énergie fitness, UK’s premium gym chain franchise brings a business opportunity for Indian Entrepreneurs in 2021

March 10, 2021

énergie fitness, one of the most exciting and fastest-growing fitness franchises in the world is entering India and is inviting business owners and investors to participate in the growing ‘premium but affordable gym’ sector within the evergreen gym industry. The brand has opened invitations to become a part of their brand by owning a franchise in the country.

 
Today, fitness enthusiasts are more inclined towards working out in an environment that gets them fit while having fun and socializing; a place they can feel they belong. Having this philosophy at the core, énergie fitness, UK’s No. 1 Premium Gym, has entered the competitive Gyms and Fitness category in India. With more than 17 years of experience, and over 125 clubs in the UK, Ireland, Spain, Scotland, the USA, the Middle East, and now India, énergie fitness has been émpowering people to transform their lives by making workout fun with new innovative ways and classes to keep them motivated to be regular at achieving their goals. This will be India’s only hybrid-gym chain model with a perfect blend of gym facilities, and specially designed boutique classes that use state-of-the-art technology to keep members up-to-date and engaged.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

A multiple gyms owner with over 20 years of experience and a fitness enthusiast himself, Mr. Sumit Goel, Director, Namish International, a division of Fit 2 Fab Pvt. Ltd., emphatically states, “Investors receive a comprehensive gym franchise package that has been designed to provide franchisees with everything they need to establish and grow a fitness franchise under the énergie fitness brand name. While no fitness industry experience is necessary to become a franchisee, an investor must be hard-working, entrepreneurial, possess a good credit history, showing growth in their existing business(es), have good financial management as well as goal-oriented ownership, be able to deliver excellent customer service and have the ability to adhere to a tried-and-tested method of doing business.”

With newer trends emerging, people are moving towards a selective combination of a variety of workouts. High-intensity classes, boot camp, functional, and circuit training are changing the perception of traditional modes of training. The brand offers signature training modules utilizing all these aspects making it a place that will keep members motivated to come back for more.

The first gym will be launched in the Director’s home city of Lucknow very soon. The next 3 will be in Mumbai, Goa, and Delhi within 6-8 months. The firm is determined to reach 50 gyms in the next 5 and a 100+ in the next 10 years.

Elite Franchise Magazine in 2021 has ranked énergie fitness at number 3 in the franchising industry in the UK, ahead of the renowned Subway chain. Elite had ranked énergie as number 14 in the Top 100 UK franchises in 2018; a super-fast growth for a gym chain. According to the publication, the brand has developed the most complete turnkey franchise package available, enabling ambitious entrepreneurs to succeed in this exciting and dynamic sector. A perfect business with low-cost investments and fast ROI will make one want to add more gyms in the future. The énergie fitness India team is confident of replicating the robust franchising network built worldwide. It would enable them to continue to grow a strong, sustainable business.

Related: Fitness Franchises – Search Franchise Reviews Directory

Mr. Harsha Sandhu, Head-Franchise Growth and Development, excitedly explains, “Being a part of the énergie network, you have the opportunity to represent an award-winning brand in your area and build a thriving business while motivating the community to lead a healthy lifestyle. A premium, friendly neighborhood facility that is affordable and accessible to all fitness seekers is the need of the hour. The brand provides holistic support to each franchise at all levels of the franchise journey. The gym area starts from a minimum of 5000 sq. ft. Best of all, you don’t need a previous interest in health and fitness to be a success. We are ready with an effective solution that will help to get a franchise into business, site-selection, equipment procurement, staff training, pre-sales, launch event & associations, media announcements, Operations & Marketing SOPs, Fitness Programming, and the all-important Real-Time Business Intelligence support.”

To gain access to this recognised international name with a proven track record, the starting investment from a visionary business owner for opening a franchisee of énergie fitness modern gym in tier 1 or tier 2 city would be around INR 2 crores. There are just 4 international brands in India and many local gyms. The UK has a population of fewer than 7 crores and still is successfully having almost 100 énergie fitness clubs. Mr. Harsha feels that India with a 135+ crores population needs more. Maybe 250-300 more énergie clubs.

