‘Anti-franchise franchise’ Fit Body Boot Camp plans 200 new locations

August 19, 2019

Fitness franchise Fit Body Boot Camp has revealed that it has more than 200 new locations under development.

Founded in 2009 by entrepreneur Bedros Keuilian, the concept is based on providing 30-minute HIIT sessions and professional guidance at a “fraction of the cost” of personal training.

 
The brand has grown rapidly across the US – and also has locations in the UK, Australia and Canada – and was recently listed on Inc. Magazine’s list of fastest-growing private companies in the US.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

Keuilian has branded Fit Body Boot Camp as the “anti-franchise franchise”, as it has no percentage-based royalty fees like many other franchises.

Rather, all franchisees pay a monthly flat rate that allows them to grow their business without giving an increasing percentage to the franchisor.

Related: Fitness Franchises – Search Franchise Reviews Directory

“The last few years have been a time of tremendous development for our brand as we have grown to nearly 500 locations with another 200+ in development,” Keuilian, founder and CEO said.

By Tom Walker

Source: Health Club Management

Meet the fitness group hoping to bring a friendly flavour to Clapham Common

August 14, 2019

One Element ​is holidng its first session on August 17, with regular meet-ups to take place on Mondays and Wednesday evenings, and Saturday mornings.

Josh Bartlett, One Element Clapham Founder. first discovered the group when he caught a glimpse of a session taking place on Twickenham Green.

 
He quickly decided to join the community.

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“After being a member for a number of years I saw huge potential for a new One Element community in the Clapham area, which is fast becoming a hotspot for fitness lovers in London,” Mr Bartlett said

“This franchise allows Clapham residents to benefit from a tried-and-tested fitness programme, as well as the social elements of a friendly community too.

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“My vision is to build a close-knit group that meets regularly to work towards their own fitness goals, together.”

Source: Wandsworth Guardian

Anytime Fitness in Fleet breaks global record

July 29, 2019

Gurpreet Singh, the franchisee of Anytime Fitness Fleet, has broken the global company record for presale memberships by opening his gym with 1,396 members.

The Hampshire-based gym is the 163rd UK club, which Anytime Fitness says has enjoyed the most successful presale of any club in the company’s 17-year-history, surpassing the previous record of 1,300 memberships held by a club in Australia.

 
Gurpreet praising his hard-working team and family for supporting him in helping to reach this groundbreaking figure, said: “This achievement wouldn’t have been possible without the incredible work of the in-club team at Anytime Fitness Fleet. Prior to this presale, I had high expectations of what we were able to achieve and as always expressed to the co-founders of the company our aim to smash the record.

“I’m so fortunate to have a team and a brand that believed in my vision that got behind us. We’re looking forward to supporting our members in achieving their goals and doing all we can to retain them for years to come.

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“The team at the support office in the UK is world class and their openness to innovation, willingness to listen and support as well as desire to see the franchisee succeed is the reason we are achieving so much in the UK. If you are in franchising or thinking about it believe me when I say this, Anytime Fitness UK is genuinely delivering on their promises.”

Anytime Fitness explains that this year has been a significant year for the company unveiling a new club design and a shift in brand positioning from convenience to coaching.

Stuart Broster, chief executive of Anytime Fitness UK, commented: “I’m proud that the global presale record is now held by a UK club. Gurpreet and his team made no secret of their ambitions to drive significant presale numbers and they worked tirelessly to engage with their local community.

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“I’ve always said that owning your own backyard and embedding yourself into the community is key to the success of running a successful Anytime Fitness franchise and it’s great to see this put in practice.”

Brand potential
“This shows both the current network and prospective franchisees the potential of the brand and that even in uncertain economic times, the fitness industry continues to prosper,” added Broster.

Anytime Fitness UK is aiming to reach 200 clubs by the end of the year and has recently appointed the real estate firm, CBRE, to advise on all property acquisitions and help franchisees both with securing property locations and negotiating competitive commercial terms to drive down costs.

