Snap Fitness Reacquires UK and Ireland Markets from Master Developer

October 21, 2020

Snap Fitness, the world’s premier 24/7 fitness concept creating happy and healthy lifestyles for its members, today announced the reacquisition of the UK and Ireland market from its Master Developer.

 
As part of the global fitness brand’s #OneTeam initiative, which strives to support its team members and franchisees running businesses amidst COVID-19 guidelines, Snap Fitness is continuing to invest internally within the quickly growing UK market. Investments will include infrastructure development, club growth, franchise support and innovative product and technology offerings.

Jon Cottam, previously Managing Director, Europe of Lift Brands (Snap Fitness parent company), will now serve as CEO, EMEA, as the company builds and develops its programs across Europe and other territories for Snap Fitness and sister fitness concept 9Round. Cottam, who has been with Lift Brands since 2018, is an industry veteran in fitness management.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

“We have some incredible growth opportunities across our newly reacquired market,” said Alison McElroy, President, International & Chief Legal Officer at Lift Brands global. “I know Jon will continue to excel in this new leadership role, managing the charge for both brands as we continue to grow and build business across EMEA.”

“We are proud of the work we have done so far to support our small business owners,” said Ty Menzies, global CEO of Lift Brands. “We will continue to look for additional opportunities to invest in operations, connecting our people – both locally and globally – as we help our Snap Fitness community weather the storm of COVID-19 together.”

Related: Fitness Franchises – Search Franchise Reviews Directory

In 2020, Snap Fitness surpassed 100 clubs in Europe and opened five new clubs across the globe in September alone, with the first-ever Japan location set to open in November.

About Snap Fitness:

Snap Fitness is the world’s most rewarding 24/7 fitness concept with over 2,000 clubs open or scheduled for development in over 20 countries. Snap Fitness offers members the opportunity to see real results. We provide the latest in fitness technology, diverse workout options, personal training, and the most supportive fitness community around the globe. A major fitness brand since 2003, we continue to evolve sustainably along with key fitness trends to provide results for every body!

Related: Snap Fitness Franchise

About Lift Brands:

Lift Brands is a leading innovator in the fitness industry as the parent brand to several fitness franchises and fitness brands worldwide including Snap Fitness, YogaFit Studios Franchise, Fitness On Demand and is a minority partner in 9Round global franchise. With over 1 million members and 2,000 locations open or scheduled for development and locations in over 26 countries, Lift Brands delivers results through the most rewarding fitness experiences in the world and changes lives daily.

Source: PR Newswire

GYMGUYZ at-home personal training arrives in the UK

September 24, 2020

The U.S.-based at-home personal training franchise, GYMGUYZ has announced the appointment of its first two UK franchisees for London and the South East region.

Operating from Kingston and Brighton, the new launches will see GYMGUYZ bring its mobile personal training service direct to clients’ homes. The workouts are held at a convenient time that suits the client and are tailor-made for them to achieve their personal fitness goals on their own terms.

 
GYMGUYZ, headquartered in New York, says that since 2008 it has expanded across the U.S. to over 230 franchises in 29 states and has been named as a one of the fastest growing franchises over the past four years by Entrepreneur magazine.

Building on its international success and following the boom in at-home training over recent months, it has now launched its low-cost franchise model in the UK to help clients improve their fitness no matter their age, ability or experience.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

Laike Mantori, managing director of GYMGUYZ UK said: “Owning a GYMGUYZ franchise is a job to be excited about and you can be up and running in just eight weeks.”

The franchisor highlights a recent study found that the UK has seen a 10 per cent increase in adults meeting the recommended levels of physical activity since the imposed lockdown in March due to Covid-19. The figure is now around 75 per cent of adults getting at least 150 minutes of physical activity per week, providing further evidence that now people are recognising the importance of working on their fitness.

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Mantori continues: “As we see a growth in the popularity of people training outside and at home, GYMGUYZ is the ideal fitness provider to allow people to continue to train where they feel comfortable, we take pride in providing convenient, customised and creative workouts.

“GYMGUYZ takes away the need to be in a gym environment, brings the equipment and provides the flexibility of training whenever and wherever clients want. This is a real USP and following the success we’ve experienced in the U.S., we’re confident that GYMGUYZ will provide a compelling alternative to traditional fitness franchises, backed by its unique model and low minimum investment.”