Mr. Goel adds, “When I met the team at énergie fitness, UK, I witnessed these amazing new concepts and the hardcore loyalty of its members. I knew this is what I wanted for my country, and thus took up the Master Franchise rights for India.”

The clubs offer a vibrant atmosphere with its colors and ambience along with dedicated zones for workouts. énergie fitness has developed a signature zone called ‘Thé YARD’, providing an innovative range of classes. It is a seriously cool training space, a fitness playground, equipped with a range of versatile kits. With the instructors specially trained to get the best out of the members, this high intensity 30 minutes group class combines interval, and functional training alternating from TRX training, slam ball workouts, and punching away on the boxing bags. The gym chain will also offer the un-matched émpower Programme, a lifestyle and fitness programme provided at énergie fitness clubs aimed at goal-setting with assured weight-loss, and stamina increase. The programme lasts for 4 weeks, and will even have a money-back guarantee.

Related: énergie Fitness Franchise

All this is being monitored with the ‘MYZONE technology’ building a workout community. Each member will be fitted with the MYZONE belt during the class for real-time heart rate tracking, which will be displayed on the central screen to help the instructors monitor each participant’s workout levels and heart rate. The MYZONE app is connected to smartphones and can be used even if a member is exercising out of the gym premises and participates in monthly challenges with other members. The app allows engagement and motivation to adhere to the workouts.

énergie fitness has partnered with Top-of-the-line equipment brand Precor and is getting in the latest series in cardio and strength equipment including, but not restricted to, Treadmills, Cross Trainers, AMT’S, Upright & Recumbent Bikes, Rowing machines, Climb-mill, and Spin Bikes. The cardio machines will be using the ‘Preva technology’ that will enable the user to log into Netflix, Spotify, etc., and enjoy the entertainment while working out. The strength equipment will have touchpads and pucks that will speak to the smartphones. The app on the phone will connect with the machine and prompt the user on his workout keeping the last workouts in the memory and prompting him on the counts and repetitions that are done.

The gym chain will have an offering for all ages and abilities, whether one is new to fitness or a seasoned gym user. Members will be greeted with a smile from Experienced staff and knowledgeable, professional trainers who can offer a ‘tailored exercise programme’ to help people reach their goals. Members can track their progress towards their fitness goals and enjoy special offers and deals via the énergie app. The aim is to improve the overall health and wellbeing of the community and bring enjoyment and fun back into fitness. With énergie fitness, one doesn’t join a gym; they join a family where they belong.

About énergie fitness India:

énergie fitness, UK’s No. 1 Premium Fitness Club has been brought into India by Namish International, a subsidiary of Fit 2 Fab Pvt. Ltd. With a foray into hospitality, retail, and fitness, the company has a valuable legacy and significant business experience running successful businesses for 25+ years spreading education, hospitality, production, and distribution of timber and rice. Mr. Sumit Goel picked up from the family tradition and delved into the retail sector along with hospitality, construction, and fitness centres for the last 20 years.

Source: PR Newswire

24-hour gym changes hands in Notts town

December 3, 2020

Round-the-clock fitness is making a comeback in a Nottinghamshire town after franchise specialists snapped up Anytime Fitness Newark, which closed its doors earlier this year.

 
Franchise Resales has teamed up with two existing Anytime Fitness franchisees in the south of England and is gearing up to breathe new life into the former Anytime club in Newark, which closed in February.

Plans have been revealed to re-open the Castle Gate Centre premises to its 800-plus members on January 4 – pandemic restrictions permitting. The move will create several full-time and part-time positions.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

Franchise Resales, which is based in Leadenham, Lincolnshire, has a long association with the Anytime Fitness brand, having sold many of its UK franchises.

Now it has gone into partnership with Davinder Johal (Bobby) and Gok Arabaci, who own several clubs in the south of England and who were interested in the East Midlands site – on the basis of investing alongside Franchise Resales.

Franchise Resales director Julie Taylor, who is running the new venture with her son Michael, said: “Anytime Fitness is a leading brand in the health and fitness sector and already has over 170 independently owned clubs across the UK and Ireland and close to 5,000 sites worldwide.