Related: Anytime Fitness Franchise

The company says it prides itself on providing its members with convenient locations and opening hours, quality clubs and community aspects that offer a friendly, personal service, state-of-the-art equipment and a welcoming environment that gives a health club feel at an affordable price.

Source: Franchise World

Gold’s Gym parts ways with master franchisee for UAE and Oman

July 25, 2019

Fitness operator Gold’s Gym International has parted ways with master franchisee Al Ahli Holding Group, which oversaw the operations of 14 branded clubs in the United Arab Emirates and Oman.

Gold’s Gym has now stepped in to support the locations, which are being operated under existing management teams and fitness staff.

 
Adam Zeitsiff said that “several Emirati parties” have already come forward with the view of taking over the master franchise rights.

“For nine years, the management teams behind these gyms have done an outstanding job of delivering the best in fitness service to their members, resulting in the strong presence Gold’s Gym has in the UAE market today,” Zeitsiff said.

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“Because of this, several parties have already come forward expressing interest in acquiring the master franchise rights to continue growing the brand by taking it to a new level in the region and beyond.

“We hope to have that process completed in the very near future, and we look forward to growing Gold’s Gym in this market with a new partner.”

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He added that the split with Al Ahli does not affect Gold’s Gym’s plans to open additional locations in the region – which include introducing the boutique Gold’s Studio concept to the market.

“The company is dedicated to growing the market to its full potential,” Zeitsiff said.

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Gold’s Gym is one of the world’s largest fitness franchises, with more than 700 locations across six continents.

By Tom Walker

Source: Health Club Management

Crunch gets investment from TPG private equity

July 5, 2019

Crunch Fitness could double in size over the next five years, according to CEO Jim Rowley, following investment in the fitness chain by private equity group TPG.

The company owns, operates and franchises more than 300 fitness centres across the US, Canada, Australia and Spain, serving 1.3 million members.

It has a franchise division with 88 operators, as well as its Crunch-owned Signature clubs in urban markets such as New York, Miami, Los Angeles and San Francisco. Both sides of the business are set for growth over the next three to five years according to Rowley.

 
“The investment from TPG is a testament to Crunch’s brand, facilities, and management and club teams,” said Rowley. “We’ve been able to create a fun, team-focused, and fitness-minded atmosphere that our members, teams and franchise partners embrace and enjoy.”

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Rowley and chair, Mark Mastrov, acquired Crunch with the backing of the private equity arm of Angelo Gordon in 2009, and began franchising the brand in 2010. Previously, the two had built the 24 Hour Fitness brand.

Crunch’s business model looks to provide high-quality cardio and strength equipment, dynamic group classes and personalised training programmes at a compelling price point. The company’s Signature clubs deliver a premier experience, with expanded facilities, upgraded amenities and dedicated studios for RIDE and yoga.

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Rowley said the business model wouldn’t change with TPG backing, which he says comes as validation that “what we are doing is good work”.

Jonathan Coslet, chief investment officer at TPG, commented: “We partner with great management teams that drive their industry forward, and this team has pioneered a business model that has transformed Crunch into the innovative and inclusive community it is today. We’re excited to partner with the Crunch team as they look to continue their growth, including their global franchise network.”

By Andy Knaggs

Source: HCM

énergie Fitness wins franchising award

July 4, 2019

énergie Fitness has tasted success at the bfa HSBC Franchise Awards, winning the Brand Awareness & Innovation category.

énergie beat off competition from a shortlist consisting of O2, The Christmas Decorators and Oscar Pet Foods to take the award, with Andy Brattesani, UK head of franchising at HSBC, saying the fitness operator had earned the accolade by “showing innovation in brand strategy and implementing this thoughtfully throughout the network”.

 
Pip Wilkins, CEO of the British Franchise Association, added: “All the finalists have shown excellence in innovation. But the judges were truly impressed with énergie Fitness’ rehaul of its identity to adapt to society.”

The rehaul of parts of the company’s portfolio ‒ from Fit4Less to énergie Fitness ‒ also saw the introduction of The Yard, an in-club boutique fitness concept, and the Take the Stage programme, which aimed to train gym owners to deliver a world-class service to every gym member on a daily basis.