As part of the start-up process, GYMGUYZ explains that each franchisee is assigned a franchise support team to provide guidance throughout the start-up and launch process. This includes everything from coordinating van ordering and delivery to purchasing training equipment.

GYMGUYZ was established as a franchise in 2014 by its founder, chief executive and personal trainer Josh York and has grown to more than 250 locations worldwide.

Source: Franchise World

Club Pilates in post-lockdown expansion trail with 21 new sites, while owner Xponential launches GO platform

July 6, 2020

Franchise operator Club Pilates has shown that there is growing confidence in the US fitness and wellness sector, by revealing details of an expansion push which will see 21 new locations opening in June alone.

 
While some of the new studio openings had been delayed due to the COVID-19 pandemic, the majority of the new locations had been in the company’s longer-term studio pipeline.

According to Club Pilates, the franchise owners of the new locations had been “eagerly pushing forward” for an opening date – in order to take advantage of the increased interest in boutique fitness.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

Club Pilates president, Shaun Grove, added that, as a method of exercise, pilates was perfectly placed for adopting the post-lockdown measures – such as social distancing – without huge alterations to operations.

“As our communities come out of stay-at-home orders, we are seeing an increase in interest in our studios, which have always had built-in physical distancing with more than six-feet between each personal workout station for class participants,” Grove said.

“These new studios will help us service the demand for Pilates which continues to grow across the country and around the world.”

The opening of the 21 new studios takes the number of Studio Pilates sites to 615. The company now has a presence in the US, Canada, Japan and South Korea.

Club Pilates is owned by Xponential Fitness, which acquired the brand in 2015.

Related: Fitness Franchises – Search Franchise Reviews Directory

Other brands in the Xponential portfolio include premium indoor cycling franchise CycleBar; group stretching chain StretchLab; indoor rowing brand Row House; dance-based cardio studio operator AKT; yoga franchise YogaSix; ballet barre chain Pure Barre and STRIDE, a treadmill-based cardio and strength studio operator.

On 15 June, Xponential launched its highly-anticipated platform called GO, which brings live and on-demand content from across its boutique verticals.

GO gives users access to more than 1,700 pieces of content from the eight Xponential brands, as well as a handful of third-party content from partners like Aaptiv and HyperIce for under US$30 a month.

“After almost a year of development and production at the newly established X-Studio in Irvine, we are excited to officially roll out premium digital offerings across all of our brands” said Garrett Marshall of Xponential Fitness.

“The market is saturated with digital fitness options that provide great convenience.

“However we are confident GO will stand out from the crowd by being the first to match that convenience – and affordability – with an experience and the proven results that have been acquired over 19 years of these brands’ existence and 1,500 locations.”

By Tom Walker

Source: Leisure Opportunities

Gold’s Gym launches small-box concept to drive global expansion

June 24, 2020

Gold’s Gym is battling to get out of Chapter 11 bankruptcy protection by innovating its business model and going after a wider market.

 
The company has announced the launch of a smaller footprint model to its range of franchise offerings to make the brand more attractive to franchisees with smaller budgets and enable more mass-market penetration globally.

The new model will target those with an investment range of US$1.5m (€1.3m, £1.2m) to US$2.5m (€2m, £2.2m). The current range of investment required for the traditional, larger footprint clubs is US$2.5 to US$5m (€4.4m, £4m).

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Starting at 10,000sq ft (929sq m), the new smaller-scale Gold’s Gyms will be designed to house core facilities associated with the brand – such as modern cardio and strength equipment, personal training areas, group exercise classes and a Kids’ Club.

There will also be a range of optional upgrades for clubs from 10,000 – 15,000sq ft, including a hybrid functional training area, a Gold’s Studio offering and a recovery area.

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“As we continue evolving our 55-year-old brand to offer the best and safest fitness experience possible, we’re simultaneously looking to enhance our approach to global franchise development to offer more opportunities for people to take control of their destinies through Gold’s Gym ownership,” said Gold’s Gym president and CEO Adam Zeitsiff.

“The new scalable footprint model is designed to maximise flexibility by giving franchisees more affordable investment options, while delivering high-quality fitness centres to geographic regions with limited space to build.”

Related: Gold’s Gym Franchise

Craig Sherwood, Gold’s Gym’s chief development officer, added: “After putting a significant amount of time and research into this, we feel now is the best time to begin developing our facilities in this more scalable fashion.

“This new model is made for the future of the fitness industry, providing full-service amenities with added financial and regional benefits.”