Related: Fitness Franchises – Search Franchise Reviews Directory

“Over the past six to eight years, we have sold a lot of its franchises, including three solely owned by Bobby and Gok. I already had a potential purchaser for the Newark gym, but they stepped back, so we were thrilled when it left us with the opportunity to team-up with Bobby and Gok to partly-own and manage it ourselves.

“Since getting the keys to the Castle Gate Centre premises, we have been deep cleaning and redecorating them to ensure they will be Covid-19 safe for former and new gym users when we open in the New Year.”

Related: Anytime Fitness Franchise

“On the jobs front, staff recruitment is underway, thanks to the creation of new posts for an assistant manager, a sales membership adviser, cleaner, PT instructors and an apprentice,” added Taylor,

An Anytime Fitness UK spokesperson said: “At such a challenging time for everyone, we’re proud to oversee the opening of a locally owned business in Newark. It was disappointing that the club had to close in February but we’re understandably delighted that it will be able to reopen under new ownership next year. People’s physical health is more important than ever at the moment and we’re sure the team will do a great job in proudly serving the local Newark community.”

Source: The Business Desk

Snap Fitness takes back UK and Ireland franchising rights from master developer

November 4, 2020

Snap Fitness has ended its agreement with its master franchisee for the UK and Ireland markets, by ‘reacquiring’ the territory.

 
Snap had signed a master development agreement with fitness startup TwentyTwoYards in 2014, with the aim of opening 200 locations in four years.

That was followed by the signing of a development plan with MSG Life in 2016, which included plans to open 30 new clubs.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

However, progress has been slower than expected and according to the Snap Fitness UK website, there are currently only 74 gyms across the UK and Ireland.

TwentyTwoYards was set up in 2014 by Australian businessmen and fitness enthusiasts, Matt Quinn and Scott Jones.

Snap told HCM it will “continue to invest internally within the quickly growing UK market”, with the investments including infrastructure development, club growth, franchise support and “innovative product and technology offerings”.

Related: Fitness Franchises – Search Franchise Reviews Directory

As part of the move, Jon Cottam, previously MD Europe of Snap’s parent company, Lift Brands, has been named as CEO for the EMEA market.

“We have some incredible growth opportunities across our newly reacquired market,” said Alison McElroy, president, international and chief legal officer at Lift Brands.

“I know Jon will continue to excel in this new leadership role, managing the charge for both brands as we build business across EMEA.”

Related: Snap Fitness Franchise

Ty Menzies, global CEO of Lift Brands, added: “We will continue to look for additional opportunities to invest in operations, connecting our people – both locally and globally – as we help our Snap Fitness community weather the storm of COVID-19 together.”

Launched in 2003, Snap Fitness reached 100 clubs in Europe this year and is due to open its first site in Japan in November.

It currently has 2,000 clubs scheduled for development or already open across 20 countries.

Parent company Lift Brands also owns the YogaFit Studios franchise and Fitness On Demand service and is a minority partner in franchise operator 9Round.

By Tom Walker

Source: Leisure Opportunities

Snap Fitness Reacquires UK and Ireland Markets from Master Developer

October 21, 2020

Snap Fitness, the world’s premier 24/7 fitness concept creating happy and healthy lifestyles for its members, today announced the reacquisition of the UK and Ireland market from its Master Developer.

 
As part of the global fitness brand’s #OneTeam initiative, which strives to support its team members and franchisees running businesses amidst COVID-19 guidelines, Snap Fitness is continuing to invest internally within the quickly growing UK market. Investments will include infrastructure development, club growth, franchise support and innovative product and technology offerings.

Jon Cottam, previously Managing Director, Europe of Lift Brands (Snap Fitness parent company), will now serve as CEO, EMEA, as the company builds and develops its programs across Europe and other territories for Snap Fitness and sister fitness concept 9Round. Cottam, who has been with Lift Brands since 2018, is an industry veteran in fitness management.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

“We have some incredible growth opportunities across our newly reacquired market,” said Alison McElroy, President, International & Chief Legal Officer at Lift Brands global. “I know Jon will continue to excel in this new leadership role, managing the charge for both brands as we continue to grow and build business across EMEA.”