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In 2017, while the rebrand was underway, Health Club Management spoke to key members of the énergie Fitness management team, gaining an insight into the process of change at a major fitness operator.

Finance director Robin Cundell said the rebrand was centred on communicating that énergie is a place where everybody is welcome. “We’re focused on creating a functional space where you can get together with other people and do a sport or exercise, where your skill doesn’t matter,” he said.

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Peter Croney, head of franchise recruitment, revealed that the company was receiving around 300 enquiries per month from prospective franchisees ‒ a number that needed to be whittled down significantly even before face-to-face meetings could take place.

“It’s very important that franchisees understand exactly what it takes to be successful. Franchising stacks the cards in their favour, but we still have to make it clear that running a franchise is much more than paying a fee, sitting back and waiting for the money to roll in.”

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And that’s where the Take the Stage programme comes in, with Ian Rushbury, head of training, fitness and innovation, saying: “My team is delivering four-hour in-club training sessions on our culture, service promise and member interaction. By the time the rebrand is finished, all clubs will be delivering the customer experience in a more unified way.”

By Andy Knaggs

Source: Leisure Opportunities

Boutique fitness operator Digme looks to franchising for growth

June 29, 2019

Boutique fitness studio operator Digme Fitness will begin offering its business model to franchisees, as it looks to grow its brand in the UK and internationally.

Launched in 2016 by husband and wife team Geoff and Caoimhe Bamber, Digme currently owns and operates five studios in London and one site in Oxford.

 
Offering pay-as-you-go indoor cycling, HIIT and yoga classes, Digme will look to replicate the success of the likes of F45 and Orangetheory – boutique operators which have rapidly grown their footprint through franchising.

According to Geoff Bamber, Digme founder and CEO, the company will use franchising as a way to expand in the UK, as well as finding its first overseas location.

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“This is a significant milestone in our growth ambition and we’re looking for great individuals in the right locations around the UK and the rest of the world to share in our success to help widen the reach of Digme,” Bamber said.

“We are committed to offering unparalleled levels of support, so our franchisees can focus on delivering the great fitness experience that our existing Digme customers are used to.”

Speaking to HCM in 2018, Bamber predicted that the fitness industry will see a number of pay-as-you-go operators entering the sector, in response to consumer demand for fitness offers which fit individual lifestyles.

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“I think we will start to see more pay-as-you-go concepts, as they offer better value for money and flexibility to consumers,” he said.

“An increasing number of consumers look for variety and the option to do a mix of activities.

“HIIT will stay popular and we will see more use of data in workouts to engage people.”

By Tom Walker

Source: Leisure Opportunities

New Anytime Fitness to open its doors in Totton this weekend (and there’s free Subway and Domino’s on offer)

June 27, 2019

On Saturday, June 29 Anytime Fitness in Totton will be opening its doors to welcome members of the community and any potential gym subscribers.

To celebrate the gyms’ new branch visitors will be treated to free food and drink on offer from restaurant chains Subway, Dominoes and Noo Thai.

There will be a DJ and acoustic guitar music as well as activities for people of all ages including a gladiator competition and bouncy castle.

 
According to gym director, Matt Halsall the event will be an open day for members, non-members and families to go along, see the gym, get involved and speak to staff.

Also attending on the day will be the gym’s national charity partner MIND, a charity which offers information and advice to people with mental health problems.

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Although the gym opened for business in May, the event on Saturday is its “grand launch” with the club now boasting more than 650 members.

Matt said: “So far we have received really good reviews. I think people like the fact they don’t have to go into town to exercise and that the gym is open 24-hours a day.”

Located in Salisbury road in the former Countrywide store the gym offers “state-of-the-art” strength training and cardiovascular equipment alongside a functional training zone, spin studio and main class studio.

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It also provides certified personal trainers and members can use all other clubs across the country.

Anytime Fitness currently has 160 clubs in the UK and 4,000 worldwide.