• On 5 May 2020, Gold’s Gym filed for Chapter 11 bankruptcy protection, due to the impact of coronavirus lockdowns. At the time, Zeitsiff said that the move was part of a restructuring process which would see at least 30 company-owned gyms close permanently.

By Tom Walker

Source: Leisure Opportunities

F45 Training Selects Glofox For International Fitness Franchise Expansion

June 18, 2020

Glofox, the gym management software platform, today announced F45 Training, the fastest-growing fitness franchise in the world, had selected Glofox as a software partner for its international franchisee network in over 100 selected countries.

 
The platform provides powerful and easy to use software for F45 Training staff, an engaging mobile experience for F45 Training members, and network-wide reporting for F45 Training headquarters. “We are delighted to support F45 Training in their continued international expansion,” said Conor O’Loughlin, Glofox CEO.

Glofox’s international payments and franchise management capabilities have allowed F45 Training to accelerate the ramp-up of new F45 studios across the globe.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

“Glofox is a trusted partner and offers our international franchisees a robust software platform to help them grow their businesses,” said Elliot Capner, Chief Commercial Officer of F45.

About Glofox

Founded in 2014, Glofox is the management software helping fitness entrepreneurs build successful growing businesses and improve the health of people worldwide. Built to address the intricacies that come with managing both independent fitness businesses and large fitness franchises, the platform enables customers to deliver a better member experience while maintaining visibility and control over business operations. With a client base that spans 50 countries across the globe, Glofox is taking fitness business management to the next level and ensuring owners and their customers have the best fitness experience.

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About F45 Training

Founded in 2012, F45 Training (https://f45training.co.uk), is a unique team training workout unlike any other. The workout merges three separate leading-edge fitness training styles – high-intensity interval training (HIIT), circuit training, and functional training – into one, consummate and compelling group training experience for its members. This fusion has led to the development of 36 unique 45-minute workout experiences, with additional workouts under development by the F45 Athletics Department.

F45 Training’s daily workouts vary the amount of exercise stations, the work time/rest time ratio and the number of repetitions through a daily exercise circuit. This provides a challenging—and ever-changing—workout for its clientele. This combination of interval, cardiovascular and strength training has been proven to be the most effective workout method for burning fat and building lean muscle.

The company was recently ranked on Entrepreneur’s Franchise 500 as well as Entrepreneur’s Fastest-Growing Franchises of 2019.

Source: Club Industry

Success for Harrogate gym as hundreds join record-breaking online session

June 3, 2020

F45 Harrogate, which is part of a global franchise of more than 1,750 studios in 45 countries, organised the event just the afternoon before their flagship Saturday workout, known as ‘Hollywood’.

And within minutes of launching the session via video conferencing platform Zoom, more than 200 people logged on, meaning the town’s studio now holds the record for the biggest live online F45 session in the world.

 
Owners, Andy Preston, 34, and Matt Goodall, 26, both from Harrogate, said: “Europe’s F45 master trainer Frankie Nieto, challenged us to set a record for getting over 100 people participating in one online session.

“The night before we put out an appeal to all our members. Using our social media channels, we rallied the troops and put our faith in the community of Harrogate.

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“Within 10 minutes we had more than 200 and we worked out that with additional family members taking part, it was more like 250.

“An F45 studio in a small town in the North of England has beat all the others across the world with that number, it’s insane.

“We said we would give £1 each to NHS charities for every person that took part, so we will donate £500.”

Matt and Andy, affectionately known by members as Mandy, took over F45 Harrogate from London-based investors in November, saving the gym from closure following a buy-out, bringing it into local ownership.

The pair have spent the last four months breathing new life into the studio, which is located at the Everyman cinema complex in the town centre.

So when lockdown forced the gym to close its doors, alongside others across the town, the duo were determined to keep sessions going to ensure they could provide support for both members and non-members.

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Andy said: “We both knew it was coming, we just didn’t expect it to come quite so quickly. It was a case of turning it around in a matter of hours.

“It happened on a Friday and by the following Monday we launched F45 HGT Fit From Home, with more than 60 people taking part in the first session.”

The F45 Harrogate team, which also includes coaches Fern Summerton and Olivia Metcalfe, now run 12 free live sessions a week via Zoom, with one trainer working out alongside participants and another coaching and checking people’s form.

Matt said: “First and foremost we care about our members’ physical and mental wellbeing. We wanted to continue to provide them with a service where they could continue to workout with us.