“We are proud of the work we have done so far to support our small business owners,” said Ty Menzies, global CEO of Lift Brands. “We will continue to look for additional opportunities to invest in operations, connecting our people – both locally and globally – as we help our Snap Fitness community weather the storm of COVID-19 together.”

Related: Fitness Franchises – Search Franchise Reviews Directory

In 2020, Snap Fitness surpassed 100 clubs in Europe and opened five new clubs across the globe in September alone, with the first-ever Japan location set to open in November.

About Snap Fitness:

Snap Fitness is the world’s most rewarding 24/7 fitness concept with over 2,000 clubs open or scheduled for development in over 20 countries. Snap Fitness offers members the opportunity to see real results. We provide the latest in fitness technology, diverse workout options, personal training, and the most supportive fitness community around the globe. A major fitness brand since 2003, we continue to evolve sustainably along with key fitness trends to provide results for every body!

Related: Snap Fitness Franchise

About Lift Brands:

Lift Brands is a leading innovator in the fitness industry as the parent brand to several fitness franchises and fitness brands worldwide including Snap Fitness, YogaFit Studios Franchise, Fitness On Demand and is a minority partner in 9Round global franchise. With over 1 million members and 2,000 locations open or scheduled for development and locations in over 26 countries, Lift Brands delivers results through the most rewarding fitness experiences in the world and changes lives daily.

Source: PR Newswire

GYMGUYZ at-home personal training arrives in the UK

September 24, 2020

The U.S.-based at-home personal training franchise, GYMGUYZ has announced the appointment of its first two UK franchisees for London and the South East region.

Operating from Kingston and Brighton, the new launches will see GYMGUYZ bring its mobile personal training service direct to clients’ homes. The workouts are held at a convenient time that suits the client and are tailor-made for them to achieve their personal fitness goals on their own terms.

 
GYMGUYZ, headquartered in New York, says that since 2008 it has expanded across the U.S. to over 230 franchises in 29 states and has been named as a one of the fastest growing franchises over the past four years by Entrepreneur magazine.

Building on its international success and following the boom in at-home training over recent months, it has now launched its low-cost franchise model in the UK to help clients improve their fitness no matter their age, ability or experience.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

Laike Mantori, managing director of GYMGUYZ UK said: “Owning a GYMGUYZ franchise is a job to be excited about and you can be up and running in just eight weeks.”

The franchisor highlights a recent study found that the UK has seen a 10 per cent increase in adults meeting the recommended levels of physical activity since the imposed lockdown in March due to Covid-19. The figure is now around 75 per cent of adults getting at least 150 minutes of physical activity per week, providing further evidence that now people are recognising the importance of working on their fitness.

Related: Fitness Franchises – Search Franchise Reviews Directory

Mantori continues: “As we see a growth in the popularity of people training outside and at home, GYMGUYZ is the ideal fitness provider to allow people to continue to train where they feel comfortable, we take pride in providing convenient, customised and creative workouts.

“GYMGUYZ takes away the need to be in a gym environment, brings the equipment and provides the flexibility of training whenever and wherever clients want. This is a real USP and following the success we’ve experienced in the U.S., we’re confident that GYMGUYZ will provide a compelling alternative to traditional fitness franchises, backed by its unique model and low minimum investment.”

As part of the start-up process, GYMGUYZ explains that each franchisee is assigned a franchise support team to provide guidance throughout the start-up and launch process. This includes everything from coordinating van ordering and delivery to purchasing training equipment.

GYMGUYZ was established as a franchise in 2014 by its founder, chief executive and personal trainer Josh York and has grown to more than 250 locations worldwide.

Source: Franchise World

Club Pilates in post-lockdown expansion trail with 21 new sites, while owner Xponential launches GO platform

July 6, 2020

Franchise operator Club Pilates has shown that there is growing confidence in the US fitness and wellness sector, by revealing details of an expansion push which will see 21 new locations opening in June alone.

