Fireaway Pizza aims for 100 in 2021

January 20, 2021

Takeaway pizza concept Fireaway has launched its 50th site today, with a further 50 new sites to open over the next year.

Though franchising “wasn’t the plan” initially, following the opening of its first site in 2016, a franchise-heavy roll-out has allowed the business to expand at pace, and will comprise its growth strategy going forward, founder Mario Aleppo has told BigHospitality ​sister site MCA.

Fireaway opened eight stores during the pandemic, including its latest today in Manchester, and is set to open in Cumbernauld, Dartford, Tunbridge Wells, Northampton, Shrewsbury, and Coventry over the next six weeks.

Related: Fast Food Franchises in the UK – 10 Things Every Would-Be Franchisee Must Know

“They’re all ready to go they’re just waiting to open,” Aleppo said. “We have another ten that are under construction, and the rest are secured locations, but the shops haven’t been found yet.”

Targeting a mix of high-street and residential locations, all but one of the upcoming openings will be via franchise partners, and will offer the brand’s ‘designer pizza’ menu for takeaway and delivery via the Fireaway website as well as on Just Eat, Deliveroo and Just Eat.

Related: Food Franchises – Search Franchise Reviews Directory

Based on “Subway-style” service, consumers can build their own pizzas from a choice of 25 different toppings for £10.99, with pizzas moving from prep to plate in just 180 seconds.

“We operate a fast, create your own for one price model,” said Aleppo. “It’s worked well, especially at the moment with consumers being slightly more careful with how they spend their money.

Related: Fireaway Franchise

“We also aim to offer a fresher, healthier pizza compared to our competitors in takeaway. Most of the products come from Italy, and we work with an Italian recipe. We keep it as authentic as possible.”

By Georgia Cronin

Source: Big Hospitality

North Staffordshire’s newest restaurant and takeaway has opened (and you love it!)

September 25, 2019

A new takeaway and restaurant, Fireaway, has opened to bring a taste of Italy to a town centre – and it cooks pizzas in just three minutes.

Fast-fired pizza brand Fireaway opened in the former Midlands Air Ambulance charity shop, in High Street, Newcastle, this week.

It is the first branch to operate outside London and owner Mario Aleppo promotes it as ‘Subway-style pizza’.

The London-born businessman said: “We are trying to bring good quality and affordable pizza to North Staffordshire.

Related: Fast Food Franchises in the UK – 10 Things Every Would-Be Franchisee Must Know

“We also want to build a good name in the area and give people a healthier option than the normal fast-food pizzas.”

The Newcastle franchise has been snapped up by Nima Ahmadi.

The 29-year-old food enthusiast, from Newcastle, said: “Fireaway is for everyone. We do everything from pizzas to salads, desserts and milkshakes. You can have Nutella pizza with strawberry or banana.

“All the pizza toppings are fresh from top suppliers, our dough is fresh and we only use olive oil. We want to bring quality. You can eat in or take away and we do delivery.

Related: Food Franchises – Search Franchise Reviews Directory

“I worked for Domino’s Pizza for 10 years and gained a lot of experience. I thought why not do something different? I want everyone who comes in to feel welcome, they are like our guests, not customers.”

Customers are thrilled with the latest addition to Newcastle’s food scene. It follows this week’s shock closure of the Cultural Squatters community hub, on the corner of Merrial Street and York Place.

John Sumnall, aged 47, from Madeley, said: “It is really impressive and will increase footfall in the town centre. Look at the streets, there’s nothing here, it will be good for Newcastle.”

Related: Fireaway Franchise

Jordan Kirby, aged 25, from Newcastle, said: “It looks very smart and nice. It’s new and something different for Newcastle. We haven’t got anything like this.”

Fireaway offers a range of build-your-own pizzas and calzones. It also offers salads, garlic bread, potato wedges, drinks and desserts.

By Fahad Tariq

Source: Stoke-on-Trent Live