“We are more than just a gym, we are a community. We are a big family. We care about people before profits.

“By offering two 45-minute classes a day, we are helping people stick to some sort of routine. We all know that routine and having some sort of structure leads to good mental wellbeing.

“We are aiming to keep the Harrogate community fighting fit during this crisis.”

The pair, who have coached at F45 since it opened two years ago, are now planning to keep their online sessions running when lockdown restrictions are lifted, so the classes are accessible to everyone.

Andy said: “Whilst initially it was a worrying time, there are now so many positives to take out of it. We have noticed people’s techniques have improved and we have had some great feedback.

“We’ve also been able to bring our group functional training sessions to a wider audience and show people what our community is all about.”

New online member Amanda Harwood took part in her first session a week ago and says she has been “addicted” ever since.

She said: “Being an avid gym person, I usually train around five to six times per week.

“Lockdown gave me a new opportunity to explore other forms of exercise, with the main focus of keeping myself fit, mentally and physically.

“I look forward to logging on at 5pm for my daily session, which delivers 45 minutes of high intensity exercise. Both of the coaches and fellow members are motivating, fun and you feel part of the F45 Harrogate team.”

Long-term member Zoe Hannah added: “It took me a week to pluck up the courage to do a class on Zoom. Since then I have done the classes most days.

“The daily routine has benefited me, and this has truly helped my mental wellbeing at a time when we needed it the most. I am the fittest I’ve ever been and this is down to the guys at F45 Harrogate, high five to them all!”

How to get involved…

* F45 HGT Fit From Home sessions are held at 8am and 5pm Monday to Friday and 10am on weekends.

* The free sessions last 45 minutes, alternating between cardio and resistance each day, with the flagship hybrid ‘Hollywood’ workout taking place on Saturdays.

By Brogan Maguire

Source: Harrogate Advertiser

PureGym joins push to engage non-members with free online platform

June 1, 2020

PureGym has become the latest fitness operator to deploy a digital offering in a bid to increase visibility and engage with non-members during the COVID-19 lockdown.

The budget chain has made its virtual workout platform free to everyone via its PureGym app.

 
Previously only available to members, the platform offers more than 120 virtual workouts which have been designed – and are regularly updated – by PureGym’s team of trainers.

The current crisis has seen a number of operators engaging in a degree of subtle land-grabbing in a bid to establish new relationships with non-members. Among these are Nuffield, GLL and David Lloyd.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

A major study into consumer attitudes towards the fitness industry, released this week, suggests that having a digital offering could be an important factor in ensuring customers return to gyms and leisure centres.

The National Post-Lockdown Recovery Survey, by Leisure-net Solutions, showed that a vast majority of consumers would either “maybe” (49.3 per cent) or “definitely” (18.9 per cent) be more likely to go back to using their leisure centre or gym if it offered online classes as part of its membership offer.

According to PureGym’s chief marketing officer, Stephen Rowe, the decision to make the app free for everyone comes at a time when the chain is slowly beginning to prepare to reopen its doors.

“We’re currently working hard to make our gyms a safe place for our colleagues to work in, and for our members to work out,” Rowe said. “We won’t open our gyms until we know it is safe to do so.

“While the pandemic means we can’t welcome members to our gyms, we want to do everything we can to offer health and fitness support to everyone in the UK.

Related: Fitness Franchises – Search Franchise Reviews Directory

“With millions of people across the country still largely confined to their homes, we hope that this programme will motivate and inspire people to stay healthy and achieve their fitness goals safely”.

PureGym has made this move just weeks after revealing that it is trialling a franchise offering to grow the brand globally.

Speaking at the Fit Summit in Singapore earlier this month, chief strategy officer, Francine Davis, said the company is looking for master franchise partners in countries such as China, India, and Japan. She said Pure was testing the model and the first couple of deals had already been agreed.

By Tom Walker

Source: Leisure Opportunities

How Harrogate mums are keeping fit during the lockdown

May 18, 2020

Losing the ability to meet up with friends and family has been extremely hard to swallow, and many have been left feeling isolated and lonely – a quarter of UK adults, according to The Mental Health Foundation.

Being a mum can be a lonely time under normal circumstances, so for many these feelings have been compounded as a result of the current crisis.

 
Getting out of the house and meeting up with other mums is a lifeline for many, and the vast array of Harrogate baby groups and play venues do an incredible job of providing support during what can be the most magical, but also the toughest of times.