 
While some of the new studio openings had been delayed due to the COVID-19 pandemic, the majority of the new locations had been in the company’s longer-term studio pipeline.

According to Club Pilates, the franchise owners of the new locations had been “eagerly pushing forward” for an opening date – in order to take advantage of the increased interest in boutique fitness.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

Club Pilates president, Shaun Grove, added that, as a method of exercise, pilates was perfectly placed for adopting the post-lockdown measures – such as social distancing – without huge alterations to operations.

“As our communities come out of stay-at-home orders, we are seeing an increase in interest in our studios, which have always had built-in physical distancing with more than six-feet between each personal workout station for class participants,” Grove said.

“These new studios will help us service the demand for Pilates which continues to grow across the country and around the world.”

The opening of the 21 new studios takes the number of Studio Pilates sites to 615. The company now has a presence in the US, Canada, Japan and South Korea.

Club Pilates is owned by Xponential Fitness, which acquired the brand in 2015.

Related: Fitness Franchises – Search Franchise Reviews Directory

Other brands in the Xponential portfolio include premium indoor cycling franchise CycleBar; group stretching chain StretchLab; indoor rowing brand Row House; dance-based cardio studio operator AKT; yoga franchise YogaSix; ballet barre chain Pure Barre and STRIDE, a treadmill-based cardio and strength studio operator.

On 15 June, Xponential launched its highly-anticipated platform called GO, which brings live and on-demand content from across its boutique verticals.

GO gives users access to more than 1,700 pieces of content from the eight Xponential brands, as well as a handful of third-party content from partners like Aaptiv and HyperIce for under US$30 a month.

“After almost a year of development and production at the newly established X-Studio in Irvine, we are excited to officially roll out premium digital offerings across all of our brands” said Garrett Marshall of Xponential Fitness.

“The market is saturated with digital fitness options that provide great convenience.

“However we are confident GO will stand out from the crowd by being the first to match that convenience – and affordability – with an experience and the proven results that have been acquired over 19 years of these brands’ existence and 1,500 locations.”

By Tom Walker

Source: Leisure Opportunities

Gold’s Gym launches small-box concept to drive global expansion

June 24, 2020

Gold’s Gym is battling to get out of Chapter 11 bankruptcy protection by innovating its business model and going after a wider market.

 
The company has announced the launch of a smaller footprint model to its range of franchise offerings to make the brand more attractive to franchisees with smaller budgets and enable more mass-market penetration globally.

The new model will target those with an investment range of US$1.5m (€1.3m, £1.2m) to US$2.5m (€2m, £2.2m). The current range of investment required for the traditional, larger footprint clubs is US$2.5 to US$5m (€4.4m, £4m).

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

Starting at 10,000sq ft (929sq m), the new smaller-scale Gold’s Gyms will be designed to house core facilities associated with the brand – such as modern cardio and strength equipment, personal training areas, group exercise classes and a Kids’ Club.

There will also be a range of optional upgrades for clubs from 10,000 – 15,000sq ft, including a hybrid functional training area, a Gold’s Studio offering and a recovery area.

Related: Fitness Franchises – Search Franchise Reviews Directory

“As we continue evolving our 55-year-old brand to offer the best and safest fitness experience possible, we’re simultaneously looking to enhance our approach to global franchise development to offer more opportunities for people to take control of their destinies through Gold’s Gym ownership,” said Gold’s Gym president and CEO Adam Zeitsiff.

“The new scalable footprint model is designed to maximise flexibility by giving franchisees more affordable investment options, while delivering high-quality fitness centres to geographic regions with limited space to build.”

Related: Gold’s Gym Franchise

Craig Sherwood, Gold’s Gym’s chief development officer, added: “After putting a significant amount of time and research into this, we feel now is the best time to begin developing our facilities in this more scalable fashion.

“This new model is made for the future of the fitness industry, providing full-service amenities with added financial and regional benefits.”

• On 5 May 2020, Gold’s Gym filed for Chapter 11 bankruptcy protection, due to the impact of coronavirus lockdowns. At the time, Zeitsiff said that the move was part of a restructuring process which would see at least 30 company-owned gyms close permanently.