In the area the franchise has gyms in The Swan Centre in Eastleigh, Locks Heath Shopping Village in Fareham and they also have gyms in Jewry Street Winchester, Yeoman Road in Ringwood and Stoke Road in Gosport.

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By Tom Orde

Source: Daily Echo

Rochdale gym crowned best gym in the UK at the UKactive Awards

June 17, 2019

An independent gym in Rochdale has been named the best in the country just over a year after opening.

onePT was presented with the National Club of the Year accolade (the most prestigious award in the health & fitness industry) – as well as Regional Club of the Year for the North – at the UKactive Awards on 6 June, beating hundreds of others in a rigorous judging process.

 
More than 800 guests were in attendance as Olympic gold medallist Joanna Rowsell and physical activity expert Greg Whyte presented the award for National Leisure Centre of the Year to onePT.

onePT was set up and is managed by Dr Neil Fell PHD, who played a key role in the development of Total Fitness Health Clubs before setting up and managing the Sports Medicine and Human Performance Facility at St George’s Park (the training home of the England football teams). The onePT facility has been designed and developed in strategic partnership with world-leading fitness equipment manufacturer, Exigo-UK.

Comments Neil: “The beauty of onePT really is its community. This is not just a target-focused business: we are encouraging our member family to be healthy for life – and this is why our members are staying with us.

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“The timing of this award is incredible, as we are just about to launch onePT as a franchise business. We have ambitions both in the UK and abroad.

“I have known the team at Exigo-UK for over 15 years, and it has been fantastic to work with them to create such a truly amazing and unique facility: they are so knowledgeable and passionate and their ideas added greatly to my own research and experience, providing one-complete solution from build, to in-house design, manufacturing and installation.”

Each of the award finalists underwent a rigorous independent assessment process designed to select the best in each category from hundreds of entrants, as well as to provide priceless feedback about how to share success stories.

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The independent evaluation process included anonymous customer insight surveys, mystery calls and visits, and a ‘Judges’ House’ assessment day.

UKactive acting CEO Huw Edwards said: “Congratulations to onePT – a fantastic example of the extraordinary work that is done to get more people, more active, more often.”

Source: Rochdale Online

Worldwide gym chain snaps up new premises in Staffordshire

June 13, 2019

International gym franchise Snap Fitness has officially opened its new branch in Burntwood, Staffordshire, with help from Fraser Brown Solicitors.

Snap Fitness, which is open 24 hours a day for 365 days a year, has an international presence with more than 2,000 active branches in USA, UK and Australia.

Nottingham-based law firm Fraser Brown helped secure the lease for the 7,000 sq. ft. premises at Unit 1, Chase Terrace, Cannock Road in Burntwood, Staffordshire.

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The new branch has brought three jobs to the area and features free weights, cardio equipment, large functional training studios, a sledge track and showers with individual bathrooms.

The gym will also have a virtual class system for members to choose from. Once a class is selected it will then appear on a big screen so that members can follow the workouts at their own leisure.

Daniel Smith, area manager at Snap Fitness, said: “We are so pleased to reveal our new Burntwood branch and it has already been well received by the community with lots of interest from new members.

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“We opened our first Midlands branch back in 2013 and have since grown with a further three branch openings. Each branch offers the highest quality equipment and flexibility and members can access any other branch worldwide, as well as their local gym.

“The team at Fraser Brown have provided us with continuous support for the opening of our Midlands branches and we want to thank them for all their work. They’ve always had our best interests at heart and the process is always smooth, with exceptional results. We will certainly be concentrating on opening new branches in the Midlands area as well as focusing on overall UK growth.”

Patrick Wood, managing partner at Fraser Brown, assisted Daniel and his team with the leases of all four Midlands Snap Fitness branches in Ilkeston, Market Harborough, Swadlincote and Staffordshire.

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He said: “Snap Fitness has been very well received in the region and the new Staffordshire branch is a great new addition. Daniel has been a pleasure to work with over the past few years and his passion for the gym industry has ensured the success of every new location.”

By Eloise Cantello

Source: BDaily