So when these groups and venues were forced to close, mums were amongst the hardest hit.

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In an attempt to continue to provide that lifeline, many businesses in the town aimed at mums, have completely transformed the way they work, moving on to online platforms or offering innovative ways of reaching out to their clientele.

One of these is MummyFIT Harrogate and York, a pre and postnatal fitness business, which is usually based in gym studios, such as Nuffield Health and David Lloyd.

The franchise is owned by Nina Meads, a journalist-turned personal trainer and mum-of-two, who specialises in pre and postnatal exercise.

She said: “Just before the forced closure of the gyms, I got a call from MummyFIT HQ saying they had taken the difficult decision to stop running sessions for the safety of our members.

“It was an emotional call, as we genuinely care about all our mums, and we really didn’t want to let them down.”

Nina, former education correspondent at The Yorkshire Post, took over the franchise in November, in a bid to follow her passion to help mums train safely when pregnant and after having a baby, as well as help to promote the benefits of exercise for mental health.

“So when lockdown happened, it was a case of ‘how do we continue to offer that support, and still be there for our mums?’” she said.

“The owners of MummyFIT, Jenny and Alex Drage, made the decision to pull sessions at the gyms on the Monday night, the week before lockdown, and by Friday, they had completely transformed the business and MummyFIT LIVE was launched.”

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Nina, who also coaches at F45 Training Harrogate, which is also offering live online workouts, currently runs sessions every weekday via Facebook Live. This allows mums to interact during the workouts, which are adapted specifically for pre and postnatal mums.

“Never in a million years did I think I’d be training my members from my kitchen. However, I was absolutely blown away by how many mums embraced it, with more than 50 taking part in the first session,” said Nina.

“The MummyFIT team knew from the response that we had to keep it going, with so many saying it was keeping them sane, by continuing to give them that vital ‘me time’ and interactivity with other mums.

“Exercise is so important for physical and mental health, and when you have young babies, or even older children, it is so important to have that time just for you, alongside other mums who are in the same boat.

“In the gym studios, mums can workout alongside their babies, who love to watch their mummies work up a sweat while they chill out on playmats.

“With the live sessions, it’s exactly the same, and the mums often post ‘sweaty selfies’ with their babies – we even have older children and dads getting involved. And last week we had a virtual coffee morning on Zoom, so we could have a much-needed catch-up.

“Staying healthy, physically and mentally, is more important than ever during lockdown, and that is what MummyFIT is all about.”

Harrogate mum Kate Froggatt said the sessions had given her a sense of purpose during isolation, as well as a “sense of belonging to a fabulous mummy community”.

She said: “As well as providing a well-needed structure to my week, with no support from friends and family during this time, MummyFIT has been an outlet to relieve any stress or tension built up from having to be inside with a baby around the clock!”

Teresa Kelly said MummyFIT had helped her “so much” during isolation.

She said: “It’s been great joining in with all the other mums and our motivational trainer. Even though we’re not physically together, it seems like we are! It has given me a sense of belonging and a purpose during these strange times. I’m actually doing more exercise than before now.”

Long-term member Emily Ryan added: “I started MummyFIT classes when Alice was six-weeks-old and have been so proud to be part of such a friendly and supportive community. I was so glad when the sessions went live and this community spirit could continue. Nina is a fantastic PT and really uplifts me. It is such a fantastic start to every day and it keeps us mums happy, healthy and sane.”

Pregnant mum Emma Oakes said she was now even fitter than before lockdown.

She said: “The online live classes makes it feel like I am in a normal class, interacting with others. Nina is amazing at keeping me motivated and always tailors it for pregnant women, while keeping it fun.

“It’s challenging but also achievable. My husband has also joined in a few times and I don’t think he thought he was going to sweat that much! It gives me something to look forward to, knowing I’m exercising with others and not just by myself. MummyFIT has been a lifeline during this crazy time.”

Last Monday, MummyFIT launched a two-week ‘Reset’ challenge, which is aimed at encouraging mums to make healthier food choices and move more.

New member Katie León said: “The challenge in particular has been wonderful for my mental health, giving achievable daily challenges which provide a sense of satisfaction and achievement. It’s really been an invaluable experience during lockdown for me.”

How you can take part:

MummyFIT LIVE Harrogate and York sessions run every weekday at 10.30am.