By Tom Walker

Source: Leisure Opportunities

F45 Training Selects Glofox For International Fitness Franchise Expansion

June 18, 2020

Glofox, the gym management software platform, today announced F45 Training, the fastest-growing fitness franchise in the world, had selected Glofox as a software partner for its international franchisee network in over 100 selected countries.

 
The platform provides powerful and easy to use software for F45 Training staff, an engaging mobile experience for F45 Training members, and network-wide reporting for F45 Training headquarters. “We are delighted to support F45 Training in their continued international expansion,” said Conor O’Loughlin, Glofox CEO.

Glofox’s international payments and franchise management capabilities have allowed F45 Training to accelerate the ramp-up of new F45 studios across the globe.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

“Glofox is a trusted partner and offers our international franchisees a robust software platform to help them grow their businesses,” said Elliot Capner, Chief Commercial Officer of F45.

About Glofox

Founded in 2014, Glofox is the management software helping fitness entrepreneurs build successful growing businesses and improve the health of people worldwide. Built to address the intricacies that come with managing both independent fitness businesses and large fitness franchises, the platform enables customers to deliver a better member experience while maintaining visibility and control over business operations. With a client base that spans 50 countries across the globe, Glofox is taking fitness business management to the next level and ensuring owners and their customers have the best fitness experience.

Related: Fitness Franchises – Search Franchise Reviews Directory

About F45 Training

Founded in 2012, F45 Training (https://f45training.co.uk), is a unique team training workout unlike any other. The workout merges three separate leading-edge fitness training styles – high-intensity interval training (HIIT), circuit training, and functional training – into one, consummate and compelling group training experience for its members. This fusion has led to the development of 36 unique 45-minute workout experiences, with additional workouts under development by the F45 Athletics Department.

F45 Training’s daily workouts vary the amount of exercise stations, the work time/rest time ratio and the number of repetitions through a daily exercise circuit. This provides a challenging—and ever-changing—workout for its clientele. This combination of interval, cardiovascular and strength training has been proven to be the most effective workout method for burning fat and building lean muscle.

The company was recently ranked on Entrepreneur’s Franchise 500 as well as Entrepreneur’s Fastest-Growing Franchises of 2019.

Source: Club Industry

Success for Harrogate gym as hundreds join record-breaking online session

June 3, 2020

F45 Harrogate, which is part of a global franchise of more than 1,750 studios in 45 countries, organised the event just the afternoon before their flagship Saturday workout, known as ‘Hollywood’.

And within minutes of launching the session via video conferencing platform Zoom, more than 200 people logged on, meaning the town’s studio now holds the record for the biggest live online F45 session in the world.

 
Owners, Andy Preston, 34, and Matt Goodall, 26, both from Harrogate, said: “Europe’s F45 master trainer Frankie Nieto, challenged us to set a record for getting over 100 people participating in one online session.

“The night before we put out an appeal to all our members. Using our social media channels, we rallied the troops and put our faith in the community of Harrogate.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

“Within 10 minutes we had more than 200 and we worked out that with additional family members taking part, it was more like 250.

“An F45 studio in a small town in the North of England has beat all the others across the world with that number, it’s insane.

“We said we would give £1 each to NHS charities for every person that took part, so we will donate £500.”

Matt and Andy, affectionately known by members as Mandy, took over F45 Harrogate from London-based investors in November, saving the gym from closure following a buy-out, bringing it into local ownership.

The pair have spent the last four months breathing new life into the studio, which is located at the Everyman cinema complex in the town centre.

So when lockdown forced the gym to close its doors, alongside others across the town, the duo were determined to keep sessions going to ensure they could provide support for both members and non-members.

Related: Fitness Franchises – Search Franchise Reviews Directory

Andy said: “We both knew it was coming, we just didn’t expect it to come quite so quickly. It was a case of turning it around in a matter of hours.

“It happened on a Friday and by the following Monday we launched F45 HGT Fit From Home, with more than 60 people taking part in the first session.”

The F45 Harrogate team, which also includes coaches Fern Summerton and Olivia Metcalfe, now run 12 free live sessions a week via Zoom, with one trainer working out alongside participants and another coaching and checking people’s form.

