million. It is forecast to generate underlying earnings this year of at least £2.5 million.

Source: The Times