– A free live session runs every Monday night at 7.30pm.

– All sessions are adapted for pre and postnatal mums, however you must be at least 12 weeks pregnant and six weeks postnatal to take part – 10-12 if you have had a cesarean section.

By Brogan Maguire

Source: Harrogate Advertiser

Pure Gym reveals trial of global franchise model

May 8, 2020

Budget operator, Pure Gym, has revealed it’s trialling a franchise offering to grow the brand globally.

 
Speaking at the Fit Summit in Singapore today (5 May 2020), Pure’s chief strategy officer, Francine Davis, said the company is looking for master franchise partners in countries such as China, India, and Japan. She said Pure was testing the model and the first couple of deals had already been agreed.

Davis explained the move is part of Pure’s expansion strategy, saying: “We could see many areas across the world that are underserved by good quality, low-cost fitness with no contract models. We think Pure Gym has a successful model we can transport into other areas of the world and this has led us to create this franchise offering.”

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

She said Pure had considered expanding with direct development, but ruled this out as too high risk and has looking at the option of going down the franchising route instead, as these opportunities are areas the company has no experience: “We may know the environments,” she explained, “But we don’t know the infrastructure and don’t have people on the ground.

“We want to work with master franchises rather than individuals,” said Davis, “As we’re not set up to deal with individual franchisees. We’re looking for strong partners that are well capitalised and have good real estate experience.”

Davis said Pure believes its model is well-differentiated, saying: “Anyone can build a gym – wherever you go around the world, the physical proposition is similar – maybe different wall covering or different kinds of equipment – however, it’s the things you overlay that really move you up a level in terms of success.

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“This includes things such as the technology-led operating model and the ability to manage and optimise revenue and yield, which gives a good return on capital and high margins and ratios.”

She said that pre-COVID, Pure had a roadmap to get 500 clubs open in the UK and to expand globally through acquisition and franchising.

Pure was on-track with this earlier in the year, having acquired Fitness World in January to kick off its international ambitions, before the pandemic struck.

She addressed the issue of the company not currently having an income stream, due to closures, saying: “ One might say, having a no-contract gym business is not the best thing right now, but we believe the market will come back and come back even stronger for our low-cost offering, due to the increased focus on fitness and health.”

Davis said Pure has a team of 50 in-house developers working on its website and app and that the app already has features built in to indicate the number of people using the gym at any one time. This means once the clubs re-open, consumers will be more confident to use them, as they can see the number of people working out via their app before deciding to attend.

She predicted people will also use the gyms more at off-peak times coming out of lockdown, ‘flattening the curve’ of peak time usage, and optimising Pure Gym’s long opening hours.

By Liz Terry

Source: Leisure Opportunities

Sweaty Mama brings live online classes to living rooms

April 5, 2020

A MOTHER-and-baby fitness class, Sweaty Mama, has started live online classes to help women keep in shape during the coronavirus lockdown.

 
Former dental nurse Donna Hopkins bought the Sweaty Mama franchise in Blackburn and Darwen so that she could enjoy fitness while being around her children.

She said: “It’s been a stressful time these last couple of weeks, when I made the decision to stop all face-to-face classes before we were instructed to do so by the government.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

“I had to make sure we all stayed safe and that meant that classes in the community had to stop.

“Being a mummy can be lonely at times anyway, so the fact we are continuing our classes online daily and doing them live means we can all still be connected.

“We have a little chat before class and after, just like we would normally.”

People are still allowed to have one form of outdoor exercise a day but new mums can find this hard to do, so are potentially stuck indoors for even longer.

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Mrs Hopkins said: “Exercise is a great stress relief, helping you feel happy and can also help beat postnatal depression.

“It’s fantastic to welcome my mamas into my living room and see my crazy home life.

“All my three children are home of course, and my husband is also working from home.

“We are beating coronavirus-boredom, keeping ourselves sane and the kids love working out and bonding with their mamas at home.”

Related: Sweaty Mama Franchise

There are six classes to tune into, including child-free bootcamp classes. Mrs Hopkins says the response has been overwhelming.

She added: “I’m getting lots of messages to say the sessions are really making days much easier and they’re so excited to tune in and say hi but also feel a real sense of connection and stress-relief.”

Classes are £6 a week for unlimited workouts, which are available to do after the live class finishes too. Visit the Facebook page Sweaty Mama Blackburn with Darwen.

By Alima Nadeem

Source: Lancashire Telegraph