Matt said: “First and foremost we care about our members’ physical and mental wellbeing. We wanted to continue to provide them with a service where they could continue to workout with us.

“We are more than just a gym, we are a community. We are a big family. We care about people before profits.

“By offering two 45-minute classes a day, we are helping people stick to some sort of routine. We all know that routine and having some sort of structure leads to good mental wellbeing.

“We are aiming to keep the Harrogate community fighting fit during this crisis.”

The pair, who have coached at F45 since it opened two years ago, are now planning to keep their online sessions running when lockdown restrictions are lifted, so the classes are accessible to everyone.

Andy said: “Whilst initially it was a worrying time, there are now so many positives to take out of it. We have noticed people’s techniques have improved and we have had some great feedback.

“We’ve also been able to bring our group functional training sessions to a wider audience and show people what our community is all about.”

New online member Amanda Harwood took part in her first session a week ago and says she has been “addicted” ever since.

She said: “Being an avid gym person, I usually train around five to six times per week.

“Lockdown gave me a new opportunity to explore other forms of exercise, with the main focus of keeping myself fit, mentally and physically.

“I look forward to logging on at 5pm for my daily session, which delivers 45 minutes of high intensity exercise. Both of the coaches and fellow members are motivating, fun and you feel part of the F45 Harrogate team.”

Long-term member Zoe Hannah added: “It took me a week to pluck up the courage to do a class on Zoom. Since then I have done the classes most days.

“The daily routine has benefited me, and this has truly helped my mental wellbeing at a time when we needed it the most. I am the fittest I’ve ever been and this is down to the guys at F45 Harrogate, high five to them all!”

How to get involved…

* F45 HGT Fit From Home sessions are held at 8am and 5pm Monday to Friday and 10am on weekends.

* The free sessions last 45 minutes, alternating between cardio and resistance each day, with the flagship hybrid ‘Hollywood’ workout taking place on Saturdays.

By Brogan Maguire

Source: Harrogate Advertiser

PureGym joins push to engage non-members with free online platform

June 1, 2020

PureGym has become the latest fitness operator to deploy a digital offering in a bid to increase visibility and engage with non-members during the COVID-19 lockdown.

The budget chain has made its virtual workout platform free to everyone via its PureGym app.

 
Previously only available to members, the platform offers more than 120 virtual workouts which have been designed – and are regularly updated – by PureGym’s team of trainers.

The current crisis has seen a number of operators engaging in a degree of subtle land-grabbing in a bid to establish new relationships with non-members. Among these are Nuffield, GLL and David Lloyd.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

A major study into consumer attitudes towards the fitness industry, released this week, suggests that having a digital offering could be an important factor in ensuring customers return to gyms and leisure centres.

The National Post-Lockdown Recovery Survey, by Leisure-net Solutions, showed that a vast majority of consumers would either “maybe” (49.3 per cent) or “definitely” (18.9 per cent) be more likely to go back to using their leisure centre or gym if it offered online classes as part of its membership offer.

According to PureGym’s chief marketing officer, Stephen Rowe, the decision to make the app free for everyone comes at a time when the chain is slowly beginning to prepare to reopen its doors.

“We’re currently working hard to make our gyms a safe place for our colleagues to work in, and for our members to work out,” Rowe said. “We won’t open our gyms until we know it is safe to do so.

“While the pandemic means we can’t welcome members to our gyms, we want to do everything we can to offer health and fitness support to everyone in the UK.

Related: Fitness Franchises – Search Franchise Reviews Directory

“With millions of people across the country still largely confined to their homes, we hope that this programme will motivate and inspire people to stay healthy and achieve their fitness goals safely”.

PureGym has made this move just weeks after revealing that it is trialling a franchise offering to grow the brand globally.

Speaking at the Fit Summit in Singapore earlier this month, chief strategy officer, Francine Davis, said the company is looking for master franchise partners in countries such as China, India, and Japan. She said Pure was testing the model and the first couple of deals had already been agreed.

By Tom Walker

Source: Leisure Opportunities